Why are URLs so important?


After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices.

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Google: URLs Are Case Sensitive via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal.

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Does URL Length Affect SEO? via @sejournal, @MattGSouthern

Search Engine Journal

Does Google prefer shorter URLs over longer URLs? Here's when URL length matters and when it doesn't. The post Does URL Length Affect SEO? That's an SEO myth that won't go away. appeared first on Search Engine Journal. News SEO

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. Google seems to be on a roll with their updates over the past few weeks, especially after their core update to their search algorithm. What Is A Google My Business Short Name? What Is A Short URL In Google My Business?

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Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

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How to Create Search Engine Friendly URLs


Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs.

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Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Google Discusses Grouping URLs for Core Web Vitals Scores via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal.

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Search Engine Journal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.

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How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared first on Search Engine Journal.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener


But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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Things I do to optimize for Google search engine discoverability


In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

How to Bulk Remove Thousand of URLs in Google's Index


Large scale removal of URLs from a website is not easy because of a multitude of factors. However, Google provides a number of free tools that can support the procedure. Less is sometimes more. Low-value pages can harm your business. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

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Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Search Engine Journal

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.

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The Ultimate Tracking URL Builder


At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. The tracking URLs are complicated and vary for each client’s requirements. Every time you make a change to your plan, you have to reformulate and rematch your tracking URLs. Custom Tracking URL Builder.

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How to Claim a Vanity URL for Your Google + Profile


Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. … Read the rest The post How to Claim a Vanity URL for Your Google + Profile appeared first on Fathom.

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Analyzing 2 Million URLs: What We Learned About Core Web Vitals via @sejournal, @Searchmetrics

Search Engine Journal

As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks. The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal.

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5 Link Shorteners to Try Besides Google URL Shortener


To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. url-shorterner”.

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Discover.google.com gone as a referring URL in latest referral traffic trends


But what about Google Discover? Last month we reported that traffic from Google Discover , coming from discover.google.com had taken over the #6 spot from googleapis.com. It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly.

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What Is A Tracking URL and Why It Is Important?


Also referred to as a URL, a link is a gateway to your marketing campaigns. Let’s just say digital marketing would be largely impossible without URLs to click. However, there’s so much more that can be done with your URLs, when it comes to setting up marketing campaigns.

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UTM tracking & URL shortening for social media marketers

Sprout Social

That’s where UTM tracking and URL shortening enter the picture. UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from. When you use UTMs correctly, it adds more specificity to your reporting while keeping everything relatively easy to track in tools like Google Analytics. To get a complete picture of how a UTM-tagged URL looks, let’s say you’re going to share the following link: [link].

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How to Set Up a Custom Google Plus Profile URL?


Like most major social networking sites, Google+ users and business pages can now have custom URLs for their Google+ accounts. There is an eligibility criteria – if you meet those requirements, you can have your own custom URL.

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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets


Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed ) as one of the signals used by its algorithm to rank pages , it's important to have that insight down to the page level. In November 2018, two months after I published this method, Google released version 5 of the PageSpeed Insights API. All you’ll need is a copy of this Google Sheet , a free Google API key , and a list of URLs you want data for — but first, let’s take a quick tour.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Say what? You read it right!

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]


Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals.

The Parts of a URL: A Short & Sweet Guide


If your website is like a house, then your website’s URL is like that house’s address. URLs also help Google understand what your website's pages are about. There are technically five elements of a URL, and they’re discreetly important for optimizing your site’s UX and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. What are the parts of a URL? URL Structure.

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International SEO: Another reason to avoid AMPs


Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. If you try to serve flat HTML content designed for each of the countries where you do business, you will run afoul of Google’s own aggressive anti-duplication filtering algorithm. This article tells the story of how we discovered this apparent conflict in Google’s standards at IBM.

How to Build a Technical SEO Dashboard Using Google Data Studio


Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. Download Impression’s Technical SEO Google Data Studio Dashboard. Thin URLs.

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Canonicalization 101: Everything You Need to Know About Canonical URLs


Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source. After all, we built it as a singular page, not two separate pages, and the difference in the URL is just a matter of how someone arrives at the page.

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3 insights from intelligent content conference


The likely answer is Google was penalizing the company for duplicate content. For Google, duplicate content is not just pages that have identical content. Duplicates can have different designs, serve different brands, and exist in different parts of a URL tree. Google’s own definition of duplicate content suggests that you only need a 60 percent content match between two pages in one domain for Google to consider the two pages “appreciably similar.”

How Google (Actually) Works


Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. What is Google?

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Google Ads: The Definitive Guide (2018 Update)


You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Chapter 1: How a “Bare-Bones Google Ad” Can Get You More Customers.

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Google “mobilegeddon” starts today — are you prepared?


You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye.

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A Quick Guide to Google Ads Copywriting


The Google homepage: nothing but a logo, a search box, and two buttons, in a sea of white. Writing Google ad copy. Here is our quick and dirty guide to help you win in your Google Ads efforts. Google AdWords Ad Copy Character Limits.

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Google Index: How to Check Total Indexed Pages & Get Instantly Indexed by Google Crawlers


If you want your site to be visible in Google searches, it needs to be a part of Google’s search index. You can think of this index as a gigantic library of websites and individual pages that Google keeps to make searches faster. How to Get Indexed by Google.

Google to Stop Supporting Robots.txt Noindex: What That Means for You

Single Grain

Effective September 1, 2019 , Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you've only relied on the robots.txt noindex directive to remove those pages from the SERPs. Why is Google no longer supporting it? Recent Google Updates. Google has been busy doing a lot of updates in 2019. Google SearchLiaison (@searchliaison) June 2, 2019.

Google+ Finally Rolling Out Custom URLs for Pages and Profiles


Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. The change will make Google+ pages a heck of a lot easier to promote.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information.

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How to integrate offline campaigns with your digital marketing strategy


Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. This allows businesses to track various parameters like caller ID, call duration, call start and end times from within the Google Analytics dashboard.

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.