Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. You Can Amp Up Your SEO By Creating Video Content Have you ever noticed that Google often features YouTube videos at the top of Page 1? Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Generate a creative Twitter thread about [topic]. What are the best website analytics tools B2B businesses can use?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Marketing Insider Group

JANUARY 10, 2017

Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience.

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. And finally, I have listed out the content marketing tools I use for sharing content. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

JULY 28, 2015

You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Your LinkedIn and Twitter profiles are your new calling cards. Your tweets and LinkedIn posts are your new networking and brand-building tools.

Resources 100

Resources Personalization Brand Identity Branding 100

Marketing Insider Group

OCTOBER 21, 2019

Traditional keyword research using Google’s Keyword Planner , or other free or paid keyword research tools, is always a good place to start. Twitter is excellent for live tweeting and for audience engagement. Then you can provide value and market your event at the same time. There are a few ways you can go about this.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Marketing Insider Group

AUGUST 26, 2015

Use Google Ad Words tool or Hashtagify.me Make sure not to over-stuff your blog post with keywords, since Google does not like that and it makes for an amateurish blog. Include keywords in your graphics’ descriptions and alt-tags to set up a picture-perfect search for Google. 10 Keyword Considerations For Better Blogging.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Marketing Insider Group

JULY 30, 2014

Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing Planning Marketing Analytics Tools Work Management 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 5, 2015

Daily, big brands and small businesses navigate the gauntlet of tools, content creation, resourcing, and budget management silos. Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Personal branding means you are not wasting your time because you are on Facebook, Twitter or Linkedin during company time. Check your social inbox: Twitter mentions, Linkedin, RSS feeds. Social Media'

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. Integration with the other marketing tools they are using? . Chat with Michael on Twitter @ MichaelLitt or LinkedIn to learn more. Absolutely! The perceived big budgets?

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

Marketing Insider Group

JANUARY 28, 2017

We all have access to the same tools and tips-and-tricks. or @jayacunzo on Twitter and Snapchat. # # #. Listen here or through the channel links below: Channel Links: iTunes , SoundCloud , Stitcher , Google Play. You can’t “best practice” your way to extraordinary. Trust your intuition. Let’s go. # # #.

Youtube 100

Youtube Trust Marketing Differentiation Training 100

Marketing Insider Group

JULY 23, 2014

40 Tools in 20 Minutes: Hacking your Marketing Career from Eric Leist (PS – I’m a big fan of growth hacker marketing.). Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates.

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Marketing Insider Group

AUGUST 30, 2019

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

JULY 16, 2013

Top 50 B2B Marketing Influencers on Twitter. Who are the top Twitter influencers on B2B Marketing? Check it out and also the B2B Marketing Influencers Twitter list as well. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 17, 2013

I’m not looking to debate the merits of Klout, but to simply explain the tool that it is. We are moving from a marketing need to understand, train and enable social media tools. Klout is a tool that seeks to measure your influence in the online world. But happy to hear your arguments in the comments?). Do you hate Klout?

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Marketing Insider Group

JULY 14, 2011

Like most people I started out using social tools for very distinct purposes. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. My Twitter followers are becoming LinkedIn connection and Facebook friends. Facebook was for friends. Work is Personal.

Social Media 100

Social Media Profiling Personalization Media 100

Marketing Insider Group

FEBRUARY 19, 2013

You can follow Steve on Facebook , Twitter and LinkedIn. I am fascinated with the rapid escalation of “big data” and the tools available to analyze it. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 17, 2013

The explosion of new tools. Google’s “Zero Moment Of Truth research showed that the number of sources we look for in making a purchase has doubled (2011 vs. 2010). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Marketing Insider Group

SEPTEMBER 29, 2014

The top tools used by digital marketers included. Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Web analytics. Email marketing platforms. Site search technology. What do you think?

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Marketing Insider Group

JULY 27, 2011

Search Marketing Pros: I continue to believe that SEO is the most important tool in any marketers arsenal. It is important for understanding how to rank for search terms in Google but it also reflects a desire to understand how your customers are finding you and what information they need. They read blogs and test the new tools.

Social Marketing 100

Social Marketing Work Management Marketing Management Urgency Marketing 100

Marketing Insider Group

AUGUST 25, 2015

And, blogging is one key tool to help your personal strategy. TIP: Create a Twitter list of thought leaders or trade publications to quickly follow real-time trends. Or, reach out to me on LinkedIn , Twitter or Google+. This same advice and set of results applies to today’s sales organizations and your own efforts.

Statistics 100

Statistics Differentiation Trade Show B2B Sales 100

Marketing Insider Group

NOVEMBER 29, 2011

Google your name and see how you do. I would start with LinkedIn, Facebook and Twitter and complete your profiles to 100% of their potential. And you can add other social tools as you go. Here are my profiles on Twitter , LinkedIn , Facebook. . There are tools in each platform to help you. Image Credit.

Social Media 100

Social Media Media Lead Ranking Lead Scoring 100

Marketing Insider Group

MARCH 10, 2011

You may have heard that Google recently changed its search engine algorithm. The change seeks to downplay those websites that used so-called “black hat&# techniques such as “content scraping&# or “keyword stuffing&# to game the Google system. Google Announces Search Engine Algorithm Change.

Cost Per Click 100

Cost Per Click Paid Search Agency Ideal Customer Profiles Keywords 100

Marketing Insider Group

FEBRUARY 5, 2013

But now, I could not be more excited to bring you this interview with my Twitter idol, content rock-goddess and a truly wonderful person, Ann Handley (@ MarketingProfs ). Like Instagram, it’s easy to make art with it — it puts the tools of wizards into the hands of us Muggles. Tell us: who is Ann Handley ? Photo Source.

Planning 100

Planning Brand Identity Branding Content 100

Marketing Insider Group

FEBRUARY 24, 2014

Be curious: use every tool you have to listen to customer wants, needs, trends. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Start contributing to your customers conversations in some way. Start helping them. Strategy'

Advertising Agencies 100

Advertising Agencies Marketing & Strategy B2B Sales Paid Search Agency 100

Marketing Insider Group

DECEMBER 13, 2012

Second, we need the foresight to look at new technologies and tools to access it. Think Google Trends on steroids. Now you need a tool to bring them together, normalize them across dimensions and display the insights you need to run your business. It all starts with the keywords. You need to know which terms were most used?

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 4, 2012 10:33 am via Twitter for BlackBerry® Reply Retweet Favorite. “Most powerful marketing tool we have” #Mpb2b. 67 percent of B2B customers are people, lol (the rest are fake Twitter followers) via @ samfiorella #mpb2b. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Marketing Insider Group

MAY 13, 2014

Tools are not perfect, requiring strong leadership from CMOs. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Technology is driving significant changes in the marketing function.

Lead Ranking 100

Lead Ranking Marketing & Strategy Paid Search Agency CMO 100

Marketing Insider Group

JUNE 6, 2013

Take the Google Keyword tool out for a spin. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What Keywords Are Important? The answer to the question needs to be driven through lots of analytical research.

Marketing & Strategy 100

Marketing & Strategy B2B Thought Leadership Content Thought Leadership 100

Marketing Insider Group

MAY 9, 2013

There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Let me know what you think in the comments below. Photo Source.

Business 100

Business Enterprise Management Marketing Management Transparency 100

Marketing Insider Group

SEPTEMBER 5, 2013

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Additionally, there are some great tools out there. Then go out and find the tools that support your business objectives. Why does SAP use Content Marketing?

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

Marketing Insider Group

JANUARY 14, 2015

Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Rules 100

Rules Ethics Custom Publishing Work Management 100

Marketing Insider Group

MARCH 28, 2024

Use a tool, such as Yotpo, to add reviews and testimonials to your online store. Select a tool to easily and quickly add exit-intent pop-ups to your website. An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Marketing Insider Group

FEBRUARY 26, 2014

52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. ~ How big data is driving innovation from BusinessWeek. Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100