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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Google looks at over 200 ranking factors when determining where to place your content. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. You must prioritize quality and consistency over quantity.

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Google Algorithm Update: Top Takeaways from May 2022 Core Update

Conductor

A quick refresher on Google core updates. Before we dive into the details, here’s a recap on key things to note with Google’s core updates : Google makes substantial improvements to overall ranking processes several times each year , which are referred to as core updates. Google will use MST Scale to rank images.

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

Google is the most visited website on earth (not a surprise). 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Yahoo is (still!) #11,

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The Plain English Guide to Google's Knowledge Graph

Hubspot

For example, an old client wanted their business to show up in Google's knowledge panel. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Image Source.

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15 Ways to Get Free Backlinks in 2023

seo.co

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Use Wikipedia.