Exo B2B

SEPTEMBER 19, 2023

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. Online advertising: u se paid advertising on platforms such as Google Ads and LinkedIn Ads to target specific B2B prospects and generate qualified leads. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

NuSpark Consulting

DECEMBER 31, 2011

Do a SWOT analysis. Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Have a content and promotional plan for your webinar, virtual trade show, and online events. Develop or substantiate your brand.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

The Effective Marketer

MAY 27, 2015

Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Publicize the blog through offline channels.

RSS 100

RSS Digg Tagging Blogger 100