Trending Sources

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The government also uses podcasts to address foreign policy issues.

What is a Content Governance Board—And Why You Need One

Kapost

Then you should consider appointing a Content Governance Board (CGB). Ultimately, the CGB is responsible for: Setting annual marketing priorities and making them highly visible at all levels of the marketing organization.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

A new sort of CMO: The role of the CMO is changing, James says, with data science and marketing technology becoming a more and more important aspect of the marketing organization. The post James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization?

7 key roles in digital marketing

Biznology

I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. As such, we are experts in our areas, while the teams we help have no such expertise. This client data is the life blood of a healthy digital marketing organization.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. Many Unhappy Returns: One Man's Quest To Turn Around The Most Unpopular Organization In America by Charles A.

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How Abraham Lincoln Can Help You Build A Better Team

Modern B2B Marketing

Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. In your organization, you may have strong-willed people who aren’t afraid to disagree with you.

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How a brand audit could revitalize the Democratic party

Biznology

Although George Washington warned about the “dangers of parties,” political parties soon arose from a quarrel between Thomas Jefferson and Alexander Hamilton on how much power to grant the federal government. A thorough brand audit would help.

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The Content Marketing Brand Management Checklist

Contently

Without an efficient governance system of necessary checks and balances, two things can happen to a brand: Benign mistakes can turn into PR nightmares, or approval processes can become begrudgingly slow. Voices brand management governance grammar seo tone workflow

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Why Companies Don’t Market to Their Customers

ANNUITAS

This was a significant statement that would have major impact for the organization. In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. If this is true, then why are so many organizations so bad at doing this? Lack of Data Governance.

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. The company felt it had a duty to help its customers understand the implications—and people wanted information fast.

Five tips to turn social media mistakes into customer advocacy

grow - Practical Marketing Solutions

Social media has the power to magnify mistakes and mistakes can happen to even the most social media-savvy organizations: (Image courtesy of Mashable ). The charity’s quick-thinking actions helped to turn a marketing slip into a fund-raising opportunity, thanks to a generous brewery!

Why don’t more marketers use keyword research?

Biznology

So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition.

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

This is compounded by the fact that due to the already restrictive algorithms and the plethora of content in the News Feed daily, many Facebook pages’ organic reach is down to only 6.15% in February 2014 (If you have 1000 ‘Likes’, your posts will only make it into the News Feeds of 61 users).

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. But, many marketers don’t know how to proceed or how to organize their efforts. 1) Determine who will serve on your social media governance board.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** It draws from Web information, government lists, and similarity to the client’s current customer base.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. On the human resources front, their high profile helps attract fresh talent. Brand Building — 62% of visible experts substantially help build their firm’s brand.

5 Strategies to Help Teams Thrive after a Merger

Kapost

Of course, you could organize this with a shared folder and perhaps a spreadsheet, but using a system like Kapost, where someone bulk uploads all your content for you, is easier. Additionally, agencies are often a band-aid solution to a blanket problem of content governance.

Why Don’t We Market To Our Customers?

ANNUITAS

This was a significant statement that would have major impact for the organization. In my work with many large enterprise B2B organizations, I find this is the case more often than not. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. If this is true, then why are so many organizations so bad at doing this? Lack of Data Governance. * This post first ran in July 2014.

PayPal Updates Crowdfunding Policies to Help Nonprofits and Entrepreneurs

Hubspot

The shift for entrepreneurs to get ideas funded online has opened up a new market for innovation, and changed how organizations raise funds and awareness for their mission. Government issued photo ID. They want to make it easy for organizations and entrepreneurs to raise funds online.

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Social media strategy leaders: Kerry Gallagher

Biznology

The job was integral for me—I was exposed to and managed different types of marketing for a great organization. The listening work helped my clients understand who their customers were, what people were looking for from them and where people were talking. Introduction to the Interview.

Domain name registration strategy

Biznology

ICANN, the governing body of all Internet addresses (domain names), requires every domain name registrar to maintain a publicly-accessible WHOIS contact information directory for all registered domains.

How to clean up a cluttered website? Content analytics is the answer

Biznology

And govern your site going forward to ensure that you don’t create duplicates in the future. Once you have an audit, how do you govern new content creation? Building a strategy: Once you have an audit, the main way to govern content is to let the data answer your questions for you.

Why you should consider centralizing your search keyword lists

Biznology

Its technology and expertise help the organizers run the tournament. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. The related communications teams helped press release and blog writers include the right links and anchor text in their efforts.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. On the human resources front, their high profile helps attract fresh talent. Brand Building — 62% of visible experts substantially help build their firm’s brand.

Innovate or Die; Actions IT Solution Providers Can Do To Help IT Leaders Meet the Number One Challenge for 2012

The ROI Guy

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond. Solution providers that provide the proactive consultative advice and solutions to help IT meet these new challenges and embrace change will be the winners in 2012 and beyond.

Who Should Write Your Corporate Social Media Policy?

Webbiquity

Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters. A well-crafted social media policy helps channel the efforts of all toward common goals while avoiding missteps. When it comes to writing a social media policy , who should decide what goes into it? A) Marketing.

2 Challenges to Keyword Collaboration

Biznology

In particular, I will begin with the challenges involved in sharing keyword research and governance across multiple related websites. So how do you help competing efforts to share keywords in mutually beneficial ways? Image via CrunchBase.

Best Practices for Revenue Ops: Data & Analytics

bizible

As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. How can ops ensure proper data governance?

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Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

But knowing the rules can keep you ahead of the game, and help you venture into new marketing areas in these strict fields. Unlike the epic battle of government vs. tobacco giants, alcohol manufacturers have developed a set of voluntary advertising and marketing codes.

The Value of Organizational Culture

ANNUITAS

So much has been written about the importance of culture in an organization. Last week we held our annual sales kick-off that brings our fast-growing organization together for a few jam-packed days of learning, collaboration and a little fun, too.

Awards Season is Here! Help HubSpot Pick the Nonprofit of the Year

Hubspot

The organizations on this year''s list are all small nonprofits nominated by HubSpotters, and we''d love your voting participation. We are so inspired by the amazing work these organizations all do each and every day. Click to see the 2013 nominees and help us pick the winner !

How B2B Marketers are Handling the Digital Content Overload [Accenture Interview]

KoMarketing Associates

The high volume of content facing B2B marketers has created a few new habits to help them manage this surge. The key is for organizations to agree upon some common approaches and principles within the enterprise (note: this is not an easy task to accomplish).

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People Trust Facebook Less Than Congress

Contently

More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. The fake news scandals surrounding the election certainly didn’t help. Facebook is a social network.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Redefining how business transactions are taking place between organizations.

Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

Cadence and governance continue to challenge marketing tech. That’s where marketing technologists are particularly helpful as an integral part of the team. Three fundamental and overlooked building blocks of #martech: vetting, procurement, and governance Click To Tweet.

Three Key Changes to the Digital Compliance Landscape, Including GDPR

Act-On

Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble. It gives individuals and organizations the right to institute a “private right of action” before the courts against parties that don’t comply with CASL. For more on CASL compliance, visit this informational website from the Government of Canada. Meeting compliance standards is an important part of any marketing campaign.

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

It’s governed by data, optimized by metrics, and educated by a targeted strategy. And an organization doesn’t move from beginner to expert overnight. Not all organizations need to progress to stage seven. Any and every B2B organization can find themselves on this chart.

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