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New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

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Content Governance: Defined

Acrolinx

Content governance. Content chaos: the reason why you need … Continue reading "Content Governance: Defined". The post Content Governance: Defined appeared first on Acrolinx. Everyone’s talking about it. But what does it mean? And why is it a “must have” for every enterprise?

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How Content Governance Makes Content More Meaningful

Acrolinx

To reach this goal, make sure your strategy focuses on avoiding … Continue reading "How Content Governance Makes Content More Meaningful". The post How Content Governance Makes Content More Meaningful appeared first on Acrolinx.

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5 Tips for Using Social Media in Government

Spiralytics

Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. This article will discuss some tips for effectively using social media in government applications.

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7 Trends in ESG: What PR Pros Need to Know in 2023

New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. What does the evolution of ESG programs mean for communicators? As it turns out - a lot.

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Microsoft Launches Third-Party Government Services Advertising Pilot Program via @sejournal, @kristileilani

Search Engine Journal

Microsoft launched a pilot program for third-party government service providers. The post Microsoft Launches Third-Party Government Services Advertising Pilot Program appeared first on Search Engine Journal. Learn more about the select services eligible and how to apply.

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Why terminology and content governance belong together

Acrolinx

Consider these questions: Does your company actually have full governance over its … Continue reading "Why terminology and content governance belong together". The post Why terminology and content governance belong together appeared first on Acrolinx.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing.

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How to Overcome the Pain Points of Your CRM

However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. The result? Less organization, more confusion, and fewer deals closed.