seo.co

FEBRUARY 1, 2023

Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places. Claim a local listing in Google Places Complete the listing until the profile is 100 percent finished.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

ClickZ

JUNE 15, 2023

Let SEO drive your blogging strategy Blogging is a great way to capture additional SERP opportunities, including: Featured snippets Featured snippets rank on top of search results, immediately below the ads. Everyone knows that the more quality, natural backlinks you earn for your website will help improve your rankings on Google SERPs.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Then, Google decided to make some changes…. It also means that Google knows how to extend knowledge and assume association.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Evaluate Top SERPs. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query. Avoid URL Changes.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Ripping off the Band-Aid.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Hubspot

DECEMBER 21, 2017

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. It's displayed on top of the general results, and also includes the page's publication date, title, and URL.

Traffic 76

Traffic Features Google SERP 76

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. This is the page title that Google shows in the search results. Search engine results pages (SERP). External sites, such as Facebook or Twitter. Brand leverage.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. I Googled it and took the top ranking URL and put it into Ahrefs.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Now we’ll want to export our search results from Google Analytics.

SEO 80

SEO Keywords Intent Analytics 80

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google. Technical SEO.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

seo.co

JANUARY 13, 2021

Ripoff Report (ROR) has seen its Google ranking decline in recent months, but a ROR complaint can still hurt your company. A few years ago, ROR claims would show up high in Google rankings for any company unfortunate enough to be listed on the site. Unfortunately, posting a response can make the bad review MORE visible on Google.

SERP 64

SERP Ideal Customer Profiles SEO Work Management 64

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. What are you waiting for?

SEO 80

SEO API SERP Paid Search Agency 80

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. PageSpeed Insights - A performance checker by Google.

SEO 85

SEO Long Tail Marketing Tools SERP 85

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Moz

JANUARY 3, 2019

Robots.txt doesn't disallow crawling You want to make sure that let's say this page that you're trying to get to rank in search engines, that you're not disallowing this URL from your robots.txt. ? URL is included in sitemap Similarly you want to make sure that the URL is in your site map. ? So you want to evaluate that SERP.

SEO 69

SEO SERP Tagging PPC 69

Optinmonster

AUGUST 25, 2022

Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Google Analytics. Google Analytics provides an overall view of your website traffic, including search traffic. Google Search Console. If this is a problem, you need to specify canonical URLs.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page? What's the worst-case overall?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

nDash

APRIL 8, 2020

Google has built its brand and reputation on providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. What is Search Intent? Commercial. Why Does Search Intent Matter?

Intent 52

Intent SERP Classified Ads Keywords 52

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. Google is getting much smarter. Generic SEO strategies are not enough anymore .

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Moz

OCTOBER 15, 2020

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. URL Inspection / Fetch & Render. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. Google Indexing API.

SEO 64

SEO API Tips Best Practices 64

Moz

SEPTEMBER 21, 2020

Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube. You have another resource to share, which can also include proper keywords so it ranks higher on the SERP. But that doesn’t mean you have to start at zero. But, duplicate content?

SEO 85

SEO Top of Funnel SERP Content 85

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Calendar.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Moz

MAY 16, 2019

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. URL Inspection / Fetch & Render. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. Google Indexing API.

SEO 70

SEO API Tips Content 70

KoMarketing Associates

AUGUST 15, 2017

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Note* Google Search Console is also a valuable tool to use here. Analyze the Current SERPs. Think of this as bringing an appetizer to a neighborhood party.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

Brightedge

JULY 22, 2022

The W3C table of contents is 209 pages alone and we still must account for Google and user experience standards. we still have to account for Google standards and user experience standards. The focus for discoverability used to be almost solely centered on getting URLs indexed.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). At that point, Google is marketing content for you.

Tips 69

Tips Content SERP Custom Publishing 69

BenchmarkONE

MAY 13, 2021

A simple Google search will show you that there are tons of free trials and plans out there for you to consider. With their free Link Explorer , you can get up-to-the-minute metrics on any site, plus SEO and SERP (Search Engine Results Pages) analysis. So, if it’s within your budget, you can link it directly to your website’s URL.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Contently

AUGUST 2, 2016

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60