[Google, Tools] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are also third party tools that you can use to find influences in your industry.
    [Google, Tools] How To Get Started With Quora Ads
    So you resort to good old Google to help you. When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Another benefit is that Quora is an excellent SEO tool —you can explore what people are searching for. How many times have you had a question but no one to answer it? We’ve all been there, done that.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Google, Tools] SEO Strategy: Your Approach to SEO is Broken
    Fun fact: Google changes its search algorithm upwards of 500 times a year. If you really want to have some fun, check out the Google Algorithm Change History Tracker provided by SEO Moz. From the launch of the Google Toolbar thru Panda and Penguin updates to Mobilegeddon and Interstitial Penalties, this timeline shows just how much the search experience has changed over the last 18 years. It’s Search Engine Optimization, Not Google Optimization.
    [Google, Tools] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. A video budget doesn’t have to be huge; modestly priced, simple yet powerful video creation and editing tools can help create videos affordably. The content is what matters most to prospective customers (and to Google’s algorithm). A good video can go viral quickly when shared across Facebook, YouTube, Twitter and other platforms.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Google, Tools] Five social media courses make one social media strategy meal
    A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. While it can be associated with your brand name and the name of your products, it’s generally focused on discoverability on Google in association with what you do and what you make. Same thing with Google and the rest of the online world. Explore what powerful tools are out there.
    [Google, Tools] 8 Core Benefits of B2B Content Marketing
    Additions to search results pages, like the Google Answer Box , allow smaller or lesser known organizations to topple the industry juggernauts around a target phrase. Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc. There are good reasons behind why content marketing has become such a highly-utilized marketing tool by B2B organizations, and these are just a few.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Google, Tools] The 28 Best Miscellaneous Online Tools for Marketers
    Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. The tools and apps reviewed here previously have fallen into fairly well-defined categories (e.g., the best rank-tracking tools ) within a defined area on the website visibility and engagement model for marketing technology. Google Review Count: 245.
    [Google, Tools] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    That means each one of them followed a different path, trying and discarding a host of tools and techniques along the way. Then it lays out in detail the tactics, tools and skills you will need to attain your goal, including the daily content calendar you will follow. In fact, most of the skills and tools described in this roadmap are components of content marketing — but as they apply to building your personal brand. The 7 Critical Tools for Personal Branding.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Google, Tools] Optimize Your Content for Inbound Marketing: Part 2
    “The best place to hide a dead body is Page 2 of Google’s search results.”. Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm. In large part, getting found by Google is about tactics. Google has effectively put content purveyors on notice that blatant, non-value dreck is no longer acceptable.
    [Google, Tools] The 12 Best Special-Purpose Business Software Tools
    Most of the posts so far in this series on the best online business tools have addressed marketing functions. A few have focused on areas outside of marketing (such as the best human resources, payroll, and employee scheduling tools , and the best accounting and finance tools LINK) or on areas with crossover between marketing and other functional areas (e.g., Google Review Count: 197. Google Review Count: 179. 3) Google Docs. Google Review Count: 166.
    [Google, Tools] How to bootstrap your influencer marketing program
    For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer. What tools do you use to identify influencers? If your influencers are not on Twitter, you should use a different method or tool.
    [Google, Tools] Why purpose matters to marketing: growth, revenue, and profit
    When many marketers were talking about how to rank #1 in Google, I was talking a lot about the benefit of community and of businesses building a community to help their companies. Mack : You and I talk about this a lot with technology, and how everybody thinks that technology is a magic pill; they believe that there must be a tool or piece of technology or software that is going to help them build their customer base faster. Tools and technology can’t help you do that.
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Google, Tools] Snapchat in B2B marketing: is it possible?
    The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. In B2C, many companies have already taken the plunge and made Snapchat a powerful marketing tool! Use emojis, the text tool (to write via drawing mode). Snapchat was born in September 2011, in California. It was started by two Stanford University students.
    [Google, Tools] The Eight Best Online Tools for Sales Professionals
    The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. Google Review Count: 233. An email automation tool specifically for sales professionals. Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. Google Review Count: 131. Google Review Count: 71.
    [Google, Tools] Is there a place for chatbots in B2B?
    We saw Microsoft launch a soon-to-turn racist, misogynist, AI chatbot named Tay on Twitter. Google defines a chatbot as “ a computer program designed to simulate conversation with human users, especially over the Internet”. A number of chatbots are available in common messaging services like Facebook, Twitter, Slack, Telegram, Kik and over SMS.
    [Google, Tools] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    Buyers have more power —more tools, more information, more at stake, and more control over the sales process than at any time in history. Start with your LinkedIn profile and then your Twitter profile (if you’re on Twitter). Use Google Alerts and social monitoring tools to notify you of mentions of your customers or issues pertinent to them. Are you wondering what social selling is and if it works? It's not a replacement for your sales process - it's additive.
    [Google, Tools] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Google Review Count: 175.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Google, Tools] 58 Best Marketing Tools to Build Your Strategy in 2017
    In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. At the end, you'll see the whole list of 58 tools that you can skim and bookmark for later. Other video tools: Vidyard.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Google, Tools] 5 Ways to Use Earned Media to Increase SEO
    A simple way to accomplish this is by using a search engine such as Buzz Sumo’s influencer search tool. Use this tool to search the content of major competitors’ sites and discover who is sharing their content. Create a Twitter list to strategically target influencers. For example, if they publish on Twitter, they may also share content on LinkedIn. Take, for example, YouTube, which is the second-largest search engine in the world, behind only Google.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Google, Tools] 9 Link Building Email Outreach Templates That Actually Work
    I just followed you on Twitter, and I saw you've been tweeting about Facebook's F8 conference. In fact, we featured your recent data about the impact of tools on productivity in our report on the growth of productivity as a business -- I've attached the PDF below, and we've also shared it on Twitter. Here at SearchWorld, we predict that AMP and machine-learning will take center stage in Google's quest to make search easier and more intuitive for the searcher.
    [Google, Tools] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices.
    [Google, Tools] The 10 Best Customer Service and Customer Engagement Platforms
    Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Customer Service Management Tools. Google Review Count: 344. Google Review Count: 168. Google Review Count: 145.
    [Google, Tools] How to keep yourself safe from social engineering attacks
    Your Twitter profile reveals your collegiate team. Tools and tips to protect your private information. When you don’t trust a site, use your spam email, or create a burner email through tools like Throttle. If a site or someone that you don’t trusts asks for your phone number, consider using an alternate phone number, such as a Google Voice account, or phone number apps like Ring4. Kiki can be reached easily through Twitter.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Tools] The Character Count Guide for Blog Posts, Videos, Tweets & More
    Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. Again, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo. 3) Twitter.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Google, Tools] The Benefits of Retargeting for B2B
    Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. It’s a lot like email nurturing , but now you as a marketer have the tools and resources to be able to extend the message outside of the inbox and really make sure your message is being seen wherever your audience may be online. At Act-On we retarget on Facebook and Twitter. An Interview with Act-On Software Marketers.
    [Google, Tools] The 16 Best Sites for Free Stock Photos and Videos
    No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search. Google Review Count: 255. Google Review Count: 233. Google Review Count: 223. Google Review Count: 215. Google Review Count: 199.
    [Google, Tools] SharpSpring Onboarding Part 4: Tracking Your Performance
    Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. Organic campaigns already made for you: Google search, Bing, word of mouth, direct traffic, etc. Want to see all of these tools in action? If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding.
    [Google, Tools] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development. That said, when considering how to build a mobile friendly site experience, responsive website design is Google’s recommended way to tackle this.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Tools] 24 Growth Hacks to Try Today
    If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. Since Twitter has a 140-character limit, these short snippets are prime for shareability. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Google, Tools] What Marketing Communications Should You Personalize?
    Social media is now a standard tool for any successful marketing strategy. Twitter also offers a similar feature called Tailored Audiences. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) One way is to take advantage of Google’s Customer Match. Remarketing is available on Google and can also be applied to Facebook using Custom Audiences. Every customer is different.
    [Google, Tools] How Reporting Can Improve B2B Blog Performance
    At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. While there are a number of tools available to help do this, I tend to use BuzzSumo on a monthly basis. At the end of each month, we use analytics tools to show the impact our content has on driving conversions to the website and generating new prospects in the sales funnel.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Google, Tools] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. It's time-consuming and requires multiple tools. But Canva combines all these editing and publishing tools -- plus a comprehensive image library -- in one online design platform.
    [Google, Tools] The 15 Best Screencasting and Online Presentation Tools
    Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations. Today’s tools are both easier to work with and much more powerful, with most offering features like the ability to add titles, custom cursors, text, visual elements, animations, and music.
    [Google, Tools] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We know our efforts pay multiple dividends across channels but lack a single tool that puts everything together in one holistic view. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Google, Tools] 12 Marketo Summit 2017 Sessions You Should Attend
    Add to Calendar: iCalendar • Google Calendar • Outlook. Best practices for getting started -- the resources, tools, and team required to execute. Add to Calendar: iCalendar • Google Calendar • Outlook. 7) Data-Driven Growth Marketing: Twitter’s Secrets to Success. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar : iCalendar • Google Calendar • Outlook.
    [Google, Tools] The Nine Best Reputation Management, RSS, and Social Search Tools
    Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. Reputation Management Tools. Google Review Count: 312.
    [Google, Tools] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Tools] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
    [Google, Tools] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. ” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. Google Review Count: 242. Google Review Count: 209. Google Review Count: 191.
    [Google, Tools] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Our Tools — Martech Stack. Hootsuite , a social media scheduling tool. Google Analytics , a tracking and analytics solution. To support advertising and lead-nurturing management, we integrated predictive analytics and multi-channel attribution tools (Infer and Bizible) with a content management system (DNN Evoq) and CRM systems (Salesforce and Marketo).
    [Google, Tools] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. How to recover from Google Penguin and Google Panda. Google is a lying liar that lies. The best automagical Twitter following tools for your business. Top online marketers on Twitter. ManageFlitter is my favorite follow/unfollow Twitter tool.
    [Google, Tools] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
    [Google, Tools] The 15 Best Audio and Video Editing Tools
    And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent. Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these tools will help you create professional-grade output without busting your budget. Video Creation and Editing Tools. Google Review Count: 341. Google Review Count: 248.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Google, Tools] 22 Writing GIFs All Content Marketers Will Understand
    I’ve also included helpful tips and tools for writing success if you do hit those tough moments. You can even gauge which headline would be most successful with a Simple poll on Slack or a tool like Title Tester. These tools allow you to test title options against your target demographic and quickly make a decision for your blog post. Luckily, there are several free editing tools available so writers can catch more mistakes.
    [Google, Tools] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This system “add on” was quickly put together using Jenkins, Google Apps Script, and Python, and integrated several vendor systems with a microservices approach. TOPIDIS had become not only a tool for tactical planning but also for campaign performance tracking. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide.
    [Google, Tools] 5 Website Best Practices that Produce More Leads and Faster Growth
    It requires a wide range of skills, such as researching keyword phrases, writing, and building your pages to meet the increasingly high standards of Google’s search algorithm, among many others. Google sees high-quality links back to your site as “votes” for your content. There are many analytics tools out there — enough to make your head swim. Google Analytics is a free package with more than enough power for most firms out there.
    [Google, Tools] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Twitter.
    [Google, Tools] The 23 Best Free Google Chrome Extensions for Digital Marketers
    To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. Even better—except where otherwise noted, all the tools below are free, or at least offer free versions. Google Review Count: 332. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Google Review Count: 319.
    [Google, Tools] The 17 Best Social Media Management Tools
    Instagram has more users than Twitter. Fortunately, social media management tools are increasing in number and sophistication as well. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Based on more than 1,000 user ratings, his top five tools are, in order: Agorapulse.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Google, Tools] 5 Ways to Use Your Blog to Test New Ideas
    Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy. Instead of pageviews, I recommend looking at unique visitors (called “Users” in Google Analytics) which tell you how many distinct people have visited your page. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on?
    [Google, Tools] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. Additionally, Google displays a thumbnail for video results.
    [Google, Tools] The 15 Best Content Distribution and Amplification Tools
    These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Google Review Count: 391. Google Review Count: 228. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Google Review Count: 141. Content Distribution Tools. Google Review Count: 377. RazorSocial (Tools).
    [Google, Tools] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Let’s take a simple ROI example: Your total marketing budget for the webinar is $5,000, including staff expenses, webinar tool subscription, promotion (banner ads, lists, marketing material, etc.). If your customers typically stay with you for an average of 24 months, and you sell an online tool that costs $199/month, your Customer Lifetime Value (LTV) is $4,776. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads.
    [Google, Tools] 5 steps to wrangling your most important social media channels
    From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. Analytics — Google Analytics (free). 39/month for CoSchedule ReQueue Tool (at a 50% discount because I wrote a user review.).
    [Google, Tools] What Does a Content Marketer Do? Answered by a Content Marketer
    Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
    [Google, Tools] The Six Best Accounting and Finance Tools for Small Business
    Today’s SaaS-based accounting and finance tools are affordable, easy to use, and impressively sophisticated. The half-dozen tools here enable small to midsized businesses to efficiently manage invoicing, purchase orders, expenses, payroll, reporting, taxes, and more. Google Review Count: 203. Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Google Review Count: 170.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google, Tools] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. .
    [Google, Tools] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Follow him on Twitter @alexwberg.
    [Google, Tools] Good Bots vs. Bad Bots: How to Tell the Difference
    With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Google, for example, has its very own Googlebot , which uses the constantly-evolving Google algorithm to determine which sites to crawl. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of.
    [Google, Tools] Marketing’s Artificial Intelligence Revolution Is Here
    Google’s AlphaGo program defeated the world champion in the complex game of Go , a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze. ” To visualize this, think of testing colors and fonts on a lead form, the centerpiece of many marketing tool kits.
    [Google, Tools] Mark Cuban, the first trillionaire and chatbots on the edge
    Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. We have always needed tools to reach for the higher branch.” By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing.
    [Google, Tools] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. Nick Pandolfi of Google will then close the track with a presentation on The Future of Conversational UI.
    [Google, Tools] The 17 Best Photo Editing Tools
    Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more. Google Review Count: 423. Unique aspects, such as glittery text and object animations and distortion tools work well. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330.
    [Google, Tools] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.
    [Google, Tools] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Below is a recipe for getting going with your own data warehouse to start building powerful business dashboards with tools like Looker. Amazon Redshift and Snowflake are higher-end enterprise tools that are also potential data warehouses, but we haven’t tried them out yet. This article is a guest post by Alex Sirota of NewPath Consulting.
    [Google, Tools] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We will need to centralize these data sources so that our business intelligence tool can draw from one aggregate pool of data that’s consistently updated. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis. This article is a guest post by Alex Sirota of NewPath Consulting.
    [Google, Tools] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. In the case where you are just getting started with content marketing, or you have not been taking it as serious until now, then tools such as Ahrefs Content Explorer or Buzzsumo are there to assist you to find popular articles in your area of specialty. Nearly 3,000 twitter shares.
    [Google, Tools] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Google Review Count: 231. Google Review Count: 217. An all-in-one CRO tools suite including an analytical dashboard (visitor sources and behavior), recordings, heatmaps, integrated online chat, conversion funnels, form analytics (five distinct reports that provide insight into problem areas on your website’s forms), and instant online polls.
    [Google, Tools] How to Overcome the Challenges of Managing a Remote Agency
    Twitter and LinkedIn are the first ports of call. The tools mentioned in our ultimate list (below) will help you maintain structure and cohesiveness in alignment with your flexibility. Furthermore, using a tool such as Harvest (among others mentioned below) will help to understand time spent against tasks. As one example, I use Zapier to manage notifications for Google Drive folders; when new documents have been added, when edits have been made, etc.
    [Google, Tools] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Operations (including finance and legal ) impact which tools, channels, tactics, and campaigns are ultimately approved. Respect other people’s copyrights: don’t copy/paste other people’s content onto your company’s blog or use images you found on Google search to dress up the company website. I’m not a big fan of stock photos, but if your only choices are searching Google or buying images through a service like iStockphoto , then by all means, use stock images.
    [Google, Tools] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Google Review Count: 449. Google Review Count: 320. Optimizely is a neat tool for this.” — RazorSocial. Google Review Count: 295.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Google, Tools] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . You can make quick visual graphics with free drag-and-drop design tools like Canva. . . Find opportunities via Google Search by typing in your target market plus “become a contributor.”
    [Google, Tools] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. In this way, the company is able to control the release of the glasses while using its very distribution as a marketing tool to generate buzz. As a marketer, it might prompt you to consider whether Snap’s product has the marketing technology potential that Google Glass lacked.
    [Google, Tools] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. ” I surmise that this ideology will only spill over into other consumer expectations surrounding security, including information collected by marketing and sales tools. SLAs, service level agreements, work both externally and internally to track your level of service from a tool. There are free and paid tools and software packages available.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google, Tools] The Beginner's Guide to Small Business Marketing Online
    Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? Email tool. Conversion tool. If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. Do-It-Yourself Tools. Google Ranking and SEO.
    [Google, Tools] Why the false dichotomy between adtech and martech is dysfunctional
    Tools for programmatically purchasing display advertising, such as demand-side platforms (DSPs), are considered classic adtech. However, ads on search engines are paid media too, yet the tools for managing that are not typically considered adtech. The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. DMPs, creative optimization tools, tag management, measurement and attribution products, etc.,
    [Google, Tools] Marketing Research to Bookmark for Your Next Blog Post
    Here are examples of Bloomberg content you might cite: Twitter Planning Hundreds More Job Cuts as Soon as This Week. Snapchat Passes Twitter in Daily Usage. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. Here are a couple of fascinating studies on the blog we recommend: How long does it take to rank in Google? (A If you thought your research days were over when you graduated from high school or college, think again.
    [Google, Tools] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Utilizing the Google Analytics Multi-Channel Funnel API , we sourced attribution data into our connected data warehouse, Data Weld , where we store various marketing technology data. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline.
    [Google, Tools] 9 Client Reporting Tools That Will Save Your Agency Time
    To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools. 9 Client Marketing Reporting Tools for Agencies. Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc.,
    [Google, Tools] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. YouTube hopes to beat out the competition -- Facebook, Twitter, Periscope, and Instagram have similar live streaming features -- by providing higher quality to the thousands of creators already publishing frequently on the platform. 6) Facebook adds a weather tool to desktop and mobile apps.
    [Google, Tools] The 14 Best Personal Productivity Tools
    These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Google Review Count: 355. Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Google Review Count: 183.
    [Google, Tools] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. You clearly don’t want to change your process just because of the limitations of your tools. API platforms have another advantage; often, they are way better than your internal tools. Extensions or integrations with major ecommerce tools are also nice to have.
    [Google, Tools] The 26 Best WordPress Plugins
    Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. There are lots of tools out there that do this, but the one we use is called SumoMe. Google Review Count: 243. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features.
    [Google, Tools] The Stories Behind 5 Social Networks That Never Caught On
    While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Orkut was launched by Google in 2004 and shut down in 2014. What was the first social network you ever joined?
    [Google, Tools] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Google Review Count: 346. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Google Review Count: 342. Google Review Count: 323.
    [Google, Tools] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). By Mark Schaefer.
    [Google, Tools] Social Media 101: Managing your social media presence
    Twitter. Twitter is ideal for live communication, brand awareness, and blog promotion. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Twitter: 3 to 5 times per day. Google+: 2 to 3 times per day. Does your business have the right tools to keep on track? You most certainly would not send a plumber to fix a leaking faucet without his or her tools.
    [Google, Tools] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. We dedicate time in our days to reading up on the next Google algorithm shift, diving deep into our analytics to see if we are still ranking for certain search terms. Growing Up Google.
    [Google, Tools] The 17 Best Project Management Tools
    That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. Google Review Count: 317. A software development project management tool for agile teams.
    [Google, Tools] Apply Yourself: 28 Marketing Awards Worth Going For
    A Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.” There are numerous publications, tools , and educational resources dedicated to it -- and it was only a matter of time before it got its own award program. Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”.
    [Google, Tools] The future of Twitter is as a protected essential public utility
    Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. Twitter will become protected some way or another becoming, effectively, a protected essential public utility. SF: This announcement of a big Twitter loss in the last Quarter has raised doubts.
    [Google, Tools] The 29 Best Social Media Monitoring Tools
    Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. These tools can help you find out. Google Review Count: 345.
    [Google, Tools] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    AI tools for B2B marketers' of the week. Today it’s all about ‘narrow’ AI tools – predictive search programs such as Google and Virtual Digital Sales Assistants like Tact. But soon we’ll see the rise of ‘strong’ AI tools that can handle more complexity – automated customer service chatbots and those offering advanced email personalization and segmentation capabilities.
    [Google, Tools] Why Your Twitter Marketing Strategy Is All Wrong
    But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Twitter has evolved since its inception in 2006, and you can’t market on Twitter the same way you do on Facebook, Instagram, or any of the other social platforms.
    [Google, Tools] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. Check out the free trials, tools, calculators, podcasts, blogs, and forums, in addition to finding a conference that interests you. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air.
    [Google, Tools] The 28 Best Web Design Tools
    The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Google Review Count: 290.
    [Google, Tools] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. It might seem a little bit intimidating.
    [Google, Tools] The 24 Best Email Marketing Tools
    Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. aWeber is one of the best autoresponding and email broadcasting tool. aWeber has 1 month free trial so do give them a shout if you are not sure which email management tool to choose.” — Cent Muruganandam.
    [Google, Tools] 6 Video Tips for Small Businesses on a Budget
    Below is a great video walkthrough of how to do this in iMovie, but there are plenty of examples for whichever editing tool you’re using all across the web. If the answer is “yes”, then you already have a powerful editing tool right at your fingertips. Animated Production Tools. For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget.
    [Google, Tools] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. A conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. If you have a large company, consider using survey tools such as Typeform. Kiki is currently focusing on a Medium publication she calls Tech Doodles and can be reached easily through Twitter.
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