Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 18, 2013

A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. Don’t Copy From Twitter.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. I encourage you to restrain your enthusiasm.

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CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. Here are some notes I took away from the three speakers on my panel.

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Social Marketing Planning Marketing Management Word of Mouth 50