Weak Governance Wastes Intent Data

Aberdeen HCM Essentials

Data governance has never been the highest priority on any tech leaders’ to-do lists. The world of analytics has evolved in many ways; non-data scientist users are more empowered to embrace analytics and the technologies that support this new analytics userbase, such as interactive data discovery, artificial intelligence (AI), natural language processing (NLP), and machine learning. Analytics User Satisfaction Hinges on Data Governance. Weak Governance, Low Satisfaction.

No August Activity Slump For Champion Comms

Champion Communications

These are just some of the points our clients have explored in their media interactions in August. How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options . IoT Governance: How to deal with the compliance and security challenges .


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The Composable Enterprise brings us into The Great App Explosion & Big Ops


It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. In software engineering, the shift towards microservices, API-first development, serverless computing, etc.,

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

Marketing in 2021: The impact of blockchain on CX


30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges.

5 Logistical Tips That’ll Help You Pull Off a Great Webinar


When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. In fact, he stuttered and had a lisp.) Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. I’m no Winston Churchill.

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Small Business Grants: What They Are & How to Get Them


Finding investors can be imposing, and qualifying for loans isn't always viable while you're still getting your feet set in your market. Grants.gov provides a rolling, searchable database of grants listed by government agencies. How long you've been in business.

The average enterprise uses 91 marketing cloud services


There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some data from her analysis of “the cloud” and its accelerating change across enterprises. But in aggregate, marketers use a ton of them.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our nation’s founders fought to enshrine the freedom those early settlers came in search of when our nation was formed. The formation of our country illustrates what happens when people are not allowed to pursue a course they firmly believe in.

Squirrels, long working hours, and social technologies


When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. I would guess that we are not even that lucky in our work lives.

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SaaS PR Requires Creative Solutions To Drive Results


The PR agencies that are most successful in the SaaS space are the ones with a deep and wide understanding of the competitive landscape. Both situations drove significant media coverage in the early months of the pandemic. Get in touch with us.

The Customer Experience Operating System (CX-OS)


All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. But it left other critical information locked in the systems, making orchestration, attribution, and optimizing customer experience difficult if not impossible.

6 Tips For a Successful Marketing Automation Implementation

Circle Studio

billion in 2017. Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. You don’t necessarily want to be locked in for a long-term commitment. Put a plan and process in place.

The Wall Street Journal and LinkedIn should be friends

Wondering Out Loud

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. By the time it becomes live, and it is still in the concept stage according to TechCrunch, I will be so locked in to LinkedIn it will take something just short of an act of God or government directive to make me start over.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News


On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. However, to control the timing of when and how the information becomes available, the government embargoes reporters together until the late afternoon. They sat together in a single room—without their phones—taking notes by hand to craft their stories. People are warned in advance.”

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.”

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The CMO Council asked 8 good, hard questions about marketing technology management


The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply. How would you characterize the state of marketing technology discovery, qualification, implementation and use in global enterprises today? In many ways, we’re living in the golden age of marketing technology. The tools are advancing in all categories. We’re awash in data.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi


Marketers have tools in the stack to look at what’s working and what’s not working. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

You say you want a revolution

Wondering Out Loud

Not an armed insurrection for the overthrow of government, rather he wants the his generation to take social media back (I didn’t know it was taken away) from those (like me) who use it for profit and use it, instead, as a catalyst for cultural change. The Summer of Love revisited: Social media is still locked in the hands of the technophiles and the marketers, who focus on mechanical and business applications. Do any of you read Justin Kownacki ? You should.

The New Rules of Marketing Technology & Operations


In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy. In bare-bones grid form, it looks like this (hang in, I’ll explain the grid in a minute): The goal of this grid isn’t to pick a spot and aim for it.

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Microsoft buys LinkedIn: the largest martech acquisition in history?


This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). But it’s not entirely dissimilar either, in spirit or tactic. Vertical Competition in Marketing’s Digital Channel. They will have star offerings in all three stages.

Adapting to More Digital and Social Ways of Being in a Time of Crisis


A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. I’m locked in my office with my restless canine colleagues, just up the hill from King County Washington, which is ground zero in America for COVID-19 outbreaks.

The Rise of the Value Management Office (VMO)?

The ROI Guy

And through the process the Value Intelligence as to current prospect costs and true value delivery is squandered or locked in individual prospect records and sales / consulting spreadsheets. Could this be why the #1 revenue growth challenge for B2B solution providers remains “the inability to effectively articulate unique value” for the fifth year in a row?

Virtual Desktop (VDI) 9-11% more expensive than PCs?

The ROI Guy

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers. Microsoft’s objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts.

VDI can save you big! Don't count the savings just yet.

The ROI Guy

In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Although the study was sponsored by Microsoft, I can tell you that having participated in the debates and research that the results are factual and balanced.

100 Real Pokémon Go Headlines That Will Make You Question Everything


1. ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post). Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku). How to Type the é in Pokémon Go (Lifehacker). Pokemon Go’ Hunters in South Korea Thwarted by War With North Korea (NBC News). Can you play Pokémon Go in space? Armed robbers used Pokémon Go to target victims in Missouri (The Verge).