Google Authorship Removed From SERPs
EMagine B2B Blog
SEPTEMBER 2, 2014
On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all.
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?
Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
OCTOBER 8, 2015
Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”. Google announced that mobile apps using the new App Indexing API will receive a “ranking boost.” The new API allows Google to gather engagement data from within the app to determine how helpful it is to users. Google also released new documentation about iOS app indexing and how it works with the new iOS 9. Google Updates Are Coming: Are You Prepared?”.
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Google Review Count: 216. Google Review Count: 90.
4 Smart Ways to Keep Up With Google in 2017
JANUARY 26, 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Back in 2011, Google shifted the industry in this direction when they started limiting organic search query information in an effort to increase privacy. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Start creating content around those keywords to increase your ranking in SERPs. A 2012 Google study says just that. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp
Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
NOVEMBER 24, 2015
Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load.
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. Google doesn't always just pull through a whole paragraph of text into the Featured Snippet.
Does Google Hate Small Businesses?
NOVEMBER 28, 2012
So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Here's what I mean when I say Google's makin' it tough for SMBs to succeed there for marketing. provocative, right?
Google Shakes Up the Local Search World… (kinda)
DECEMBER 1, 2015
Google made a pretty big change to their search results recently. Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). Want to know more about Google Location Setting?
Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
FEBRUARY 25, 2016
Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Using both search and Google’s content network right away. Google AdWords and other SEM programs may not be ideal for every company.
Google Authorship is Changing the Game for SEO and Digital Marketing
JANUARY 21, 2013
Google Authorship is making big waves in the SEO and digital marketing worlds. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Compare the two SERP links above, which one would you click on? Image via CrunchBase.
3 Ways Google Can Have More Credible Search Rankings
JANUARY 26, 2017
Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? “Did the Holocaust happen?”
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
DECEMBER 6, 2016
Well, Google recently announced that its search results index is essentially being flipped and will prioritize mobile results first : This is big, so send us your questions so we know what's not clear & what we need to communicate more about https://t.co/i4krA3cgqN
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. The first step is to review, register, and then edit your business listing through Google My Business.
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely.
How to Survive Google's Pending Panda Update
MARCH 15, 2013
It appears the Google search spam team has a busy year planned. There will be an update of both Google Panda and Penguin this year. Google's updating their algorithm all the time -- some updates bigger than others, of course. The Google Panda Victims.
How Westworld and Google Algorithm Updates Are Alike
NOVEMBER 29, 2016
As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Well let’s take a deeper dive into the biggest Google algorithm updates made this year.
Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
JULY 10, 2014
Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings.
Everything You Should Know to Prepare For Google+ in 2014
NOVEMBER 8, 2013
Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently.
May Brings New Products and Updates from Google
EMagine B2B Blog
MAY 18, 2015
The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world.
Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
APRIL 14, 2015
Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. To check the mobile-friendly status of your website, do a Google search for site:domain.com on a mobile device.
How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
MARCH 6, 2014
Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page.
How to Please Google in a Post-Hummingbird World
JULY 10, 2014
In the last three years, there have been 45 Google Search algorithm updates, all of which have enhanced the search engine’s ability to properly evaluate the user’s search query and provide the most relevant search results possible. Understanding Google''s Hummingbird Algorithm.
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
JULY 19, 2016
This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs.
Google Ups the Ante As the PPC Landscape Continues to Change
FEBRUARY 22, 2016
Well, it looks like Google is at it again! Here is how ads used to appear on Google: 1-3 ads at the top of the page. According to Search Engine Land , Google is now rolling out a change that is going to eliminate the right-hand side ads from the search results.
15 Reasons You Should Claim Your Google Authorship Markup
JUNE 5, 2014
Google Authorship is a unique markup that allows you to connect your Google+ account with your blog posts and website. When you have Google Authorship enabled, your Google+ profile picture appears alongside your website link in Google’s search results.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. and a Google bot! Perhaps the best way to understand the way Google sees your site is to ask Google.
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
Google is about to update their algorithm again, and this time it could have a big impact on your business. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile.
The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
EMagine B2B Blog
JUNE 4, 2015
If you noticed that your website’s organic stats and rankings took a bit of a hit in the beginning of May, then you may have been hit by Google’s latest update. Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected. Surprise!
Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
FEBRUARY 25, 2015
Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time.
Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
SEPTEMBER 20, 2016
“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. The Google answer box feature is a welcomed addition to the SEO community as well. ” in Google.
What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
MARCH 17, 2015
There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience.
Google Algorithm Update Makes Authorship WAY More Competitive
JANUARY 8, 2014
Another change in Google’s algorithm means another change in strategy for all of us inbound marketers. but rather the change comes in the form of Google Authorship. What is Google Authorship? If you don’t know what Google Authorship is, let’s just recap quickly.
Why Your B2B Can’t Ignore Google+ Any Longer
EMagine B2B Blog
SEPTEMBER 8, 2014
Google+ is one of the most under utilized social media networks in the B2B space. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google+ posts are instantaneously indexed in the SERPS.
How B2B Advertisers Can Deal With Google’s Sidebar Changes
APRIL 5, 2016
A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Get The Most Out of Google Shopping.