Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s

Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form.

Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Government Services Attracting Talent Branding Your Firm

Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?

Customer Experience Matrix

It’s especially apt because the article on data makes a point that’s been much on my mind: government regulation may be the only factor that prevents AI-powered virtual reality from taking over the world, and governments may feel impelled to create such regulation in self-defense of their authority. Governments may recognize the dangers and step in to prevent them. Government intervention.

Why your marketing governance isn’t working


Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking.

The Role of Government Contracting in AEC Marketing

Hinge Marketing

of AEC firms contracted with government agencies to some degree. conducted the majority of business through government contracts. In this video I’ll discuss the two questions to consider as your AEC firm considers new players in the government contracting space.

The state of B2B marketing in Asia—moving toward digital


That’s good governance, but it lengthens and complicates sales. On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions.

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Inside the UK Government’s Controversial Content Campaign to Stay in the EU


And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The slick content outlined the government position, but some people are worried that it will unfairly influence the electorate’s view. Back then, government leaflets backing Britain’s membership of the bloc were also seen as decisive.

The resurgence of values-based branding for restoring trust


These trends have led to a rise of cynicism, where most Americans trust news or feedback more from “people like themselves” rather than the government, media, or big businesses and brands.

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Flip yourself into leadership with exponential growth publishing


Government touches you through voting, paying taxes, and being stopped by police officers. (Oh, Oh, and capitalism also touches you by buying think tanks, politicians, government regulators, and politically-appointed judges.). government in Washington. Lesson for leaders.

How social media is changing what brands stand for


However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands. environmental, social and corporate governance) features for rating the investment risks and upside potential for many corporate stocks/brands.

7 key roles in digital marketing


I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent.

Online communities are the best thing about the internet


Online Communities 4G LTE Network Alabama Alabama Republican Party Alexa Internet Allies of World War II AT&T Facebook Google internet Internet Governance Forum LGBT mobile Web Net neutrality twitter United States

How Trump’s brand positioned itself for victory


corruption in government, Wall Street, the political system, etc.) He was certainly unqualified for office as he had no experience in government, but this became an advantage for many white middle-low income voters who still make up the bulk of population and are more likely to vote.

Capture the future’s biggest competitive advantage for yourself


What will have a bigger impact on everyone’s life than governments as large as the United States’ or China’s, and economic partnerships as far-reaching as the European Union’s or the Silk Road’s? Lesson for leaders. Becoming the biggest leader is hard.

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Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The post Why Expertise is the Key to Business Growth for Government Contractors appeared first on Hinge Marketing.

The Content Marketing Brand Management Checklist


Without an efficient governance system of necessary checks and balances, two things can happen to a brand: Benign mistakes can turn into PR nightmares, or approval processes can become begrudgingly slow. Voices brand management governance grammar seo tone workflow

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5 Factors That Could Impact Your Content Strategy in 2017


Tone analysis is important for brand governance. Brands ROI Voices algorithms brand governance Content Strategy Freelancers Infographics workflowNobody wishes you luck unless you’re an underdog.

Millennials are finally taking action in brand support


They have a deep distrust of government and traditional institutions, which fuels their attitude that nothing will change.

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Lead exponential digital growth through publishing and advertising


Regulatory agencies, politicians, and governments are captured by super-wealthy elites, to serve their business, regulatory, and tax reduction needs. Even the early shocks of potential cataclysms may exceed the abilities of today’s governments and institutions. Lesson for Leaders.

Plato, the Allegory of the Cave, and the digital enterprise, part 2


We often blame regulations, lawyers, governments, vendors and the like to justify that gap. In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality.

Why Companies Don’t Market to Their Customers


Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization. Without the proper governance in place, little value will come from your data. Blog Analytics customer marketing data governance Demand Generation install base

How exponential growth publishers can accelerate digital wealth


Other advances include next-generation entertainment with global events navigation, constructed digital realities, new kinds of always-on devices, governances, online utilities, and more. Lesson for leaders. Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s anti-people bias is increasingly discussed.

Why We Stopped Using the Word ‘Authentic’


Every publication operates with an editorial code, and in the world of content marketing, editors often enforce very specific rules related to marketing goals and brand governance. Brands Voices brand governance buzzwords compliance

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Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

Armed with objective evidence that supports the inclusion of PR as a best practice of corporate governance, the profession will have a solid platform that resonates with CXOs.

How Trump’s unpopular decisions can strengthen brand engagement


We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community.

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How a brand audit could revitalize the Democratic party


Although George Washington warned about the “dangers of parties,” political parties soon arose from a quarrel between Thomas Jefferson and Alexander Hamilton on how much power to grant the federal government.

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Who Took Home a 2013 Markie Award?

Modern Marketing

Marketing Center of Excellence: Thomson Reuters Governance, Risk and Compliance. Intel Kevin Akeroyd Kronos Lexalytics LifeSize marketing excellence Nitro OpenText people''s choice Rockwell Automation The Dow Chemical Company Thomson Reuters Governance Twitter ZirMed

How the new tax bill exacerbates millennials’ frustration with “brand capitalism”


Millennials certainly do not want a Soviet-style of socialism; this Reason-Rupe survey found only 32% of millennials said a “government-managed economy” was a good thing. Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a fair and just system for all today? Millennials don’t think so, especially after the 2008 recession.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. 1) Determine who will serve on your social media governance board. 2) Develop a governance board charter.

Beyond the Google Privacy Policy to Free Market Privacy


Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what. Do we need to depend on the free market or on governments? Photo credit: Sean MacEntee.

Trust is hard to come by these days

Buzz Marketing for Technology

Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a message that people trust. For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos.

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InsightOut: Metadata and governance


Indeed, governance has suffered similar issues: Cognitive Technology undefinedOpentopic blog >> It may sound boring, but it holds the key to self-service Traditionally metadata has been the province of data architects in the IT organization—not something likely to provoke excitement in the organization at large. Not surprisingly, then, effectively articulating the value of metadata to the business has always been difficult.

Digital fear or digital hope?


Others are saying that we are at the brink of a new totalitarian era where we’ll all lose our jobs to intelligent machines and be controlled by a see-all, hear-all totalitarian government—which may well be a super-computer.

Research: smart city best practices as learned from existing initiatives


Internet of Everything IoT research Research Gartner government transformation IoT Machina Research Nokia scalability smart city Smart City Expo World Congress 2016 smart city infrastructure smart city projects The Smart City Playbook YinchuanWe’ve previously covered how smart city projects are taking a prominent role in existing IoT (Internet of Things) projects and how the challenges to realize a true smart city require (open) data capabilities.

Why Don’t We Market To Our Customers?


Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization. With the multitude of systems and information that exists in an enterprise, things can and often do get messy quickly and organizations need to define data standards to govern: – Who has access to the data and what levels of control do they have? Without the proper governance in place, little value will come from your data.

How customer values are transforming brands today


have further galvanized consumer demands for brands to take a position on such issues, aggravated by an existing, ubiquitous lack of trust in corporate and government institutions. Brands are under attack today from many sources, most often triggered by activists on social media.

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Take back advertising revenues: digital boundaries can serve millions and earn billions


This will not change: government intelligence agencies find vulnerabilities and keep them secret so they can access everyone. Lesson for leaders.

The Internet of Things in public services: citizen first


Governments and government agencies across the globe are digitally transforming and in many cases still digitizing. Internet of Things Accenture biometrics citizen satisfaction Emerging Technologies in Public Service government public services smart waste management Terry Hemken

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The post Why Expertise is the Key to Business Growth for Government Contractors appeared first on Hinge Marketing.