Why Data Governance Matters

MSI Global Talent Solutions

But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*.

Why Traditional Approaches to Content Governance Don’t Work

Acrolinx

And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content MarketingBig companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries.

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What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology

Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. What Is Data Governance? Data Governance Guiding Principles. Implementing Data Governance in 2020.

Weak Governance Wastes Intent Data

Aberdeen HCM Essentials

Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction.

Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.

Autodesk’s Dusty DiMercurio Talks Content Governance

Acrolinx

Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance". The post Autodesk’s Dusty DiMercurio Talks Content Governance appeared first on Acrolinx. Artificial Intelligence Blog Content Governance content governance

Unified Integration in Action: How to Enhance Data Flow and Fortify Governance

Aberdeen HCM Essentials

A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. 3 Ways to Improve Your Data and Governance.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Why your marketing governance isn’t working

Biznology

Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for?

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance

2018 Government Contractor Research Released

Hinge Marketing

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.

SEO and the Government Contractor [VIDEO]

Hinge Marketing

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Now, why focus on government contractors? The post SEO and the Government Contractor [VIDEO] appeared first on Hinge Marketing.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.

Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. DCOEs set standards and best practices and oversee digital governance. Business Advice digital governance digital risk it security risk management

How VMware’s Laura Bellamy Built a Content Governance Program from Scratch

Acrolinx

Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch". The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx.

Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.

What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology

What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology

Prioritizing the High-Growth Way: 5 Marketing Strategies Government Contractors Should Focus on Now

Hinge Marketing

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting firms are using most often as they chart their path forward to continued success. High Growth Study 2020: US Government Contractor Edition Executive Summary.

Government Divisions to Use VR for Training, Hiring, & More

readwrite

Government organizations have historically not been early adopters of much hyped technology like virtual reality. The post Government Divisions to Use VR for Training, Hiring, & More appeared first on ReadWrite. AR/VR Connected Devices advertising education featured Government training virtual reality VR vr applicationsBureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case.

Old Coding Language Entrenched in 100+ Government Systems

Zoominfo

ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments. This is a preview of a post published on our Medium page. Read the full article.

Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Now, in government services, there are certainly the circumstances where those firms have several 1099s and contractors who make up their employee body. The post Employer Brand for Government Contractors [VIDEO] appeared first on Hinge Marketing.

B2G Public Relations: Government Heros

Bluetext

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Second, it made the government customers feel proud about they had achieved, and gave them the recognition they most often never get. Government Marketing Public Relations

Active Content Governance, Your Antidote to Content Chaos

Kapost

And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. Customer Experience Marketing Strategy

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. At Hootsuite, we’ve worked with local, state, and federal governments all over the world. We know the unique requirements for social communications at all levels of government.

The Data Governance Trap: Data Flow Bubbles Up Risks

Aberdeen HCM Essentials

Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. Aberdeen research reveals that companies make better-informed business decisions than decisions made on gut feel and intuition when they can provide business users with timely access to reliable enterprise data; a resulting capability of effective enterprise data governance.

Don’t Overlook Intent Data for Data Governance

Aberdeen HCM Essentials

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions.

Don’t Overlook Intent Data for Data Governance

Aberdeen HCM Essentials

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions.

Government Marketing: Reaching the Agency Audience

Bluetext

Government marketing, whether to the federal government and the public sector or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services.

Content Governance in the Content Marketing Era

Avitage

Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? A common occurrence we experience when creating video vignettes for companies provides a good example.

Government Contractors: Content is King

Bluetext

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. Governments also favor companies with whom they’ve worked before or who have had experience operating as a government contractor in the past. You, as a government contractor , can offset your inexperience in the government contract realm via content production. Showcasing your abilities to government agencies.

Government Marketing: Reaching the Agency Audience

Bluetext

Government marketing, whether to the federal government or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services. Government Marketing

Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?

Customer Experience Matrix

It’s especially apt because the article on data makes a point that’s been much on my mind: government regulation may be the only factor that prevents AI-powered virtual reality from taking over the world, and governments may feel impelled to create such regulation in self-defense of their authority. Governments may recognize the dangers and step in to prevent them. Government intervention.