KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. Step 5: Pay Attention to Average Shares Per Social Network. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Articles & Bylines. What About Link Schemes?

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. — Elixir Hotel (@theelixirhotel) June 6, 2018.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

FEBRUARY 23, 2016

Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Are they only searching in Google? Here are a few places to start: Social Media. Check out related hashtags on Google+ to get some additional ideas.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 30, 2015

Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. Build Relationships First.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 22, 2017

For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares. Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Hootsuite is one of the most popular tools for managing social media, and for good reason. Buffer is another tool that’s designed to help with social media management. Google Drive.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

NOVEMBER 25, 2014

There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

NOVEMBER 29, 2018

This was followed by social media (85 percent) and company websites (75 percent). 85% of respondents say they are now finding business-related content via social media. It’s tough to say definitively since this statistic can really depend on individual social media preferences. That is a loaded question.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. You’re Not eBay. Mobile SEO Best Practices.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 5, 2015

Here are 18 ways you can build trust in your online network. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well. Rate a good video from one of your that was published on YouTube.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

MARCH 21, 2017

Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Social shares? When I say “creating,” I mean more than just simply creating content on a whim.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 19, 2014

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers. Social Media’s Impact on Search.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

APRIL 1, 2014

It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. This is also the case with Bing, as they too are using social signals in addition to location data and search history. Reference : .

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 14, 2015

There are many extensions, plug-ins and social icons that you can add to your website and e-mail to enhance clicks or the user-experience. Wisestamp is a customized signature for e-mail and social media marketing. SOCIAL MEDIA MARKETING. The biggest surprising trend for me this year was in social – the networks themselves.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

MARCH 29, 2013

KoMarketing will be taking the stage at ad:tech San Francisco , April 10th to discuss social media marketing. The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more. Date/Time : Wednesday April 10th, 2:15pm. Room : 3022/3024.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. Google is Serious About Mobile. Ok…it might have been a case of everyone overreacting but on April 21 st Google did release their new algorithm and it turns out some sites have been affected in a negative manner.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

JUNE 18, 2015

“ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MAY 7, 2013

Zmags could do a better job at keeping the HTML title text to under 70 characters (a best practice recommended by Google ). Keeping your HTML Title Tag under 70 characters will prevent Google from listing your pages in its results with ellipses. Remember that Google will bold search result text that is the same as the search query.

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

KoMarketing Associates

JULY 7, 2015

Custom Social Media Graphics. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Google Alerts (free).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Social Media-Specific Metrics. Google+ specific metrics (number of included circles, interactions).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

DECEMBER 9, 2013

This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Janrain’s Social Login Trends across the Web for Q3 2013.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 14, 2014

For example, does the organization offer a content delivery network (CDN) solution that focuses on retail? or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.). What are some of the leading social media resources in the industry?

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120