Trending Sources

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. Google Review Count: 302.

SEO 107

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. And so does Google.

What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That issue is solved with the launch of Google+.

Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

SEO 112

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? Additionally, Google displays a thumbnail for video results.

Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Announcement Two: Google Is Shutting Off Organic Search Keyword Data.

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. In the past, too, Google was a little desperate. Google really needed to allow a very nascent industry to mature. Google Search is people! Google SEO is the new Google AdWords.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. 1) How Hashtags Work on Twitter.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

The 15 Best Special-Purpose SEO Tools

Webbiquity

1) Google Search Console. Google Review Count: 600. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Google Review Count: 290.

Tools 118

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Twitter’s simplicity and accessibility are it strongest features.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus.

RSS 74

If you post it will they come?

Biznology

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Google’s getting really good at finding ground zero on it’s own but anything I can do to make it easier I feel is worth it.

7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics SEO

Everything You Should Know to Prepare For Google+ in 2014

Fathom

Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently.

How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Explore what’s hot and recommended on Google+. And, of course, use Twitter itself. Twitter

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. Twitter. Twitter has a number of unique marketing opportunities. Here’s the basic Twitter advertising primer: Promoted Accounts.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts.

Google 102

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Register a domain name for every event on your calendar

Biznology

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan

My online influencer research and engagement process

Biznology

Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. The Google answer box feature is a welcomed addition to the SEO community as well. ” in Google.

The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar.

Plan 50

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Then type in the URL of your base (Control) landing page. First, I enter a goal URL that represents a conversion.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Then type in the URL of your base (Control) landing page. First, I enter a goal URL that represents a conversion.

8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]

Hubspot

This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?