Remove Government Remove iCrossing Remove Touchpoints Remove Vertical

Marketing + Technology + Management – Hype = MarTech

chiefmartech

Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? He’ll also discuss tech stack and roadmaps for different segments and select verticals, and present IDC’s methodology for determining fitness between potential technologies and business requirements. I have an allergy to hype.