Expert insights. Personalized for you.
Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. What Is Data Governance? Data Governance Guiding Principles. Implementing Data Governance in 2020. MORE
A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. 3 Ways to Improve Your Data and Governance. MORE
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). MORE
As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. DCOEs set standards and best practices and oversee digital governance. Business Advice digital governance digital risk it security risk management MORE
But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*. MORE
The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting. MORE
CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. This blog post is going to outline how government departments can streamline operations, improve communications, and automate when necessary, using a complete CRM! Government agencies who fail to communicate effectively with their constituents can appear cold, imposing, and monolithic. MORE
Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch". The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx. MORE
Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance". The post Autodesk’s Dusty DiMercurio Talks Content Governance appeared first on Acrolinx. Artificial Intelligence Blog Content Governance content governance MORE
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. MORE
In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions. MORE
Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. Aberdeen research reveals that companies make better-informed business decisions than decisions made on gut feel and intuition when they can provide business users with timely access to reliable enterprise data; a resulting capability of effective enterprise data governance. MORE
There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting firms are using most often as they chart their path forward to continued success. High Growth Study 2020: US Government Contractor Edition Executive Summary. MORE
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology MORE
And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content MarketingBig companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. MORE
Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. At Hootsuite, we’ve worked with local, state, and federal governments all over the world. We know the unique requirements for social communications at all levels of government. MORE
Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription. MORE
Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction. MORE
And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. Customer Experience Marketing Strategy MORE
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. MORE
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology MORE
If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). The post How We Learned To Stop Worrying and Love Social Media Governance appeared first on Biznology. MORE
It’s time to do something about content governance. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. Struggling to balance those big content marketing ideas with those ad-hoc requests? MORE
If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). Just getting started with social media governance? MORE
Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Now, why focus on government contractors? The post SEO and the Government Contractor [VIDEO] appeared first on Hinge Marketing. MORE
In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. MORE
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology MORE
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for? MORE
The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance MORE
And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation MORE
This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Now, in government services, there are certainly the circumstances where those firms have several 1099s and contractors who make up their employee body. The post Employer Brand for Government Contractors [VIDEO] appeared first on Hinge Marketing. MORE
Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Second, it made the government customers feel proud about they had achieved, and gave them the recognition they most often never get. Government Marketing Public Relations MORE
The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider. Final thoughts: Social media governance has become a super complicated landscape. MORE
Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations The post Facebook Wins Standoff With Australian Government via @martinibuster appeared first on Search Engine Journal. MORE
ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments. This is a preview of a post published on our Medium page. Read the full article. MORE
Government Related Topics 
Biznology
JANUARY 15, 2021
If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). The post How We Learned To Stop Worrying and Love Social Media Governance appeared first on Biznology.
MSI Global Talent Solutions
JANUARY 28, 2020
But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*.
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Biznology
FEBRUARY 12, 2021
If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). Just getting started with social media governance?
Search Engine Journal
FEBRUARY 23, 2021
Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations The post Facebook Wins Standoff With Australian Government via @martinibuster appeared first on Search Engine Journal.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Zoominfo
MAY 20, 2020
ZoomInfo determined these findings by analyzing its database of companies, which includes governments, and filtering the results against technographics data that shows COBOL programming in use. Figure 1 : COBOL is used in the majority of state governments. This is a preview of a post published on our Medium page. Read the full article.
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Hinge Marketing
DECEMBER 3, 2020
The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting.
Acrolinx
APRIL 22, 2020
And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content MarketingBig companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries.
Biznology
JANUARY 12, 2021
The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider. Final thoughts: Social media governance has become a super complicated landscape.
Sword and the Script
FEBRUARY 16, 2021
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs).
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.
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Buzz Marketing for Technology
AUGUST 15, 2016
And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation
DivvyHQ
JANUARY 23, 2020
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology
Martech Advisor
DECEMBER 27, 2019
Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. What Is Data Governance? Data Governance Guiding Principles. Implementing Data Governance in 2020.
Aberdeen HCM Essentials
FEBRUARY 6, 2019
Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction.
Speaker: Mat Zucker, Partner, Prophet
The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Aberdeen HCM Essentials
AUGUST 11, 2020
A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. 3 Ways to Improve Your Data and Governance.
Acrolinx
SEPTEMBER 12, 2019
Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance". The post Autodesk’s Dusty DiMercurio Talks Content Governance appeared first on Acrolinx. Artificial Intelligence Blog Content Governance content governance
GreenRope
APRIL 27, 2020
CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. This blog post is going to outline how government departments can streamline operations, improve communications, and automate when necessary, using a complete CRM! Government agencies who fail to communicate effectively with their constituents can appear cold, imposing, and monolithic.
Biznology
JANUARY 21, 2016
Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for?
DivvyHQ
JUNE 1, 2020
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.
Biznology
FEBRUARY 15, 2019
The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance
Hinge Marketing
MARCH 20, 2018
In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.
Hinge Marketing
SEPTEMBER 27, 2017
Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Now, why focus on government contractors? The post SEO and the Government Contractor [VIDEO] appeared first on Hinge Marketing.
Hinge Marketing
FEBRUARY 8, 2017
Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. Because within government services they do in fact, secure business in very different ways. The post Government Services Research Released appeared first on Hinge Marketing. Video Transcription.
Biznology
JANUARY 7, 2019
As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. DCOEs set standards and best practices and oversee digital governance. Business Advice digital governance digital risk it security risk management
Acrolinx
SEPTEMBER 11, 2019
Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch". The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx.
DivvyHQ
JUNE 1, 2020
Content Analytics Content Management Content Strategy Tips & How-Tos audit best practices content engagement evergreen Google Analytics governance maintenance management marketing optimization outdated redirect repurposing reviews search engine optimization SEO strategy visibilityAs more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.
DivvyHQ
JANUARY 23, 2020
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology
DivvyHQ
JANUARY 23, 2020
To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Content Management Content Marketing Content Strategy Tips & How-Tos accuracy audit content errors governance maintenance marketing planning platform publishing quality control reporting software strategy style technology
Hinge Marketing
AUGUST 17, 2017
This video blog discuses three ways an employer brand is beneficial to those in government services. What I’m gonna be talking about today is how an employer brand is relevant to those in government services. Now, in government services, there are certainly the circumstances where those firms have several 1099s and contractors who make up their employee body. The post Employer Brand for Government Contractors [VIDEO] appeared first on Hinge Marketing.
Hinge Marketing
MAY 7, 2020
There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting firms are using most often as they chart their path forward to continued success. High Growth Study 2020: US Government Contractor Edition Executive Summary.
Bluetext
MAY 27, 2019
Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Second, it made the government customers feel proud about they had achieved, and gave them the recognition they most often never get. Government Marketing Public Relations
Kapost
MARCH 26, 2019
And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. Customer Experience Marketing Strategy
Aberdeen HCM Essentials
APRIL 10, 2019
Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. Aberdeen research reveals that companies make better-informed business decisions than decisions made on gut feel and intuition when they can provide business users with timely access to reliable enterprise data; a resulting capability of effective enterprise data governance.
Hootsuite
MARCH 26, 2020
Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. At Hootsuite, we’ve worked with local, state, and federal governments all over the world. We know the unique requirements for social communications at all levels of government.
Aberdeen HCM Essentials
JANUARY 30, 2019
In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions. Aberdeen refers to data governance as the orchestration of the people, processes, and technologies needed to leverage enterprise data as a strategic asset to help your organization’s business users make better-informed business decisions.
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