Weak Governance Wastes Intent Data

Aberdeen

Data governance has never been the highest priority on any tech leaders’ to-do lists. In addition to the evolution of analytics, related technologies, and the userbase, the richness and diversity of available data has increased. Analytics User Satisfaction Hinges on Data Governance.

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. Our loss of independence is not only from government.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News

Contently

On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. They sat together in a single room—without their phones—taking notes by hand to craft their stories.

Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data.

Work 205

The Customer Experience Operating System (CX-OS)

chiefmartech

All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. The customer experience operating system (CX-OS) is an operating system in a business sense. The CX-OS will evolve in a series of stages.

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll discuss each of these in more detail below. Salesforce in CRM.

Aging 112

The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology. We’re awash in data.

CMO 69

The Rise of the Value Management Office (VMO)?

The ROI Guy

And through the process the Value Intelligence as to current prospect costs and true value delivery is squandered or locked in individual prospect records and sales / consulting spreadsheets.

6 Tips For a Successful Marketing Automation Implementation

Circle Studio

billion in 2017. Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. You don’t necessarily want to be locked in for a long-term commitment. Put a plan and process in place.

The New Rules of Marketing Technology & Operations

chiefmartech

In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy.

Rules 105

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ).

The Wall Street Journal and LinkedIn should be friends

Wondering Out Loud

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. By the time it becomes live, and it is still in the concept stage according to TechCrunch, I will be so locked in to LinkedIn it will take something just short of an act of God or government directive to make me start over.

You say you want a revolution

Wondering Out Loud

Not an armed insurrection for the overthrow of government, rather he wants the his generation to take social media back (I didn’t know it was taken away) from those (like me) who use it for profit and use it, instead, as a catalyst for cultural change. The Summer of Love revisited: Social media is still locked in the hands of the technophiles and the marketers, who focus on mechanical and business applications. Do any of you read Justin Kownacki ? You should.

Virtual Desktop (VDI) 9-11% more expensive than PCs?

The ROI Guy

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers. Microsoft’s objectives in the study were to understand customer perceptions and expectations from VDI, gather real world data from deployed organizations, and provide customers with TCO guidance from a collection of industry experts.

VDI can save you big! Don't count the savings just yet.

The ROI Guy

In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed. Although the study was sponsored by Microsoft, I can tell you that having participated in the debates and research that the results are factual and balanced.