Why Data Governance Matters

MSI Global Talent Solutions

But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget.

Why Traditional Approaches to Content Governance Don’t Work

Acrolinx

And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content Marketing

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CRM for Government Agencies

GreenRope

CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. Why All Local, State, and Federal Agencies Need A Complete CRM.

Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibility

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Autodesk’s Dusty DiMercurio Talks Content Governance

Acrolinx

The post Autodesk’s Dusty DiMercurio Talks Content Governance appeared first on Acrolinx. Artificial Intelligence Blog Content Governance content governance

Weak Governance Wastes Intent Data

Aberdeen

Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. Weak Governance, Low Satisfaction.

Content Governance Best Practices: Should You Remove Outdated Content?

DivvyHQ

Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibility

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Why your marketing governance isn’t working

Biznology

Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking.

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance

Prioritizing the High-Growth Way: 5 Marketing Strategies Government Contractors Should Focus on Now

Hinge Marketing

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. Government Services Research

Old Coding Language Entrenched in 100+ Government Systems

Zoominfo

ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

SEO and the Government Contractor [VIDEO]

Hinge Marketing

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Now, why focus on government contractors? Government Services Online Marketing Video Blogs Websites

Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. DCOEs set standards and best practices and oversee digital governance. Business Advice digital governance digital risk it security risk management

Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form.

What Is Content Governance and Do You Really Need It?

DivvyHQ

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

How VMware’s Laura Bellamy Built a Content Governance Program from Scratch

Acrolinx

The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx. Artificial Intelligence Blog Content Governance AI content governance content governance program

Government Divisions to Use VR for Training, Hiring, & More

readwrite

Government organizations have historically not been early adopters of much hyped technology like virtual reality. The post Government Divisions to Use VR for Training, Hiring, & More appeared first on ReadWrite.

2018 Government Contractor Research Released

Hinge Marketing

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.

Employer Brand for Government Contractors [VIDEO]

Hinge Marketing

This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Government Services Attracting Talent Branding Your Firm

Active Content Governance, Your Antidote to Content Chaos

Kapost

And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels.

Don’t Overlook Intent Data for Data Governance

Aberdeen

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Buyer Intent Data Governance.

Don’t Overlook Intent Data for Data Governance

Aberdeen

In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Buyer Intent Data Governance.

B2G Public Relations: Government Heros

Bluetext

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Second, it made the government customers feel proud about they had achieved, and gave them the recognition they most often never get. Government Marketing Public Relations

Government Contractors: Content is King

Bluetext

Transitioning a company that specializes in a product or service from working in the private sector to one that wins government contracts is no easy task. You, as a government contractor , can offset your inexperience in the government contract realm via content production.

The Data Governance Trap: Data Flow Bubbles Up Risks

Aberdeen

Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. Aberdeen research reveals that companies make better-informed business decisions than decisions made on gut feel and intuition when they can provide business users with timely access to reliable enterprise data; a resulting capability of effective enterprise data governance.

IVS+Target help SafeGraph provide their data to US government agencies responding to COVID-19 pandemic

InsideView

How SafeGraph is Helping the CDC and Organizations Across the Country Fight COVID-19 with Data Since 2016, SafeGraph has been powering innovation through greater access to geospatial data, accelerated by machine learning and artificial intelligence.

UK Government Releases Framework for Development of Ethical AI

Albert

UK Government Releases Framework for Development of Ethical AI. A recent report issued by the House of Lords lays the groundwork for a regulatory regime governing artificial intelligence in the UK. by Noa Segall. Head of Search & Display Data Research.

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

chiefmartech

Principles of IT Governance for Martech. However, even you choose to lead marketing technology operations from within the marketing department, you can benefit from the ideas of good IT governance that Docker shared: Get all the data in one place for a single source of truth (centralization).

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

The use of social media to communicate extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. Government bodies have had their share of challenges on social media.

Government Marketing: Reaching the Agency Audience

Bluetext

Government marketing, whether to the federal government and the public sector or to state and local agencies, poses a whole set of challenges for brands and organizations not familiar with the government sector. One of the immediate and most apparent challenges is that the customers of a government contractor are wide-ranging and not easily defined, including Federal, state and local decision-makers responsible for purchasing technology products and services.

Centralized vs. Decentralized Web Governance - What’s Right for You?

Hannon Hill

In this blog post, we take a look at the two primary ways in which web governance teams are structured and initial steps to take to put a policy in place

A Content Governance Action Plan in Four Steps

Acrolinx