Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s

Should Google govern global free speech?

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public company built on Internet advertising is governing global free speech. In THEORY, our taxes pay for our government to keep us safe and create a foreign policy that sustains our freedom. The theme of my blog is Marketing, Social Media, Humanity.

Trending Sources

When does “corporate governance” help or hurt social media strategy?

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I recently had a comment from a reader scoffing at the idea of enabling employees through a “social enterprise” strategy because it ignores the best practices of corporate governance. The post When does “corporate governance” help or hurt social media strategy?

Five Mega-trends: How Social Media is Transforming Government

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A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The government also uses podcasts to address foreign policy issues.

Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form.

These 6 new technology rules will govern our future


The post These 6 new technology rules will govern our future appeared first on Opentopic. Technology is advancing so rapidly that we will experience radical changes in society not only in our lifetimes but in the coming years. We are already seeing how computing, sensors, artificial intelligence, and genomics are reshaping entire industries and our daily lives. As we undergo this rapid change, many of the old assumptions we have relied will no longer apply.

Why your marketing governance isn’t working


Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking.

The Role of Government Contracting in AEC Marketing

Hinge Marketing

of AEC firms contracted with government agencies to some degree. conducted the majority of business through government contracts. In this video I’ll discuss the two questions to consider as your AEC firm considers new players in the government contracting space.

5 Ways Twitter is changing the world (despite what the critics say)

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It unified a disparate group of strangers and propeled revolutionary activities that always seemed to be one step ahead of the government. I continue to be astounded when I read news accounts like this: “Today, the Ukrainian government announced on Twitter that new military conflicts …”.

The state of B2B marketing in Asia—moving toward digital


That’s good governance, but it lengthens and complicates sales. On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions.

RFP 100

Inside the UK Government’s Controversial Content Campaign to Stay in the EU


And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The slick content outlined the government position, but some people are worried that it will unfairly influence the electorate’s view. Back then, government leaflets backing Britain’s membership of the bloc were also seen as decisive.

7 Ways social media has changed leadership

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Entrepreneurism Organizational Development Power and influence on the web Return On Influence Social media and government Social media and politics organizational development social media and leadership social media and politics

How social media is changing what brands stand for


However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands. environmental, social and corporate governance) features for rating the investment risks and upside potential for many corporate stocks/brands.

The Content Marketing Brand Management Checklist


Without an efficient governance system of necessary checks and balances, two things can happen to a brand: Benign mistakes can turn into PR nightmares, or approval processes can become begrudgingly slow. Voices brand management governance grammar seo tone workflow

Brand 48

Should Facebook be regulated?

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” Since there is so much free “cable” video streaming around on apps these days, you might debate whether some of the regulations are dated or not, but clearly the government has a regulatory intent to protect citizens from content that is obscene or violent.

5 Factors That Could Impact Your Content Strategy in 2017


Tone analysis is important for brand governance. Brands ROI Voices algorithms brand governance Content Strategy Freelancers Infographics workflowNobody wishes you luck unless you’re an underdog.

The Future of Blogging: Stranger than Science Fiction?

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It also shows a power shift: when bloggers become one-(wo)man-media empires who can shape the opinions of masses, how long will it take until they clash with the government or corporate interests? ” The government’s reasoning? The government’s reasoning?

7 key roles in digital marketing


I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent.

Is social media contributing to political paralysis?

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Social media and government Social media and politics social media and government social media and politicsI’m a student of history … probably half the books I read are biographies or something to do with a past era.

How Trump’s brand positioned itself for victory


corruption in government, Wall Street, the political system, etc.) He was certainly unqualified for office as he had no experience in government, but this became an advantage for many white middle-low income voters who still make up the bulk of population and are more likely to vote.

Why We Stopped Using the Word ‘Authentic’


Every publication operates with an editorial code, and in the world of content marketing, editors often enforce very specific rules related to marketing goals and brand governance. Brands Voices brand governance buzzwords compliance

Words 36

Will the Federal Government Shutdown Affect Small Businesses?

Vertical Response

The federal government shut down this morning and will stay closed until Congress can come to an agreement on how to fund day-to-day operations. It also runs programs to help small firms win government contracts, help veteran-owned businesses, and boost international trade.”

Why Companies Don’t Market to Their Customers


Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization. Without the proper governance in place, little value will come from your data. Blog Analytics customer marketing data governance Demand Generation install base

Five tips to turn social media mistakes into customer advocacy

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Social media and government Social media and politics Social Media and Sales ekaterina walter examples of social media mistakes social media and customer advocacy By Ekaterina Walter, {grow} Community Member.

Will the social web fuel international cooperation or catastrophe?

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Social media and government sociology Writing best practices Malcolm Gladwell Outliers social media and cross-cultural communications social media and culture social media for social good Social media risks

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The post Why Expertise is the Key to Business Growth for Government Contractors appeared first on Hinge Marketing.

Social Media and the Stock Market: A Lesson in Global Manipulation

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Corruption on social web ethics facebook Influence marketing Legal implications Psychology and social media research Social media and government Social media and politics facebook manipulation kate price By Kate Prince, {grow} Community Member.

Who Took Home a 2013 Markie Award?

Modern Marketing

Marketing Center of Excellence: Thomson Reuters Governance, Risk and Compliance. Intel Kevin Akeroyd Kronos Lexalytics LifeSize marketing excellence Nitro OpenText people''s choice Rockwell Automation The Dow Chemical Company Thomson Reuters Governance Twitter ZirMed

How a brand audit could revitalize the Democratic party


Although George Washington warned about the “dangers of parties,” political parties soon arose from a quarrel between Thomas Jefferson and Alexander Hamilton on how much power to grant the federal government.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. 1) Determine who will serve on your social media governance board. 2) Develop a governance board charter.

Trust is hard to come by these days

Buzz Marketing for Technology

Hidden in the data is the fact that CEOs and Government officials are at the very bottom of the totem pole when it comes to delivering a message that people trust. For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos.

Trust 58

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

Armed with objective evidence that supports the inclusion of PR as a best practice of corporate governance, the profession will have a solid platform that resonates with CXOs.

Do we regulate social media or use it to stop hate speech?

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The Government of India has blamed social media for spreading hate speech and inciting the riots. After that the government pulled up its socks but only to create a presence that was blowing its own trumpet.

SME 36

Millennials are finally taking action in brand support


They have a deep distrust of government and traditional institutions, which fuels their attitude that nothing will change.

InsightOut: Metadata and governance


Indeed, governance has suffered similar issues: Cognitive Technology undefinedOpentopic blog >> It may sound boring, but it holds the key to self-service Traditionally metadata has been the province of data architects in the IT organization—not something likely to provoke excitement in the organization at large. Not surprisingly, then, effectively articulating the value of metadata to the business has always been difficult.

Beyond the Google Privacy Policy to Free Market Privacy


Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what. Do we need to depend on the free market or on governments? Photo credit: Sean MacEntee.

Why Don’t We Market To Our Customers?


Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization. With the multitude of systems and information that exists in an enterprise, things can and often do get messy quickly and organizations need to define data standards to govern: – Who has access to the data and what levels of control do they have? Without the proper governance in place, little value will come from your data.

Digital fear or digital hope?


Others are saying that we are at the brink of a new totalitarian era where we’ll all lose our jobs to intelligent machines and be controlled by a see-all, hear-all totalitarian government—which may well be a super-computer.

How customer values are transforming brands today


have further galvanized consumer demands for brands to take a position on such issues, aggravated by an existing, ubiquitous lack of trust in corporate and government institutions. Brands are under attack today from many sources, most often triggered by activists on social media.

Brand 17

Research: smart city best practices as learned from existing initiatives


Internet of Everything IoT research Research Gartner government transformation IoT Machina Research Nokia scalability smart city Smart City Expo World Congress 2016 smart city infrastructure smart city projects The Smart City Playbook YinchuanWe’ve previously covered how smart city projects are taking a prominent role in existing IoT (Internet of Things) projects and how the challenges to realize a true smart city require (open) data capabilities.