Why are URLs so important?


After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features?

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What Is a SERP? Definition of a SERP


The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.


SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year.

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The importance of accurate keyword difficulty scores


Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

A Quick Primer on Google's Search Engine Results Page (SERP)


In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. Page two of Google.” SERP Features.

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Say what? You read it right!

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How Long Does It Really Take to Rank on Google?

Single Grain

Back in the early 2000s , ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly. The higher the competition level, the more difficult it is to rank on the top of Google SERPs.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The SERPs are changing (and for most of us, not for the better). Google Optimize.

Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]


Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. Most webmasters believe that sitelinks are a reputation enhancer while also allowing a webpage to control greater real estate in SERPs. Use Google Signals.

How Google (Actually) Works


Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. What is Google?

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Google Search Results Explained: Featured Snippets


Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets are a way for Google to answer users’ searches as quickly and efficiently as possible.

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

Our patient would most likely start a search on Google for phrases like “lump in breast”, “pain in breast”, “nipple discharge”, or some other ailment or symptom. The more reviews obtained, the more Google and Bing consider the hospital and staff as viable options in search. This should be done with every website redesign to make sure the website aligns with the current search patterns, user search intent, and with the current state of SERPs (search engine results pages).

Using the SERP to build your keyword list


There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box. Google-approved search terms.


Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”. Google announced that mobile apps using the new App Indexing API will receive a “ranking boost.” The new API allows Google to gather engagement data from within the app to determine how helpful it is to users. Google also released new documentation about iOS app indexing and how it works with the new iOS 9. Google Updates Are Coming: Are You Prepared?”.


Google to Stop Supporting Robots.txt Noindex: What That Means for You

Single Grain

Effective September 1, 2019 , Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you've only relied on the robots.txt noindex directive to remove those pages from the SERPs. It's a tag (usually in the HTML) in your robots.txt file that prevents search engines from including that page in the SERPs. Why is Google no longer supporting it? Recent Google Updates.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

The year alone saw several Google algorithm updates: March 2019 Core update. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. This consolidation of the SERPs will make SEO tougher than ever before.

Google Index: How to Check Total Indexed Pages & Get Instantly Indexed by Google Crawlers


If you want your site to be visible in Google searches, it needs to be a part of Google’s search index. You can think of this index as a gigantic library of websites and individual pages that Google keeps to make searches faster. How to Get Indexed by Google.

Why Your Google Rankings Dropped & What To Do About It


A drop in your Google ranking can can be both frustrating and frightening. New sites get a lot of love from Google. When your site launches, Google will have never heard of it, and it won’t have your site indexed, which means you can’t show up in any search results.

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How to Use Google Keyword Planner for Content Creation

Single Grain

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more.

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

Here are the results: 53 URLs tested between September 3rd and November 29th of 2019. The Challenge : Top Products Were Getting a Ton of Impressions in Google Search Results — but a Low Organic CTR.

How to Create Compelling Text Ads on Google (with Examples)

Single Grain

But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Display URL: This consists of your website address and an optional path field where you can give a name to your landing page URL in order to make it easier for your customers to understand what the page is about.

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The Complete Guide to Google My Business

Single Grain

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. Google My Business is the simplest and most effective way to make sure that your business is showing up for relevant local searches. What Is Google My Business? Google My Business is the successor to Google Places. How Much Does Google My Business Cost? Google My Business is free.

Use reviews on your blog to gussy up your Google search results


If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP. You can learn more about reviews on Google.

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ClickFlow as a SurferSEO Alternative

Single Grain

Hundreds of changes are made to Google’s algorithm every year. So how do you stay on top of Google’s SERPs? . To stay on top of Google's requirements for high ranking, you probably pay close attention to ranking factors and the ways in which they change. SERP Analyzer.

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

SurferSEO vs. Clearscope

Single Grain

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. If only there were a way for you to judge what Google thinks is great content. SurferSEO markets itself as both a SERP Analyzer and Content Editor.


The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)


The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. But visibility in SERP doesn’t stop there. So there are no methods or tools to measure visibility in SERP, beyond rankings (as far as we looked).


Optimizing For The Google Answer Box


What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Appearing in Google Quick Answers. Google Answers Geo targeting.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

You must pay close attention to your backlink profiles, especially given the March 2019 Core Update , which focuses on “Google favoring websites, particularly when users are searching for sensitive YMYL keywords, that are able to provide a higher level of trust.” URL Structure.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


After all, who wouldn’t want to show up within the top organic search results on Google? With this complete guide to SEO, you’ll learn all you need to know to reach the top results on Google! For every search, Google organizes the results by ranking the best answers first.

Google Search Console: What is GSC & How to Use it to Improve SEO


On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. What Is Google Search Console? Google Search Console Query. Google Index.

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Optimizing Your Google My Business Features

Method and Metric

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich information, your business can improve its organic growth by increasing its visibility on local Google searches, and therefore be more easily found by potential customers. Google Virtual Tour.

11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. This is likely because voice search is on the rise, and therefore people are speaking their full-sentence questions directly into Google. .

On-page SEO: how to optimize your pages to rank on Google


To understand this, you need to know how the most popular search engines, such as Google, work. To do this, you google and perform the search “What are the main types of interactive content ?” Update URLs, title tags, and meta descriptions.

Ultimate Guide: Exploring the Google Core Web Vitals Update

DAGMAR Marketing

Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor. What are Google Core Web Vitals?

Top 10 Google Ranking factors

accelerate agency

Google crawls hundreds of billions of pages to get to those it considers most useful to searchers. And while they haven’t ever said so publicly, it’s believed Google uses around 200 signals when they’re assigning ranks. Google uses them to find your website for indexing.

Introduction to Google Search Console


If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more. When used in tandem with Google Search Analytics, you’ll be able to make better decisions for your site content and search optimization. Adding Your Site to Google Search Console.

What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

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