Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s

2018 Government Contractor Research Released

Hinge Marketing

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.

Why your marketing governance isn’t working


Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking.

Government Services Research Released

Hinge Marketing

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Government Contractors: Four Marketing Tips for the Federal Buying Season


For marketing to the Federal government, whose fiscal year begins October 1, we call this the “buying season,” because in August and September agency procurement officers will make their final selections to meet end-of-year requirements. With the government, allocated funds are often “use-it-or-lose-it,’ meaning they won’t carry on until through the next fiscal year. Need Help Marketing to the Federal Government?

The Role of Government Contracting in AEC Marketing

Hinge Marketing

of AEC firms contracted with government agencies to some degree. conducted the majority of business through government contracts. In this video I’ll discuss the two questions to consider as your AEC firm considers new players in the government contracting space.

What is a Content Governance Board—And Why You Need One


Then you should consider appointing a Content Governance Board (CGB). Owning and governing the content operation, and changing the approval process. The post What is a Content Governance Board—And Why You Need One appeared first on Kapost Content Marketing Blog.

Content Governance in the Content Marketing Era


Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? A common occurrence we experience when creating video vignettes for companies provides a good example.

Three Lessons for Government Contractors From the 2019 Trump Budget


On Monday, the Trump Administration released its budget plan for the 2019 Government fiscal year. In its introduction, the President writes, “the Budget reflects our commitment to the safety, prosperity, and security of the American people.” (Efficient, Effective, Accountable: An American Budget , Office of Management and Budget, US Government Publishing Office, 2018; 2). Congress controls the actual spending of the Government. Government Marketing

Inside the UK Government’s Controversial Content Campaign to Stay in the EU


And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The slick content outlined the government position, but some people are worried that it will unfairly influence the electorate’s view. Back then, government leaflets backing Britain’s membership of the bloc were also seen as decisive.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The post Why Expertise is the Key to Business Growth for Government Contractors appeared first on Hinge Marketing.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. The post Why Expertise is the Key to Business Growth for Government Contractors appeared first on Hinge Marketing.

Government: the Digital Transformation Office case


Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on.

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

Sales Lead Insights

If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. 1) Determine who will serve on your social media governance board. 2) Develop a governance board charter.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester B2B

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

How newly-energized millennial activists are shaping brand choices


If successful, there will be a huge groundswell pressure for all government representatives, from local to national, to re-position their personal brand and promises.

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Flip yourself into leadership with exponential growth publishing


Government touches you through voting, paying taxes, and being stopped by police officers. (Oh, Oh, and capitalism also touches you by buying think tanks, politicians, government regulators, and politically-appointed judges.). government in Washington. Lesson for leaders.

The resurgence of values-based branding for restoring trust


These trends have led to a rise of cynicism, where most Americans trust news or feedback more from “people like themselves” rather than the government, media, or big businesses and brands.

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Online communities are the best thing about the internet


Online Communities 4G LTE Network Alabama Alabama Republican Party Alexa Internet Allies of World War II AT&T Facebook Google internet Internet Governance Forum LGBT mobile Web Net neutrality twitter United States

The emerging challenges for managing brand risk


Emotionally, the trust level for the establishment, especially big business and government, has never been lower, fueling the rise of partisanship.

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How social media is changing what brands stand for


However, the trust for many brands (and government) has declined precipitously, causing a rise in protests and even boycotting certain brands. environmental, social and corporate governance) features for rating the investment risks and upside potential for many corporate stocks/brands.

The state of B2B marketing in Asia—moving toward digital


That’s good governance, but it lengthens and complicates sales. On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions.

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Plato, the Allegory of the Cave, and the digital enterprise, part 2


We often blame regulations, lawyers, governments, vendors and the like to justify that gap. In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality.

Capture the future’s biggest competitive advantage for yourself


What will have a bigger impact on everyone’s life than governments as large as the United States’ or China’s, and economic partnerships as far-reaching as the European Union’s or the Silk Road’s? Lesson for leaders. Becoming the biggest leader is hard.

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How a brand audit could revitalize the Democratic party


Although George Washington warned about the “dangers of parties,” political parties soon arose from a quarrel between Thomas Jefferson and Alexander Hamilton on how much power to grant the federal government.

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Lead exponential digital growth through publishing and advertising


Regulatory agencies, politicians, and governments are captured by super-wealthy elites, to serve their business, regulatory, and tax reduction needs. Even the early shocks of potential cataclysms may exceed the abilities of today’s governments and institutions. Lesson for Leaders.

Take back advertising revenues: digital boundaries can serve millions and earn billions


This will not change: government intelligence agencies find vulnerabilities and keep them secret so they can access everyone. Lesson for leaders.

Millennials are finally taking action in brand support


They have a deep distrust of government and traditional institutions, which fuels their attitude that nothing will change.

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How Trump’s unpopular decisions can strengthen brand engagement


We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community.

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How Trump’s brand positioned itself for victory


corruption in government, Wall Street, the political system, etc.) He was certainly unqualified for office as he had no experience in government, but this became an advantage for many white middle-low income voters who still make up the bulk of population and are more likely to vote.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


Government statistics. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Plato, the Allegory of the Cave, and the digital enterprise, part 1


Critics of the Government’s protectionist policy have warned that Brazil is in danger of excluding itself from the computer revolution, while those who favor the market restrictions insist the system is necessary if the country is to secure its technological independence.

Digital fear or digital hope?


Others are saying that we are at the brink of a new totalitarian era where we’ll all lose our jobs to intelligent machines and be controlled by a see-all, hear-all totalitarian government—which may well be a super-computer.

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How customer values are transforming brands today


have further galvanized consumer demands for brands to take a position on such issues, aggravated by an existing, ubiquitous lack of trust in corporate and government institutions. Brands are under attack today from many sources, most often triggered by activists on social media.

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Are You Getting The Wrong Referrals? [VIDEO]

Hinge Marketing

Related Stories 3 Ways to Demonstrate Your Expertise [VIDEO] 3 Reasons Why Your RFP-Driven Firm Needs a New Website 2018 Government Contractor Research Released. Government Services Video Blogs

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How exponential growth publishers can accelerate digital wealth


Other advances include next-generation entertainment with global events navigation, constructed digital realities, new kinds of always-on devices, governances, online utilities, and more. Lesson for leaders. Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s anti-people bias is increasingly discussed.

How the new tax bill exacerbates millennials’ frustration with “brand capitalism”


Millennials certainly do not want a Soviet-style of socialism; this Reason-Rupe survey found only 32% of millennials said a “government-managed economy” was a good thing. Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding. But is it working as a fair and just system for all today? Millennials don’t think so, especially after the 2008 recession.

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7 key roles in digital marketing


I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent.

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