Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year. Search Result URL Information. Keep URL concise. Google Ads (Paid Results). Why Understanding SERPs Is So Important.

SERP 120

SERP Features Top of Funnel Display 120

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

DECEMBER 23, 2019

Now meet Google Search Console, Google’s open-book resource for all your SEO questions. If you’re serious about creating killer content that ranks, Google Search Console isn’t just a “nice-to-have,” it’s an absolute must. But first… What is Google Search Console? Get ranked on Google. Optimize your content.

Google 62

Google Domain Lead Scoring Lead Ranking 62

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Biznology

FEBRUARY 17, 2017

Tip: You can also Google yourself to locate your forgotten profiles. Are all the descriptions, bios and URLs uniform? Google a few of your competitors to give them a quick social audit. Example: Update your LinkedIn header to match your Twitter header. Step 2: Do a branding check. You should be.). How do you compare?

Social Media 144

Social Media Business Media Profiling 144

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Biznology

JULY 28, 2015

Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me. The next day, I go in and collect big nets of blogs that I can later slice and dice using a much more efficient tool: Excel or Google Apps Sheets.

Research 80

Research Process Long Tail Marketing Blogger 80

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February. Not necessarily.

SEO 59

SEO Allocation Webinar Metrics API 59

Brandwatch Marketing

JANUARY 2, 2019

Google+: 111 million users. Twitter: 330 million users. Youtube: 1.5 Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. 78 percent of people who complain to a brand via Twitter expect a response within an hour. Google statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February. Not necessarily.

SEO 52

SEO Allocation Webinar Metrics API 52

Optinmonster

DECEMBER 8, 2023

Fast loading is pivotal for SEO and Google rankings, and it makes SeedProd-built pages very mobile-friendly. Features: Countdown timers Subscriber and contact forms Social media icons Customization tools Exclude certain URLs and user roles Allow search engines to bypass maintenance mode Pricing: Free 9. Want to see how it works?

Best Practices 101

Best Practices Landing Pages Template Work Management 101

seo.co

JUNE 8, 2021

If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Having a site for your domain name increases its value a lot more; Google knows that custom websites with unique content are worth more to users than parking pages. with Google Analytics. Use Social Media.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. The audit should include things like: URL, traffic or followers, activity, purpose of the asset, and any other easily collectable metrics that will help you determine which accounts are worth keeping.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

OCTOBER 22, 2015

Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? Soon, I’ll be launching a podcast, a new YouTube show, and a daily blog on “How to Take Over the World, Together.” For Google circles, put these people on “Notify.”

Ad Building 163

Ad Building Brand Identity Branding Trigger Marketing 163

Convince & Convert

OCTOBER 30, 2014

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Let’s take a look at today’s most popular social media: Twitter is like a loud party where everyone talks at once and where you manage impersonal relationships only.

Social Media 168

Social Media Media Content Social Networks 168

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google. Technical SEO.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Sprout Social

NOVEMBER 26, 2018

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. Claim your business’ name and URLs. Think about it.

Social Media 106

Social Media Social Marketing Media Business 106

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. You can advertise on search engines like Google, Yahoo, and Bing.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends.

Planning 145

Planning Research Tools Sample 145

Moz

SEPTEMBER 21, 2020

The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube.

SEO 85

SEO Top of Funnel SERP Content 85

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. If a senior living community wanted to launch an integrated campaign they would also need to set up appropriate tracking metrics—tracking URLs and phone numbers. Google ads. Building and monitoring tracking URLs will be key to your success.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Marketing Insider Group

AUGUST 26, 2015

Use Google Ad Words tool or Hashtagify.me Make sure not to over-stuff your blog post with keywords, since Google does not like that and it makes for an amateurish blog. Include keywords in your graphics’ descriptions and alt-tags to set up a picture-perfect search for Google. Add keywords in the structure of your URL (i.e.,

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Calendar.

Adsense 80

Adsense RSS Doubleclick Adwords 80

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Sometimes, I will post the Biznology link by hand directly to my personal Twitter , Facebook , Google+ , and LinkedIn as well as Gerris’ Twitter , Facebook Page , LinkedIn Company Page , and Google+ Page.

Facebook 80

Facebook Twitter Social Media Google 80

Scoop.it

JULY 8, 2021

WordPress makes running your website—and your business—quite easy, and blogging certainly pays off : The #1 traffic source for high-income blogs is organic traffic from Google. You can add RSS feeds, Twitter users, Twitter lists, and YouTube channels as your sources. Companies that blog produce 67% more leads per month.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Run Screaming Frog SEO Spider.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. Online Display.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Brightedge

JULY 22, 2022

The W3C table of contents is 209 pages alone and we still must account for Google and user experience standards. we still have to account for Google standards and user experience standards. The focus for discoverability used to be almost solely centered on getting URLs indexed.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

LeadSquared

NOVEMBER 27, 2013

To be, or not to be on Google Plus, that is no longer the question. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It is way past the time to ‘Wait and See’ how Google Plus works.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. SEO: Brian Dean’s YouTube strategy.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101