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Google launches AI tool for YouTube ad optimization

Martech

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Get MarTech! Get MarTech!

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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Why YouTube Shorts Need to be in Your Marketing Plan. Your target audience shifted to watching your videos on their smartphones a long time ago. However, for now, everyone is welcome.

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Increase YouTube engagement: 10 ways that actually work

Sprout Social

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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Google Bolsters Advertising On YouTube Shorts via @sejournal, @MattGSouthern

Search Engine Journal

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

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Video accessibility: How to add YouTube subtitles to your videos

Sprout Social

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. Why are YouTube subtitles important.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. We’ll cover: How to post a YouTube video.

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