Data Governance


With ever-increasing data volumes, complicating data ecosystems, and increasing regulatory pressure, data governance is a must for organizations wishing to use data for business decisions and to stay competitive.

Content Ownership: How It Affects Creation, Marketing, and Governance


Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.


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Why Data Governance Matters

MSI Global Talent Solutions

But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. Data GovernanceMaking marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget.

5 Proven Techniques For Successful Data Governance


Learn 5 useful techniques from our experts in Data Governance.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. Download this eBook to discover a list of best practices for selling to government agencies, and tips on how to increase your chances of success.

Forrester™ Wave: Data Governance Solutions, Q3 2021


Ataccama Named a Leader in the Forrester Wave™: Data Governance Solutions, Q3 2021. Get your complimentary copy now. Analyst Research

What is Data Governance and Why is it Important?


What is data governance? Data governance is a set of processes and rules that define how your company handles data management. Learn more in this article.

Data Catalog and Data Governance


Our Data Governance Suite automates data cataloging, metadata management, and data quality, and helps you get started with data governance easily.

The State of Data Governance


Hear our speakers engage in a fireside chat and discuss techniques & insights to help you embrace the future of data governance for your organization.

Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI


Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The engine underneath is training, governance and a modern content and communications organization. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

High Growth Study 2022 – Marketing Best Practices for Government Contracting Firms

Hinge Marketing

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. About one out of four government contracting firms in the High Growth Study sample earned the high growth distinction by achieving a median growth rate of 26% in 2021.

How We Learned To Stop Worrying and Love Social Media Governance


If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). The post How We Learned To Stop Worrying and Love Social Media Governance appeared first on Biznology.

Government and Public Sector


Clean data for serving your citizens faster and better. Industry

Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance


If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). Just getting started with social media governance?

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance

CDAO Deep Dive: Data Governance Online


[Panel Discussion] Adapt to a new world of data sharing: Data risk and governance without physical limits. Webinar

How Governments Can Deal With Digital Disruption

Content Science Review

Governments are facing multiple digital disruption trends; learn how your agency can deal with each and end up with even better content. Article

Lessons Learned on Data Management & Governance Journeys


Watch this panel of data governance professionals from Cbus Super, ACC, & Australian Unity discuss the lessons learned and strategies for success. Webinar

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Get Your Content Governance in Order With This 1 Thing

Content Marketing Institute

It’s time to do something about content governance. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. Struggling to balance those big content marketing ideas with those ad-hoc requests?

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Blockchain – governance, regulation and security

Buzz Marketing for Technology

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? “It’s It’s a governance network, but with a small ‘g,’ ” Alex noted. Now, that doesn’t mean that there isn’t an important role for government regulation. Blockchain Cyber Compliance Cybersecurity Governance Regulation

Canadian City Government


A Canadian city created a data-sharing hub for its city systems and governmental departments to achieve a single view of shared information and entities. Success Story

7 risks of not prioritizing social media governance

Sprout Social

Let’s state the obvious: Social media governance is not the sexy side of social. At its core, social media governance equates to one thing: eliminating risk. Here are the top seven risks of not focusing on social media governance for your operation: 1.

CRM for Government Agencies


CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. Why All Local, State, and Federal Agencies Need A Complete CRM.

How Government Healthcare Can Prevent Global Illness


The problems afflicting the health industry are especially prevalent in government systems, which are slowed by political gridlock, budget constraints, and inertia. Case study: How Ireland’s government healthcare quickly prepared for COVID-19. government healthcare system.

How 38% of Government Contracting Firms Grew More than 20% in 2020

Hinge Marketing

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed.

What Is Content Governance and Do You Really Need It?


To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Data for Good: Enabling Data-Driven Altruism with Data Governance


Using data for helping solve social causes comes with many challenges. How can social organizations use the data efficiently? Learn in this article.

Why Traditional Approaches to Content Governance Don’t Work


And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. Blog Content Governance Content Marketing

The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting.

Weak Governance Wastes Intent Data

Aberdeen HCM Essentials

Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies. Intent data is voluminous, it is legion, and it requires major structure and governance. Weak Governance, Low Satisfaction.

Why your marketing governance isn’t working


Most of my clients are large companies, so governance is a crucial issue. Without proper governance, you can try to change your marketing practices across your organization, but it won’t take. Governance in marketing requires two things: Lawmaking. Maybe you should be looking for a model that mimics how governance works in similar situations. If you’re still flailing about with the wrong approach to marketing governance, what are you waiting for?

Unified Integration in Action: How to Enhance Data Flow and Fortify Governance

Aberdeen HCM Essentials

A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. 3 Ways to Improve Your Data and Governance.

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs).

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Ataccama Partners with UST to Transform Enterprise Data Governance


Ataccama is excited to bring on UST as a strategic Value-Added Reseller in North America.

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started


The post The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started appeared first on Biznology. Business Advice Customer Experience Social Media/PR digital governance

Holistic Data Quality and Governance: Ataccama ONE Platform Highlights


Watch a flythrough of key innovations and capabilities in our automated data management & governance platform Ataccama ONE. Keynote

SEO and the Government Contractor [VIDEO]

Hinge Marketing

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Now, why focus on government contractors? The post SEO and the Government Contractor [VIDEO] appeared first on Hinge Marketing.