[Google, Tools] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    Twitter serves witty media figures. Using Newswhip , a new social media monitoring platform, I was able to analyze the top-performing links since September 1 across four major social networks: Facebook, Twitter, LinkedIn, and Pinterest. Is Twitter a media echo chamber? Twitter: Is it really a media echo chamber? Secretly, though, they’re the biggest thing on Twitter right now. Of the top eight links with the most shares on Twitter, five are about BTS.
    [Google, Tools] Three Steps to Identify Trending Content
    Is it Twitter ? There are several free social media monitoring tools online that you can use to find ideas for content such as Google Trends, RiteTag, and TweetDeck. At Talkwalker, we use our very own Free Social Search tool to identify trending topics that have the potential of becoming the next big thing for our target audience.
    [Google, Tools] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. And, for his part, Michael Lan, digital marketing consultant at edtech language learning company Glossika, said keyword research tool Keyword Tool allows users to do keyword research for a number of these non-traditional search platforms like YouTube, Amazon, eBay and even the App Store. Like Amazon, Pinterest also leans more toward shopping than Google.
    [Google, Tools] Blog2Social makes bloggers a marketing one-man band
    To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.
  • PUREB2B  |  SUNDAY, SEPTEMBER 24, 2017
    [Google, Tools] B2B Marketing Trends and What They Really Mean
    ABM doesn’t care about the thousands of followers you gained on Twitter. Of course, these tools can also be used to enhance existing marketing campaigns. Marketing automation tools help you reach your prospects and personalize communications. Audit the tools you currently use across your marketing categories. Operations cover the tools and data for managing the “back-office” of marketing. 2017 is flying by.
    [Google, Tools] You're Pregnant! Just Kidding. Here's the News You Missed This Week.
    Among the panic, Twitter had quite a bit of fun with the error: Oh. Following last week's ProPublica revelation that Facebook was allowing advertisers to use anti-Semitic targeting criteria for promoted content, it was quickly discovered that Google and Twitter had similarly flawed advertising technology. Meanwhile, Twitter is also due to appear at a Senate Intelligence Committee briefing nxt week to further examine its own possible role in influencing the most recent U.S.
    [Google, Tools] Influencer Marketing: Where are Your Target Audience Being Influenced?
    While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is. Are the followers of a gamer really going to engage with a post on a B2B marketing automation tool, just because it’s a gamer posting it?
    [Google, Tools] The Internet Had a Busy Week. Here's What You Missed.
    Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Google's parent company. This February, Google's self-driving division -- now called Waymo -- filed a formal complaint claiming that Levandowski had stolen 14,000 files containing confidential intellectual property from Alphabet, prior to his departure. And Then, There's Google.
    [Google, Tools] Yesterday's Apple Event Was as Bananas as We Expected
    One other pivotal Apple TV announcement was that it will now come with live sports, which might signal to some a further decline in the need for cable television -- keep in mind, live sports coverage has been available digitally/via live stream for a while now through Twitter and other platforms. When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different.
    [Google, Tools] How Does Social Selling Tie Into B2B Marketing?
    There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier. Whether you’re using a specific tool or not, studies have shown that because social selling leverages the power of networks, most B2B buyers have more trust in those they’ve met through mutual connections.
    [Google, Tools] How to Know When to Ignore a Best Practice in Content Marketing Strategy
    Learn more about our keyword mining tool here. Of course, now we’ve seen research that finds that longer articles apparently rank better in Google because they look like they’re more thorough to Google. Facebook, Twitter, whatever. Let me give you an example: Many years ago I recommended to just feed Twitter posts to Facebook. On Twitter, as strange as it sounds you can actually post up to every 15 minutes. Oh, those best practices.
    [Google, Tools] Best Practices for Technology Marketing
    A critical component in your mix, marketing automation tools allow you to: Increase efficiency by accomplishing more tasks in less time. To succeed with marketing automation, make sure you recognize this tool is in its early stage of adoption. One of the most powerful tools for engaging your prospects, social media helps you share your message, culture, and products with online users. What do technology companies care about when it comes to marketing?
    [Google, Tools] 15 Free Resources to Discover & Learn Google Analytics (from Google)
    Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.
    [Google, Tools] Three Things Twitter Needs to Thrive
    Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.
  • HUBSPOT  |  MONDAY, AUGUST 28, 2017
    [Google, Tools] 12 Free Social Media and Brand Monitoring Tools We Love (and Why)
    So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. Nearly all of these tools are free, but some offer paid versions with more features and capabilities. 12 Free Social Media and Brand Monitoring Tools to Try. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. 10) Google Alerts. 11) Native Analytics Tools.
    [Google, Tools] SEMRush gives webmasters all the best tools via one desktop
    Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. That was, until Olga reached out to me to give me full access to the entire suite of tools that make up the newest iteration of SEMRush. The post SEMRush gives webmasters all the best tools via one desktop appeared first on Biznology.
    [Google, Tools] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. One simple suggestion is to explore Google Search Console’s Search Analytics report for variations of primary keyword phrases that may drive additional organic search engine traffic through new content generation.
    [Google, Tools] Five Brand Building Tips for B2B Businesses
    Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. Here are some ways you can consistently build your brand messaging: Use the same logo, company name, and tagline across your website, blogs, apps and all your social media profiles on Facebook, Twitter, LinkedIn, and other platforms.
    [Google, Tools] Customer Success Story: How Malwarebytes Created Award-Winning Content
    Social media engagement was high as well, with more than 12,000 people organically reached through Facebook and Twitter combined, and about 350 shares, retweets, comments, and likes. Files plastered all over your desktop, being shared through email, Slack, Dropbox and Google Drive, versions numbering in the hundreds and no indication of which one is the most up to date– sound familiar? Our internal tools aren’t as well set up for that.
    [Google, Tools] How to Automate Your Client KPI Reporting Process: The 11 Step Guide
    Fortunately, there are now a number of automated reporting tools in the market. Step 1) Identify your clients' most important marketing tools. For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. But you should be able to find one that covers about 80% of their tools. Step 2) Choose a client reporting tool that integrates deeply with your key services.
    [Google, Tools] How a Content Refresh Can Help You Avoid the Web’s Black Hole
    Here at KoMarketing, one of our favorite tools for completing this exercise is SEMrush. Note* Google Search Console is also a valuable tool to use here. Using Google Incognito, or another similar private browser (to eliminate custom results from the equation), run a search for the term you hope to rank for. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
    [Google, Tools] How to flesh out your B2B buyer personas
    The fact is, Google conducted a study in 2015 that said that half of all B2B researchers are millennials , and most often they are NOT executives or C-level employees. Google Analytics, for instance, will provide you with a goldmine of demographic information. For instance, you can see what people’s interests are by viewing Google analytics, but social media insights will let you know a company’s likes, dislikes, the language they use, and so on.
    [Google, Tools] Make your tweets beautiful with the help of the Twitter Cards Validator Tool
    Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too.
    [Google, Tools] Six Keys to Make It With Influencer Marketing
    Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. ” According to Google Trends , search interest in the term really began to take off in early 2016. Yet like a hammer (or more extremely, a chainsaw) influencer marketing is a tool that can cause more damage than benefit if not used wisely. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Google, Tools] The Future of Social Media Is Here: These Are the Trends You Need to Know
    Adapt to new tactics that take advantage of new tools. It’s only rivals may be Apple and Google. Once you do figure out how you can use the tools Facebook offers to connect with them. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. That probably includes Facebook, Twitter, and Linkedin, but it’s now expanded to new networks like SnapChat, Reddit, YouTube, WhatsApp, and more. It’s time to grasp these new concepts, tools, and tactics.
    [Google, Tools] 7 Reasons Every Firm Needs Thought Leaders
    Today, Google and platforms like LinkedIn, Twitter, Facebook and blogs provide a wealth of ways to find and vet firms. Google loves in-depth expert content and often rewards it with high search rankings. Thought leadership cuts a door through that ceiling — and provides a powerful tool to retain your best people. We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Google, Tools] AI in Marketing: 10 Early Use Cases
    From content curation, to SEO, to email marketing, different tools are already being used by brands -- not only to make human marketers' lives easier, but to make them better at their jobs. But tools like Wordsmith and Quill are already being used by the likes of The Associated Press and Forbes to create clickable news content. Two big AI advances have changed online searches -- and search engine optimization: voice search, and Google's RankBrain.
    [Google, Tools] Will 360 Video Marketing Finally Take Off in 2017?
    Twitter is on a similar path , offering live, 360-degree videos from select partners. Google partnered with Columbia Sportswear to compare the performance of a traditional video ad to a 360-degree video ad. The format puts a new, unique tool at marketers’ disposal. But that tool is only meaningful when used strategically. Video just keeps getting better. Endlessly looping gifs delight and entertain.
    [Google, Tools] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    Having a website that is not functioning well or is suffering from performance issues could very well get you penalized by Google, resulting in the loss of brand credibility, revenue and the trust of your valuable and loyal customers. Plus, it also offers you tools that can help you speed up your maintenance routine. You may also follow him on Twitter | Facebook | G+. Guest post by Sudhir Bhushan.
    [Google, Tools] Top Tips For Successful Community Building on Twitter
    Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Embrace Twitter Lists. Twitter lists is a powerful, yet underutilized feature.
    [Google, Tools] A 5-Point Checklist for Writing SEO Content
    From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. In the above example, I’ve searched Google for “digital content marketing.” So, as someone looking to rank for this term, it makes sense to create a piece of content that’s in line with what Google is displaying to users.
    [Google, Tools] Is Organic Social Reach Dead?
    That's what happened when companies just relied on Twitter and Facebook only to discover that many followers were no longer going on these sites and were now sticking to Snapchat and Instagram. Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs.
    [Google, Tools] Email Newsletters Are Experiencing a Renaissance
    Given the myriad digital communication tools we have at our disposal, it’s ironic that an old standby like email still packs a powerful punch. “After blogs, Twitter, Medium, and Facebook, the inbox has become the new site of readerly seriousness: How weird is that?” Content is shared two times a week via an email newsletter and repackaged for Medium, Facebook, Instagram, and Twitter. Forget VR goggles and chatbots.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Google, Tools] 6 Digital Storytelling Lessons from Pottermore
    Pottermore uses quizzes, but you can also use less direct means to learn more about your readers, such as through Google Analytics’ suite of tools. To further foster this sense of community, Pottermore is also launching a new book club that will encourage discussion among users through a Twitter chat.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Google, Tools] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. Unlike reddit or Wikipedia, Google isn’t micromanaged. Google isn’t content in, search out.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Google, Tools] Your Customers Called. They Want You to Know These 6 Things
    In May, BrightLocal released research that found that if a company in the Google Local Pack can improve its rating from 3 stars to 5, they’ll get 25% more clicks. Dave saw his guitar thrown about and badly broken by staff who seemed to think it was as much a volleyball as someone’s primary earning tool. But it bears repeating: According to research from Twitter , 71% of Twitter users expect a brand to respond within an hour of when the customer contacts them on social media.
    [Google, Tools] How to Create an Infographic From Start to Finish in 5 Steps
    Tools like Google Analytics , Google Search Console , and BuzzSumo are some of our favorites. Of course, if you’re tight on both time and budget, you could look to create your own infographic with help from a free online infographic tool. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Google, Tools] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Developing content and resources (calculators, assessment tools, videos, case studies, and whitepapers) that are solely for each group. Here’s an example: Last night I was researching survey tools for an upcoming project. Survey tool #1’s site had a help section. And I could use Google Analytics ― a free, widely-used tool ― to do the job.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Google, Tools] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Turn an ugly, Excel-based ROI calculator into an on-brand, user friendly tool. Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. Use a tool like BuzzSumo to find popular keywords and topics to base the poll off of. . Bracket for comparing solutions/tools within the industry. Think Google maps but with your own design and branding. Interactive content has endless possibilities.
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Google, Tools] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    You can use tools such as BuzzSumo to analyze the most popular posts on LinkedIn, ranked by social shares. This length of time should provide Google with an opportunity to index the original piece of content first. Start engaging with the editors on Twitter, so they get to know your name. We’ve all heard the story.
    [Google, Tools] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are also third party tools that you can use to find influences in your industry.
    [Google, Tools] How To Get Started With Quora Ads
    So you resort to good old Google to help you. When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. How many times have you had a question but no one to answer it? We’ve all been there, done that.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Google, Tools] SEO Strategy: Your Approach to SEO is Broken
    Fun fact: Google changes its search algorithm upwards of 500 times a year. If you really want to have some fun, check out the Google Algorithm Change History Tracker provided by SEO Moz. From the launch of the Google Toolbar thru Panda and Penguin updates to Mobilegeddon and Interstitial Penalties, this timeline shows just how much the search experience has changed over the last 18 years. It’s Search Engine Optimization, Not Google Optimization.
    [Google, Tools] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. A video budget doesn’t have to be huge; modestly priced, simple yet powerful video creation and editing tools can help create videos affordably. The content is what matters most to prospective customers (and to Google’s algorithm). A good video can go viral quickly when shared across Facebook, YouTube, Twitter and other platforms.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Google, Tools] Five social media courses make one social media strategy meal
    A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. While it can be associated with your brand name and the name of your products, it’s generally focused on discoverability on Google in association with what you do and what you make. Same thing with Google and the rest of the online world. Explore what powerful tools are out there.
    [Google, Tools] 8 Core Benefits of B2B Content Marketing
    Additions to search results pages, like the Google Answer Box , allow smaller or lesser known organizations to topple the industry juggernauts around a target phrase. Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc. There are good reasons behind why content marketing has become such a highly-utilized marketing tool by B2B organizations, and these are just a few.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Google, Tools] The 28 Best Miscellaneous Online Tools for Marketers
    Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. The tools and apps reviewed here previously have fallen into fairly well-defined categories (e.g., the best rank-tracking tools ) within a defined area on the website visibility and engagement model for marketing technology. Google Review Count: 245.
    [Google, Tools] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    That means each one of them followed a different path, trying and discarding a host of tools and techniques along the way. Then it lays out in detail the tactics, tools and skills you will need to attain your goal, including the daily content calendar you will follow. In fact, most of the skills and tools described in this roadmap are components of content marketing — but as they apply to building your personal brand. The 7 Critical Tools for Personal Branding.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Google, Tools] Optimize Your Content for Inbound Marketing: Part 2
    “The best place to hide a dead body is Page 2 of Google’s search results.”. Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm. In large part, getting found by Google is about tactics. Google has effectively put content purveyors on notice that blatant, non-value dreck is no longer acceptable.
    [Google, Tools] The 12 Best Special-Purpose Business Software Tools
    Most of the posts so far in this series on the best online business tools have addressed marketing functions. A few have focused on areas outside of marketing (such as the best human resources, payroll, and employee scheduling tools , and the best accounting and finance tools LINK) or on areas with crossover between marketing and other functional areas (e.g., Google Review Count: 197. Google Review Count: 179. 3) Google Docs. Google Review Count: 166.
    [Google, Tools] How to bootstrap your influencer marketing program
    For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer. What tools do you use to identify influencers? If your influencers are not on Twitter, you should use a different method or tool.
    [Google, Tools] Why purpose matters to marketing: growth, revenue, and profit
    When many marketers were talking about how to rank #1 in Google, I was talking a lot about the benefit of community and of businesses building a community to help their companies. Mack : You and I talk about this a lot with technology, and how everybody thinks that technology is a magic pill; they believe that there must be a tool or piece of technology or software that is going to help them build their customer base faster. Tools and technology can’t help you do that.
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Google, Tools] Snapchat in B2B marketing: is it possible?
    The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. In B2C, many companies have already taken the plunge and made Snapchat a powerful marketing tool! Use emojis, the text tool (to write via drawing mode). Snapchat was born in September 2011, in California. It was started by two Stanford University students.
    [Google, Tools] The Eight Best Online Tools for Sales Professionals
    The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. Google Review Count: 233. An email automation tool specifically for sales professionals. Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. Google Review Count: 131. Google Review Count: 71.
    [Google, Tools] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    Buyers have more power —more tools, more information, more at stake, and more control over the sales process than at any time in history. Start with your LinkedIn profile and then your Twitter profile (if you’re on Twitter). Use Google Alerts and social monitoring tools to notify you of mentions of your customers or issues pertinent to them. Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive.
    [Google, Tools] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Google Review Count: 175.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Google, Tools] 58 Best Marketing Tools to Build Your Strategy in 2017
    In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later. Other video tools: Vidyard.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Google, Tools] 5 Ways to Use Earned Media to Increase SEO
    A simple way to accomplish this is by using a search engine such as Buzz Sumo’s influencer search tool. Use this tool to search the content of major competitors’ sites and discover who is sharing their content. Create a Twitter list to strategically target influencers. For example, if they publish on Twitter, they may also share content on LinkedIn. Take, for example, YouTube, which is the second-largest search engine in the world, behind only Google.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Google, Tools] 9 Link Building Email Outreach Templates That Actually Work
    I just followed you on Twitter, and I saw you've been tweeting about Facebook's F8 conference. In fact, we featured your recent data about the impact of tools on productivity in our report on the growth of productivity as a business -- I've attached the PDF below, and we've also shared it on Twitter. Here at SearchWorld, we predict that AMP and machine-learning will take center stage in Google's quest to make search easier and more intuitive for the searcher.
    [Google, Tools] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.
    [Google, Tools] The 10 Best Customer Service and Customer Engagement Platforms
    Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Customer Service Management Tools. Google Review Count: 344. Google Review Count: 168. Google Review Count: 145.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Tools] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. Again, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo. 3) Twitter.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Google, Tools] The Benefits of Retargeting for B2B
    Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. It’s a lot like email nurturing , but now you as a marketer have the tools and resources to be able to extend the message outside of the inbox and really make sure your message is being seen wherever your audience may be online. At Act-On we retarget on Facebook and Twitter. An Interview with Act-On Software Marketers.
    [Google, Tools] The 16 Best Sites for Free Stock Photos and Videos
    No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search. Google Review Count: 255. Google Review Count: 233. Google Review Count: 223. Google Review Count: 215. Google Review Count: 199.
    [Google, Tools] SharpSpring Onboarding Part 4: Tracking Your Performance
    Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Organic campaigns already made for you: Google search, Bing, word of mouth, direct traffic, etc. Want to see all of these tools in action? If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.
    [Google, Tools] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development. That said, when considering how to build a mobile friendly site experience, responsive website design is Google’s recommended way to tackle this.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Tools] 24 Growth Hacks to Try Today
    If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. Since Twitter has a 140-character limit, these short snippets are prime for shareability. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Google, Tools] What Marketing Communications Should You Personalize?
    Social media is now a standard tool for any successful marketing strategy. Twitter also offers a similar feature called Tailored Audiences. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) One way is to take advantage of Google’s Customer Match. Remarketing is available on Google and can also be applied to Facebook using Custom Audiences. Every customer is different.
    [Google, Tools] How Reporting Can Improve B2B Blog Performance
    At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. While there are a number of tools available to help do this, I tend to use BuzzSumo on a monthly basis. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Google, Tools] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. It's time-consuming and requires multiple tools. But Canva combines all these editing and publishing tools -- plus a comprehensive image library -- in one online design platform.
    [Google, Tools] The 15 Best Screencasting and Online Presentation Tools
    Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations. Today’s tools are both easier to work with and much more powerful, with most offering features like the ability to add titles, custom cursors, text, visual elements, animations, and music.
    [Google, Tools] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We know our efforts pay multiple dividends across channels but lack a single tool that puts everything together in one holistic view. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Google, Tools] 12 Marketo Summit 2017 Sessions You Should Attend
    Add to Calendar: iCalendar • Google Calendar • Outlook. Best practices for getting started -- the resources, tools, and team required to execute. Add to Calendar: iCalendar • Google Calendar • Outlook. 7) Data-Driven Growth Marketing: Twitter’s Secrets to Success. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar : iCalendar • Google Calendar • Outlook.
    [Google, Tools] The Nine Best Reputation Management, RSS, and Social Search Tools
    Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. Reputation Management Tools. Google Review Count: 312.
    [Google, Tools] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Tools] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Tools] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. ” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. Google Review Count: 242. Google Review Count: 209. Google Review Count: 191.
    [Google, Tools] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Our Tools — Martech Stack. Hootsuite , a social media scheduling tool. Google Analytics , a tracking and analytics solution. To support advertising and lead-nurturing management, we integrated predictive analytics and multi-channel attribution tools (Infer and Bizible) with a content management system (DNN Evoq) and CRM systems (Salesforce and Marketo).
    [Google, Tools] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. How to recover from Google Penguin and Google Panda. Google is a lying liar that lies. The best automagical Twitter following tools for your business. Top online marketers on Twitter. ManageFlitter is my favorite follow/unfollow Twitter tool.
    [Google, Tools] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Google, Tools] The 15 Best Audio and Video Editing Tools
    And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent. Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these tools will help you create professional-grade output without busting your budget. Video Creation and Editing Tools. Google Review Count: 341. Google Review Count: 248.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Google, Tools] 22 Writing GIFs All Content Marketers Will Understand
    I’ve also included helpful tips and tools for writing success if you do hit those tough moments. You can even gauge which headline would be most successful with a Simple poll on Slack or a tool like Title Tester. These tools allow you to test title options against your target demographic and quickly make a decision for your blog post. Luckily, there are several free editing tools available so writers can catch more mistakes.
    [Google, Tools] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This system “add on” was quickly put together using Jenkins, Google Apps Script, and Python, and integrated several vendor systems with a microservices approach. TOPIDIS had become not only a tool for tactical planning but also for campaign performance tracking. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide.
    [Google, Tools] 5 Website Best Practices that Produce More Leads and Faster Growth
    It requires a wide range of skills, such as researching keyword phrases, writing, and building your pages to meet the increasingly high standards of Google’s search algorithm, among many others. Google sees high-quality links back to your site as “votes” for your content. There are many analytics tools out there — enough to make your head swim. Google Analytics is a free package with more than enough power for most firms out there.
    [Google, Tools] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Twitter.
    [Google, Tools] The 23 Best Free Google Chrome Extensions for Digital Marketers
    To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Even better—except where otherwise noted, all the tools below are free, or at least offer free versions. Google Review Count: 332. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Google Review Count: 319.
    [Google, Tools] The 17 Best Social Media Management Tools
    Instagram has more users than Twitter. Fortunately, social media management tools are increasing in number and sophistication as well. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Based on more than 1,000 user ratings, his top five tools are, in order: Agorapulse.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Google, Tools] 5 Ways to Use Your Blog to Test New Ideas
    Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy. Instead of pageviews, I recommend looking at unique visitors (called “Users” in Google Analytics) which tell you how many distinct people have visited your page. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on?
    [Google, Tools] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. Additionally, Google displays a thumbnail for video results.
    [Google, Tools] The 15 Best Content Distribution and Amplification Tools
    These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Google Review Count: 391. Google Review Count: 228. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Google Review Count: 141. Content Distribution Tools. Google Review Count: 377. RazorSocial (Tools).
    [Google, Tools] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Let’s take a simple ROI example: Your total marketing budget for the webinar is $5,000, including staff expenses, webinar tool subscription, promotion (banner ads, lists, marketing material, etc.). If your customers typically stay with you for an average of 24 months, and you sell an online tool that costs $199/month, your Customer Lifetime Value (LTV) is $4,776. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads.
    [Google, Tools] 5 steps to wrangling your most important social media channels
    From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. Analytics — Google Analytics (free). 39/month for CoSchedule ReQueue Tool (at a 50% discount because I wrote a user review.).
    [Google, Tools] What Does a Content Marketer Do? Answered by a Content Marketer
    Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
    [Google, Tools] The Six Best Accounting and Finance Tools for Small Business
    Today’s SaaS-based accounting and finance tools are affordable, easy to use, and impressively sophisticated. The half-dozen tools here enable small to midsized businesses to efficiently manage invoicing, purchase orders, expenses, payroll, reporting, taxes, and more. Google Review Count: 203. Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Google Review Count: 170.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google, Tools] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. .
    [Google, Tools] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Follow him on Twitter @alexwberg.
    [Google, Tools] Good Bots vs. Bad Bots: How to Tell the Difference
    With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Google, for example, has its very own Googlebot , which uses the constantly-evolving Google algorithm to determine which sites to crawl. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of.
    [Google, Tools] Marketing’s Artificial Intelligence Revolution Is Here
    Google’s AlphaGo program defeated the world champion in the complex game of Go , a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze. ” To visualize this, think of testing colors and fonts on a lead form, the centerpiece of many marketing tool kits.
    [Google, Tools] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. Nick Pandolfi of Google will then close the track with a presentation on The Future of Conversational UI.
    [Google, Tools] The 17 Best Photo Editing Tools
    Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more. Google Review Count: 423. Unique aspects, such as glittery text and object animations and distortion tools work well. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330.
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