Expert insights. Personalized for you.
Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. What Is Data Governance? Data Governance Guiding Principles. Implementing Data Governance in 2020. MORE
A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. 3 Ways to Improve Your Data and Governance. MORE
As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. DCOEs set standards and best practices and oversee digital governance. Business Advice digital governance digital risk it security risk management MORE
But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*. MORE
CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. This blog post is going to outline how government departments can streamline operations, improve communications, and automate when necessary, using a complete CRM! Government agencies who fail to communicate effectively with their constituents can appear cold, imposing, and monolithic. MORE
Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch". The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx. MORE
Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance". The post Autodesk’s Dusty DiMercurio Talks Content Governance appeared first on Acrolinx. Artificial Intelligence Blog Content Governance content governance MORE
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. MORE
In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions. MORE
Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. Aberdeen research reveals that companies make better-informed business decisions than decisions made on gut feel and intuition when they can provide business users with timely access to reliable enterprise data; a resulting capability of effective enterprise data governance. MORE
There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting firms are using most often as they chart their path forward to continued success. High Growth Study 2020: US Government Contractor Edition Executive Summary. MORE
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology MORE
And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content MarketingBig companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. MORE
Government organizations have historically not been early adopters of much hyped technology like virtual reality. The post Government Divisions to Use VR for Training, Hiring, & More appeared first on ReadWrite. AR/VR Connected Devices advertising education featured Government training virtual reality VR vr applicationsBureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. MORE
Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. At Hootsuite, we’ve worked with local, state, and federal governments all over the world. We know the unique requirements for social communications at all levels of government. MORE
Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription. MORE
Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? A common occurrence we experience when creating video vignettes for companies provides a good example. MORE
Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Governments also favor companies with whom they’ve worked before or who have had experience operating as a government contractor in the past. You, as a government contractor , can offset your inexperience in the government contract realm via content production. Showcasing your abilities to government agencies. MORE
Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction. MORE
And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. Customer Experience Marketing Strategy MORE
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. MORE
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology MORE
In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions. MORE
It’s especially apt because the article on data makes a point that’s been much on my mind: government regulation may be the only factor that prevents AI-powered virtual reality from taking over the world, and governments may feel impelled to create such regulation in self-defense of their authority. Governments may recognize the dangers and step in to prevent them. Government intervention. MORE
Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Now, why focus on government contractors? The post SEO and the Government Contractor [VIDEO] appeared first on Hinge Marketing. MORE
In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. MORE
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology MORE
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for? MORE
Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services. Government Marketing MORE
Government marketing, whether to the federal government and the public sector or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services. MORE
The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance MORE
And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation MORE
This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Now, in government services, there are certainly the circumstances where those firms have several 1099s and contractors who make up their employee body. The post Employer Brand for Government Contractors [VIDEO] appeared first on Hinge Marketing. MORE
Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Second, it made the government customers feel proud about they had achieved, and gave them the recognition they most often never get. Government Marketing Public Relations MORE
ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments. This is a preview of a post published on our Medium page. Read the full article. MORE
Government Related Topics MSI Global Talent Solutions
JANUARY 28, 2020
But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*.
Acrolinx
APRIL 22, 2020
And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content MarketingBig companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
DivvyHQ
JANUARY 23, 2020
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology
Buzz Marketing for Technology
AUGUST 15, 2016
And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Martech Advisor
DECEMBER 27, 2019
Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. What Is Data Governance? Data Governance Guiding Principles. Implementing Data Governance in 2020.
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Aberdeen HCM Essentials
FEBRUARY 6, 2019
Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction.
DivvyHQ
JUNE 1, 2020
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.
Acrolinx
SEPTEMBER 12, 2019
Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance". The post Autodesk’s Dusty DiMercurio Talks Content Governance appeared first on Acrolinx. Artificial Intelligence Blog Content Governance content governance
Aberdeen HCM Essentials
AUGUST 11, 2020
A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. 3 Ways to Improve Your Data and Governance.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.
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Biznology
JANUARY 21, 2016
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for?
Biznology
FEBRUARY 15, 2019
The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance
Hinge Marketing
MARCH 20, 2018
In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.
Hinge Marketing
SEPTEMBER 27, 2017
Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Now, why focus on government contractors? The post SEO and the Government Contractor [VIDEO] appeared first on Hinge Marketing.
Speaker: Mat Zucker, Partner, Prophet
The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Hinge Marketing
FEBRUARY 8, 2017
Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.
Biznology
JANUARY 7, 2019
As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. DCOEs set standards and best practices and oversee digital governance. Business Advice digital governance digital risk it security risk management
Acrolinx
SEPTEMBER 11, 2019
Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch". The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx.
DivvyHQ
JUNE 1, 2020
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.
DivvyHQ
JANUARY 23, 2020
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology
DivvyHQ
JANUARY 23, 2020
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology
Hinge Marketing
MAY 7, 2020
There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting firms are using most often as they chart their path forward to continued success. High Growth Study 2020: US Government Contractor Edition Executive Summary.
readwrite
OCTOBER 26, 2017
Government organizations have historically not been early adopters of much hyped technology like virtual reality. The post Government Divisions to Use VR for Training, Hiring, & More appeared first on ReadWrite. AR/VR Connected Devices advertising education featured Government training virtual reality VR vr applicationsBureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case.
Zoominfo
MAY 20, 2020
ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments. This is a preview of a post published on our Medium page. Read the full article.
Hinge Marketing
AUGUST 17, 2017
This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Now, in government services, there are certainly the circumstances where those firms have several 1099s and contractors who make up their employee body. The post Employer Brand for Government Contractors [VIDEO] appeared first on Hinge Marketing.
Bluetext
MAY 27, 2019
Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Second, it made the government customers feel proud about they had achieved, and gave them the recognition they most often never get. Government Marketing Public Relations
Kapost
MARCH 26, 2019
And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. Customer Experience Marketing Strategy
Hootsuite
MARCH 26, 2020
Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. At Hootsuite, we’ve worked with local, state, and federal governments all over the world. We know the unique requirements for social communications at all levels of government.
Aberdeen HCM Essentials
APRIL 10, 2019
Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. Aberdeen research reveals that companies make better-informed business decisions than decisions made on gut feel and intuition when they can provide business users with timely access to reliable enterprise data; a resulting capability of effective enterprise data governance.
Aberdeen HCM Essentials
JANUARY 30, 2019
In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions.
Aberdeen HCM Essentials
JANUARY 30, 2019
In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions.
Bluetext
JANUARY 7, 2019
Government marketing, whether to the federal government and the public sector or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services.
Avitage
MARCH 7, 2012
Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? A common occurrence we experience when creating video vignettes for companies provides a good example.
Bluetext
JULY 30, 2019
Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Governments also favor companies with whom they’ve worked before or who have had experience operating as a government contractor in the past. You, as a government contractor , can offset your inexperience in the government contract realm via content production. Showcasing your abilities to government agencies.
Bluetext
JANUARY 7, 2019
Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services. Government Marketing
Customer Experience Matrix
JANUARY 9, 2017
It’s especially apt because the article on data makes a point that’s been much on my mind: government regulation may be the only factor that prevents AI-powered virtual reality from taking over the world, and governments may feel impelled to create such regulation in self-defense of their authority. Governments may recognize the dangers and step in to prevent them. Government intervention.
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