[Google, Social Network] Online communities are the best thing about the internet
    To me, communities like ArtsWire , The Meta Network , Brainstorms , MemeSpace , parts of Facebook , and even No Agenda Social , have always been safe-spaces wherein I can be myself, explore the controversial without feeling muzzled in any way, and also reveal things that are maybe too raw or too vulnerable for me to share. On tmn.com, The Meta Network, I had a space called Fire. The Meta Network in general and the Fire Conference, in particular, helped me through my 20s.
    [Google, Social Network] Three Ways Users Can Help Keep Twitter Vibrant
    Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. Twitter’s difficulties are distressing to many B2B marketers.
    [Google, Social Network] 30+ Best Marketing And Tech Blogs To Follow In 2018
    It’s a place where you’ll find articles on the latest ideas in SEO, Social Media Marketing, Link Building and Content Marketing and what you can do with your own efforts to make them better. Dereco is keen on helping network marketers unlock the code to their online success with his actionable tips provided regularly. Feel free to follow Brian on Twitter or at BrianManon.com. 25) Social Boost. The universe of tech blogs is vast!
    [Google, Social Network] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Social media. . Influencer marketing will continue to involve - with your network and influencers leading media (i.e.
    [Google, Social Network] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. NHS Health and Social Care Information Centre : Health data sets from the UK National Health Service. Google Finance : Real-time stock quotes and charts, financial news, currency conversions, or tracked portfolios. Free Data Source: Marketing and Social Media.
    [Google, Social Network] 54 Content Marketing Stats to Guide Your 2018 Strategy
    In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Those days are long gone, and now the first page of Google is wildly competitive. Social Media Examiner. .
    [Google, Social Network] 41 Top Lead Generation Tools of 2017
    Social & Forum. All you need is Google Analytics and Leadfeeder can tell you who visited your site in the last 30 days. Yet Another Mail Merge Pricing: Free for 50 emails/day, Paid plan at $24 for 400 email/day Rating: N/A Yet Another Mail Merge is a Google Sheets Extension that you can use to track email opens. The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site.
    [Google, Social Network] 41 top lead generation tools 2017
    Social & Forum. All you need is Google Analytics and Leadfeeder can tell you who visited your site in the last 30 days. Yet Another Mail Merge Pricing: Free for 50 emails/day, Paid plan at $24 for 400 email/day Rating: N/A Yet Another Mail Merge is a Google Sheets Extension that you can use to track email opens. The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site.
    [Google, Social Network] 5 Top Tips to Get Your Senior Execs on Social Media
    When it comes to being social, a business has to start with its leaders. However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” It seems that, to be truly successful, you have to be truly social and, to do that, you need to put relationships before sales. In fact, a massive 70% of CEOs engage on only one social network.
    [Google, Social Network] No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
    For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published on their platforms by operatives in Russia and other foreign states. During the week of October 30, 2017, three major online content-sharing and discovery platforms -- Facebook, Twitter, and Google -- testified before representatives of the House and Senate Intelligence Committees.
    [Google, Social Network] Google Analytics Part 1: An Introduction for New Users
    Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide real-time and historical data about how visitors are getting to your B2B website , it provides data on how those users are engaging with your website. In this blog, we take a look at the essentials of Google Analytics for those new to the tracking platform or those who would like a quick refresh.
    [Google, Social Network] 5 Steps to Successfully Map Your Content Strategy for the New Year
    Paying Attention to Average Shares Per Social Network. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. Additionally, as you build out the calendar, consider the holidays or other general seasonal events to tie your content to – this will give the content a bump in terms of organic search and will make it more social share friendly.
    [Google, Social Network] How to Reach Your Audience with Content Distribution
    It’s not just about investing in great content creators and producing highly valuable content, then sharing it on social media. Publishing content on your blog, optimizing it for search engines, and sharing it on various social channels is content promotion. Do you want millennials to see your content, hoping that their social sharing powers will help you drive brand awareness? Distribute Your Content on Social Networks.
    [Google, Social Network] How to Get More Targeted Leads (a B2B Playbook)
    You can access this information from a number of sources, including forums, discussion boards, social media groups, and even your own frontline sales reps: . . Email is clearly the most popular followed by a number of social channels. . Google PPC – Rather than banking on people finding your content, use PPC ads to promote it. . Google PPC works so well because you can target intent. . Brands are often pushing to reach multiple goals at any given time.
    [Google, Social Network] Micro-Influencer Marketing is the new Influencer Marketing
    Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris.
    [Google, Social Network] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    Over time, social networks start to develop their own reputations based on generalizations about who uses each network and what they tend to share. Twitter serves witty media figures. Using Newswhip , a new social media monitoring platform, I was able to analyze the top-performing links since September 1 across four major social networks: Facebook, Twitter, LinkedIn, and Pinterest. Is Twitter a media echo chamber?
    [Google, Social Network] Blog2Social makes bloggers a marketing one-man band
    To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. And, Blog2Social will automatically turn your blog post and images into the optimal format for each social network.
    [Google, Social Network] You're Pregnant! Just Kidding. Here's the News You Missed This Week.
    Among the panic, Twitter had quite a bit of fun with the error: Oh. Following last week's ProPublica revelation that Facebook was allowing advertisers to use anti-Semitic targeting criteria for promoted content, it was quickly discovered that Google and Twitter had similarly flawed advertising technology. Meanwhile, Twitter is also due to appear at a Senate Intelligence Committee briefing nxt week to further examine its own possible role in influencing the most recent U.S.
    [Google, Social Network] Influencer Marketing: Where are Your Target Audience Being Influenced?
    Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on? The primary purposes of LinkedIn are networking and sharing useful industry news and information.
    [Google, Social Network] When Your Content Isn’t Getting Any Love
    Who will they go to for advice about products or services (Google, forums, peers, analyst, reviews, peers, etc)? You’ll want to detail out the creation, execution, and management of all outward facing content (emails, blogs, articles, videos, social post, press releases, etc). How will social media be used to promote content? Social media is great. The social networks that you choose can make a big impact on your chances of being successful.
    [Google, Social Network] Is Snapchat Marketing in Trouble, or Did the Platform Just Grow Up?
    Its popularity has always been tied to a unique user experience that leverages video and images in social engagement, but the company’s value soared on the strength of its Snapchat marketing solutions, which created a robust revenue stream and an influx of cash that seemed to indicate Snap was ready to stand shoulder-to-shoulder with Facebook. But Twitter is a great product, too. The quality of Snap’s social media solutions has never been in doubt.
    [Google, Social Network] How Does Social Selling Tie Into B2B Marketing?
    According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. With this singular purpose, how can we leverage the components of social selling into an effective digital marketing strategy that incorporates social media?
    [Google, Social Network] How to Know When to Ignore a Best Practice in Content Marketing Strategy
    But distribution on social media, native advertising, Search Engine Marketing and the likes seems to change more. Social media networks change their rules and algorithm. Of course, now we’ve seen research that finds that longer articles apparently rank better in Google because they look like they’re more thorough to Google. Facebook, Twitter, whatever. The best practices on social networks change all the time.
    [Google, Social Network] Best Practices for Technology Marketing
    Examples include white papers, eBooks, case studies, blogs, social media posts, infographics, and video. According to the LinkedIn Technology Marketing Community, the top three content marketing tactics include blogs (65%), social media (64%), and case studies (64%). In a recent survey, 84% of buyers prefer LinkedIn as the top social network for sharing business related content. Engage with Social Media.
    [Google, Social Network] Three Things Twitter Needs to Thrive
    Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.
  • HUBSPOT  |  MONDAY, AUGUST 28, 2017
    [Google, Social Network] 12 Free Social Media and Brand Monitoring Tools We Love (and Why)
    And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. 12 Free Social Media and Brand Monitoring Tools to Try. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. 2) Social Mention.
    [Google, Social Network] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares. Surveys and questionnaires are one mechanism but also leverage social media assets, building networks of customers, prospects, and partners. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.
    [Google, Social Network] Five Brand Building Tips for B2B Businesses
    Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn. No matter which type of content you produce and which social channels you use to promote them, it demonstrates to your prospects and customers that your business is a thought leader. Today, prospects and customers use multiple touch points to interact with businesses: website, blogs, apps, emails, social media, and more.
  • HUBSPOT  |  MONDAY, AUGUST 14, 2017
    [Google, Social Network] Why the "Pivot to Video" Is Misguided
    But after an organizational restructuring at MTV in 2015 , long-form editorial and video content about politics, culture, and social issues helped improve the network's ratings and engagement on web properties. Twitter was flooded with tweets from former employees announcing their newfound employment status, friends calling for publishers to hire them, and content creators from all media decrying -- and defending -- the strategic pivot.
    [Google, Social Network] How B2B Marketers Can Measure Social Media ROI
    Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? If your B2B organization is new to social media , it may be difficult to come up with a measurable goal for each metric or channel. First Things First – Establish Your Social Media Goals. Strong social media goals, like all good goals, are S.M.A.R.T.:
    [Google, Social Network] Plato, the Allegory of the Cave, and the digital enterprise, part 2
    Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office. In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality.
    [Google, Social Network] 50 Stats to Help You Choose The Right Social Networks for Your Brand
    The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. In this blog, I’ll outline three ways to help you choose the right social networks for your business. . Here are some great questions to think about: Who is your ideal audience following on social media? Twitter.
    [Google, Social Network] Six Keys to Make It With Influencer Marketing
    ” According to Google Trends , search interest in the term really began to take off in early 2016. It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Follow them on Twitter and LinkedIn, like and share their content, maybe comment on their blog or social posts. All the recipient needs to do is copy the pre-written tweet or update and paste it into Twitter or LinkedIn.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Google, Social Network] The Future of Social Media Is Here: These Are the Trends You Need to Know
    It’s time we talked about how you’re using social media. Your fear of spending money on social ads. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. It’s only rivals may be Apple and Google. They are innovating incredibly fast and changing the meaning of social media. 4) Social Ads. Social Media Dail
    [Google, Social Network] Content Marketing Mistakes Many Tech Companies Are Making. Still.
    Google AdWords planner is a good place to start. By staying limited to three major social networks: Facebook, LinkedIn and Twitter you will have hard time driving traffic to your blog. Reddit is a great network for B2B startups (if used correctly) and so is Quora, Slashdot, Dzone and many others. Incentivize your team to share blogs, PR news releases and social updates. Reading Time: 6 easy minutes. Content marketing is the new normal.
    [Google, Social Network] A guide to getting started on using hashtags on LinkedIn
    For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content.
    [Google, Social Network] How To Get Started With Quora Ads
    So you resort to good old Google to help you. When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Unlike social media, where you can only see published posts, on Quora you can find out what interests people and what they are searching for and use that knowledge to create content that will help them.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Google, Social Network] Five social media courses make one social media strategy meal
    Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Same thing with Google and the rest of the online world.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Google, Social Network] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions). Social Media-Based Intent Data. Social media is a good place to start because there is a wealth of intent data that exists within social media platforms and much of that data is public. 55% of B2B buyers search for information on social media and 84% of CEOs and VPs use social media to make purchasing decisions.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Google, Social Network] Optimize Your Content for Inbound Marketing: Part 2
    “The best place to hide a dead body is Page 2 of Google’s search results.”. Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm. In large part, getting found by Google is about tactics. Google has effectively put content purveyors on notice that blatant, non-value dreck is no longer acceptable.
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Google, Social Network] Snapchat in B2B marketing: is it possible?
    As B2B marketing professionals and social media specialists, we obviously had to write about it. Snapchat is the millennial generation’s favorite network! Compared to other networks (B2C usage), we can see that its audience is markedly different. The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. 22% of advertisements are displayed on this network.
    [Google, Social Network] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Google, Social Network] 58 Best Marketing Tools to Build Your Strategy in 2017
    Like posting your Instagram photos to all your social networks or linking your app reminders together. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Whether it's social images, logos, blog posts, or ebooks -- the options and tools are endless. Google isn't "exactly" a new or a fascinating tool that you didn't already know about. Twitter. Google Adwords.
  • EXO B2B  |  THURSDAY, APRIL 27, 2017
    [Google, Social Network] 4 Basic SEO Tips To Get You Started With Your Website
    Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!…) Google rewards websites that offer a better user experience. Use social media to promote your content. Don’t underestimate the influence of social media on your SEO performance. Take the time to choose the social platforms that are best suited to your audience. Then, promote your content with posts on your company pages and targeted ads (Facebook Ads, Twitter Ads, etc.).
    [Google, Social Network] The 10 Best Customer Service and Customer Engagement Platforms
    The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Google Review Count: 344. Google Review Count: 168. Google Review Count: 145. Google Review Count: 141. Google Review Count: 114. Google Review Count: 210. In this online space you can share ideas and network without the cocktail hangover.” ” — Social Media Explorer. Google Review Count: 185.
    [Google, Social Network] The 16 Best Sites for Free Stock Photos and Videos
    They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search. Google Review Count: 255. Google Review Count: 233. Google Review Count: 223. Google Review Count: 215. Google Review Count: 199. Google Review Count: 195. ” — Social Media Today.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Social Network] 24 Growth Hacks to Try Today
    While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. 2) Build social sharing links directly into content. Speaking of social media -- are you making it easy for your audience to tell their friends about you? Since Twitter has a 140-character limit, these short snippets are prime for shareability. 9) Embed social media posts. 12) Use Twitter retargeting.
    [Google, Social Network] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burson-Marstellar is taking an ombudsman approach to social media.
    [Google, Social Network] The secret to Mastodon’s success is mastering the hyperlocal
    Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. Why invest in a walled garden community without neighbors, when you can plop down your very own community-focused social network that has turn-key and built-in neighbors? The latest and greatest social media platform? Mastodon steals a lot from Twitter.
    [Google, Social Network] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Enterprise marketers who manage campaigns for hundreds or thousands of locations are presented with the unique challenge of juggling data from a plethora of sources, from social platforms such as Facebook and Yelp, to search giants such as Google and Bing, in addition to brand-owned properties like location-specific landing pages.
    [Google, Social Network] The Nine Best Reputation Management, RSS, and Social Search Tools
    The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.
    [Google, Social Network] The Eight Best Social CRM Tools
    Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? Google Review Count: 242. Google Review Count: 209.
    [Google, Social Network] The 15 Best Audio and Video Editing Tools
    According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Google Review Count: 341. Google Review Count: 248. Google Review Count: 243. Share your Flipagrams on other social media networks. Google Review Count: 220. Google Review Count: 194. Google Review Count: 193. Google Review Count: 178. Google Review Count: 159.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Google, Social Network] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. But Facebook isn't the only story in social media this month. We'll discuss new features on Instagram, a new social video app by YouTube, and of course, Facebook. Facebook Instant Articles let publishers create and republish content within Facebook to get more readers without asking them to leave the social network.
    [Google, Social Network] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Twitter.
    [Google, Social Network] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Google Review Count: 332. Google Review Count: 319. 12) Google Voice.
    [Google, Social Network] The potential of blockchain technology: what every marketer should know
    ” Instead of a central authority stating, “here is the state of the ledger,” the network’s contributors and participants maintain the consensus and reject anything that doesn’t fit. Their network protocol then pays you for hosting some of the files that people put on the network. On the prescribed date, the contract queries Google, sees the result and the appropriate amount is released immediately (or not, if it fails).
    [Google, Social Network] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Instagram has more users than Twitter. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well.
    [Google, Social Network] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Google Review Count: 391. Google Review Count: 228. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams.
    [Google, Social Network] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Identify your most important social channels. Choose your social media management stack to set up your checklists. Analytics — Google Analytics (free).
    [Google, Social Network] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. What an incentive that would be on FB and Twitter, right?
    [Google, Social Network] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. In contrast, 461 respondents said the same about Facebook, while 450 marketers stated that they will “significantly” or “modestly” boost their spending on Google.
    [Google, Social Network] The 17 Best Photo Editing Tools
    Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Google Review Count: 423. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330. Google Review Count: 325. Google Review Count: 318. Google Review Count: 246. Google Review Count: 191. Google Review Count: 189. Google Review Count: 187. Google Review Count: 186.
    [Google, Social Network] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.
    [Google, Social Network] How To Measure Your Employee Advocacy Program’s Success
    Leveraging an employee advocacy program is an excellent way to extend the social reach of your brand. Furthermore, employees often have a larger sphere of influence on social media than the business page of a startup or SME. These indications can directly measure the effectiveness of your social media content strategy. Take note that you often need to repurpose your content to fit the preferences of a specific network’s audience.
    [Google, Social Network] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).
    [Google, Social Network] Snapchat vs. Twitter vs. Facebook – How They Stack Up
    However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. When it comes to revenue, Snap is barely ahead of where Twitter was (by about $50M) and far behind where Facebook was (by about $2.5B).
    [Google, Social Network] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. As a marketer, it might prompt you to consider whether Snap’s product has the marketing technology potential that Google Glass lacked. Platform-specific video is a boon to any social network, given the rising consumption of video and its heavy influence on consumer purchasing behavior.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Google, Social Network] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill is a social selling evangelist and start-up advisor. Favorite Quotes: Social selling is about networks, and it’s about relationships. . What is Social Selling? Michelle Huff: I think people today are still learning a lot about what does social really mean from their point of view, from the companies, from the marketers? Because people think of social and are like, you know, I’ll tweet and take pictures of what food I’m eating for dinner.
    [Google, Social Network] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup. This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about.
    [Google, Social Network] The 26 Best WordPress Plugins
    Google Review Count: 312. Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.
    [Google, Social Network] The Stories Behind 5 Social Networks That Never Caught On
    What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. 5 Dead Social Networks You Might Not Remember.
    [Google, Social Network] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Sure having Facebook, Twitter, and all these social networks is great. For example our company was too focused on big channels like social media, going to Dreamforce, etc.,
    [Google, Social Network] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. Google Review Count: 289.
    [Google, Social Network] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Google Review Count: 317. Google Review Count: 267. Google Review Count: 264. Works with iOS and Android devices and on any cellular or WiFi network. Google Review Count: 245. Google Review Count: 231. Google Review Count: 210. Google Review Count: 188.
    [Google, Social Network] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3
    [Google, Social Network] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Google Review Count: 345.
    [Google, Social Network] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another.
    [Google, Social Network] The 28 Best Web Design Tools
    Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Little-known fact: Google has a directory of 600 free fonts ready for you to download and use.” Google Review Count: 290. Google Review Count: 290. Google Review Count: 210. Google Review Count: 210.
    [Google, Social Network] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
    [Google, Social Network] The 26 Best All-in-One SEO Tool Suites
    Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Google Review Count: 306. Google Review Count: 302. Google Review Count: 297. Google Review Count: 284.
    [Google, Social Network] 7 Companies That Should Buy Medium, Because Why Not?
    It’s time to panic about another social network. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. Salesforce kinda almost bought Twitter last fall. Why not settle for another social network that’s hemorrhaging money and beloved by media people in New York? Since Evan Spiegel isn’t selling Snapchat, there are only so many social networks left to scoop up.
    [Google, Social Network] The Science Behind the Most Popular Infographics of 2016
    At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. 2) Most Popular Industries by Social Network. 4) Most Popular Types of Infographics by Social Network.
    [Google, Social Network] B2B Social Media and Account Based Marketing (ABM)
    In this video, Rodrigo Fuentes, co-founder @ListenLoop, interviews Bambu’s Kevin King about social media management, employee advocacy , and account-based marketing (ABM). You’ll learn how to apply social media in the B2B marketing context, how to measure marketing success, and how to prepare a marketing launch plan. Rodrigo: Okay I’m here with Kevin King from Bambu by Sprout Social. Sprout Social is a social media metric platform.
    [Google, Social Network] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. So, be sure to make your content easily shareable, so it can get plenty of social shares, and get lots of inbound links to your content.
    [Google, Social Network] All your best content may now be considered fake news
    It’s time for you to really invest in your own personal or professional social platforms. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. I do this to make sure I don’t lose track of them and to make it easy and simple for Google , you, and me to be able to access them well into the future.
    [Google, Social Network] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    This week, Joel Stein caught my jaded attention with his profile of Imzy, a Reddit-esque social network that thrives on kindness. To me, the premise is fascinating: a network that sees itself as “welcoming,” but doesn’t welcome everyone. When content-agnostic distribution networks promise massive profits to those otherwise “left out” of the global economy, how can we ensure that digital media companies are taking responsibility for their transactions?
    [Google, Social Network] Are LinkedIn Groups experiencing a crisis?
    After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches.
    [Google, Social Network] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
    [Google, Social Network] The 24 Best Visual Content Creation Tools
    Google Review Count: 366. Design tool for custom images, presentations, and social media graphics. Google Review Count: 259. 3) Google Charts. Google Review Count: 249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 236. Google Review Count: 235. Google Review Count: 213. Google Review Count: 213.
    [Google, Social Network] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Since they’re so sharable , you can use them as social proof, and you can use them to quickly explain your product’s benefits and features. After all, Google didn’t acquire YouTube for fun. With a couple of clicks, you can also see how to use Visme for social and web graphics. 4) Integrate your social content with the rest of it. Curate Social Proof with Twitter & Instagram. Why does social proof work? Use social media – but do it cleverly.
    [Google, Social Network] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. With tools like Hootsuite, Sprinklr and others, you can manage your entire social presence together, but if you’re not sure of what your end goals are, you won’t know how to use them effectively.
    [Google, Social Network] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. With tools like Hootsuite, Sprinklr and others, you can manage your entire social presence together, but if you’re not sure of what your end goals are, you won’t know how to use them effectively.
    [Google, Social Network] How Content Made Peloton the Fastest-Growing Company in New York
    Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. Peloton’s in-house marketers work with its internal creative, photography, and videography teams to develop content for all major social networks. On Twitter, the company promotes its seasonal scenic rides, encouraging users to “cycle through New England fall colors” and “climb the Canadian mountains.”
    [Google, Social Network] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Google, for example, announced last year that it receives more search requests on mobile devices than computers in the U.S., Snapchat and Twitter ignored my interview request entirely.
    [Google, Social Network] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.
    [Google, Social Network] Lead Liaison Debuts Integrations Marketplace
    From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. Social. In today’s world, social media is an important piece of marketing and sales.
    [Google, Social Network] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    When people think of paid media, they often think of discovery-based channels like Google and other search engines. Paid media on channels like Google, Bing, and other search engines allows businesses to connect with relevant audiences who are actively searching for answers to their questions and problems. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms. Twitter.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Social Network] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Non-HubSpot customers can use a tool like Contact Form 7, JetPack, or Google Forms, and then use Leadin's free Collected Forms tool to automatically capture these form submissions on your website. 7) You're not using social media strategically for lead generation. Although social media is most effective for top-of-the-funnel marketing metrics like traffic and brand awareness, it can still be helpful as a source for lead generation -- and a low-cost one, at that.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Social Network] 8 Personalities to Look for When Assembling a Content Team
    Compelling visuals are imperative in today’s landscape -- articles with one image for every 75-100 words get twice as many social shares than articles with fewer images. 6) The Social Butterfly. Your social butterfly is in charge of content distribution, promotion, and amplification. They have an affinity for social media and branding and enjoy interacting with people online. But, you can combine your social butterfly with your wordsmith.
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