Content Governance: Defined


Content governance. Content chaos: the reason why you need … Continue reading "Content Governance: Defined". The post Content Governance: Defined appeared first on Acrolinx. Content GovernanceEveryone’s talking about it. But what does it mean?

Why terminology and content governance belong together


Consider these questions: Does your company actually have full governance over its … Continue reading "Why terminology and content governance belong together". The post Why terminology and content governance belong together appeared first on Acrolinx.


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New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. And while overall demand remains strong, government buyers are more price- and value-conscious than they were two years ago.

How to Build a Content Governance Framework in 4 Steps


It’s time to build a content governance framework Enterprise content governance is a discipline created in response to the skyrocketing amounts of (and demands on) customer-facing content. So … Continue reading "How to Build a Content Governance Framework in 4 Steps".

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Why Data Governance Matters

MSI Global Talent Solutions

But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget.

Data Governance


With ever-increasing data volumes, complicating data ecosystems, and increasing regulatory pressure, data governance is a must for organizations wishing to use data for business decisions and to stay competitive.

4 Content Governance Best Practices Worth Improving


And as customer journeys transition from physical to digital touch points, content is becoming even more valuable, deployable, and … Continue reading "4 Content Governance Best Practices Worth Improving". Content GovernanceContent is at the heart of every customer experience.

Governance, Guidance & Guardrails: What They Mean & Why You Need Them


Governance and guidance are two concepts that need to be intrinsically linked in order to get measurable results from your content. The post Governance, Guidance & Guardrails: What They Mean & Why You Need Them appeared first on Acrolinx. Content Governance Content Guideline

5 Tips for Using Social Media in Government


Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Social Media Use in Philippine Government: A Quick Overview.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

What is Social Media Governance?


Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance?

5 Proven Techniques For Successful Data Governance


Learn 5 useful techniques from our experts in Data Governance.

Governed data products


Build and publish trusted data products with easy editing, collaboration, data classification, data quality evaluation, and sharing. Platform

Old Coding Language Entrenched in 100+ Government Systems


ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Forrester™ Wave: Data Governance Solutions, Q3 2021


Ataccama Named a Leader in the Forrester Wave™: Data Governance Solutions, Q3 2021. Get your complimentary copy now. Analyst Research

What is Data Governance and Why is it Important?


What is data governance? Data governance is a set of processes and rules that define how your company handles data management. Learn more in this article.

Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI


Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive.

How We Learned To Stop Worrying and Love Social Media Governance


If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). The post How We Learned To Stop Worrying and Love Social Media Governance appeared first on Biznology.

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

Data Catalog and Data Governance


Our Data Governance Suite automates data cataloging, metadata management, and data quality, and helps you get started with data governance easily.

High Growth Study 2022 – Marketing Best Practices for Government Contracting Firms

Hinge Marketing

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. About one out of four government contracting firms in the High Growth Study sample earned the high growth distinction by achieving a median growth rate of 26% in 2021.

Content Governance Models: Out with the Old and In with the New


In fact, the biggest ones can have hundreds of thousands of documents in … Continue reading "Content Governance Models: Out with the Old and In with the New". The post Content Governance Models: Out with the Old and In with the New appeared first on Acrolinx. Content Governance

Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance


If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). Just getting started with social media governance?

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

The State of Data Governance


Hear our speakers engage in a fireside chat and discuss techniques & insights to help you embrace the future of data governance for your organization.

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance

Government and Public Sector


Clean data for serving your citizens faster and better. Industry

Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation

How Governments Can Deal With Digital Disruption

Content Science Review

Governments are facing multiple digital disruption trends; learn how your agency can deal with each and end up with even better content. Article

CRM for Government Agencies


CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. Why All Local, State, and Federal Agencies Need A Complete CRM.

What Is Content Governance and Do You Really Need It?


To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Get Your Content Governance in Order With This 1 Thing

Content Marketing Institute

It’s time to do something about content governance. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. Struggling to balance those big content marketing ideas with those ad-hoc requests?

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How 38% of Government Contracting Firms Grew More than 20% in 2020

Hinge Marketing

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed.

Weak Governance Wastes Intent Data

Aberdeen HCM Essentials

Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction.

Why your marketing governance isn’t working


Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for?

7 risks of not prioritizing social media governance

Sprout Social

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. Here are the top seven risks of not focusing on social media governance for your operation: 1.

CDAO Deep Dive: Data Governance Online


[Panel Discussion] Adapt to a new world of data sharing: Data risk and governance without physical limits. Webinar

The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting.