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What President Biden’s new Executive Order on AI means for marketers

illumin

On October 30 2023, President Joe Biden issued an Executive Order to help regulate the development and use of artificial intelligence (AI) in the United States of America. The order highlights AI as promising, but not without its risks and aims to mitigate and manage those risks for both citizens and the government.

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The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology

Webbiquity

Advocates are trying to fix the industry by insisting that organizations conduct thorough risk assessments better allocate their resources. Quill Security Technology emerged in 2018 when its three co-founders decided to change this by taking a different approach to helping building owners and managers understand and address risks.

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Why Your Company Needs an ESG Reporting Strategy — Now

Salesforce Marketing Cloud

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. Build your ESG strategy.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Once DMARC is functioning properly, the final step is to adjust your policy and make sure that the DMARC record policy rejects 100% of messages sent from your organization. BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails.

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Shocking Move by Google: Local News Links Vanish in Canada Due to Controversial Online News Act!

Valasys

The Canadian government passed the Online News Act last week, requiring platforms like Google and Meta to negotiate deals with news providers. Google had previously called the Canadian law “unworkable” in its current form and proposed amendments. The bill is set to take effect in six months.

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The role of artificial intelligence in business in 2024

Sprout Social

They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results.

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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. The law was notable for governing behavior that did not actually take place in the EU.