Why are URLs so important?


After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices.

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Does URL Length Affect SEO? via @sejournal, @MattGSouthern

Search Engine Journal

Does Google prefer shorter URLs over longer URLs? That's an SEO myth that won't go away. Here's when URL length matters and when it doesn't. The post Does URL Length Affect SEO? News SEOappeared first on Search Engine Journal.

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Google: URLs Are Case Sensitive via @sejournal, @MattGSouthern

Search Engine Journal

Google's John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal. News SEO

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How To Create A Short Name & Short URL In Google My Business

Pearl Digital Marketing

Google My Business has rolled out the ability to add a short name and URL to your profile for Australian businesses. Let’s take a look at what a short name and URL actually is, as well as how to set one up for your business. Google seems to be on a roll with their updates over the past few weeks, especially after their core update to their search algorithm. What Is A Google My Business Short Name? What Is A Short URL In Google My Business?

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How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared first on Search Engine Journal. News SEO

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Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal. News SE

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How to Create Search Engine Friendly URLs


Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs.

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Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Google Discusses Grouping URLs for Core Web Vitals Scores via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal. News SEO

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Search Engine Journal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal. News SEO

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How to Build a Technical SEO Dashboard Using Google Data Studio


Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. While technical SEO experts can easily see the value of investing in tools like this, it can be challenging to convey this to key stakeholders.

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Things I do to optimize for Google search engine discoverability


In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Search Engine Journal

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors. The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal. News SEO

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How to Bulk Remove Thousand of URLs in Google's Index


Large scale removal of URLs from a website is not easy because of a multitude of factors. However, Google provides a number of free tools that can support the procedure. Less is sometimes more. Low-value pages can harm your business. With this post, you will learn how to safely remove hundreds or thousands of pages from your website with a step-by-step process.

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International SEO: Another reason to avoid AMPs


Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a ranking factor, AMPs are supposed to boost SEO. There is a fourth reason you need JavaScript on your pages: international SEO. This article tells the story of how we discovered this apparent conflict in Google’s standards at IBM. IBM’s struggle with international SEO.

12 of the Best Link Shorteners That Aren’t the Google URL Shortener


But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

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SEO for site acquisitions


How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility. This ensures that the link authority from the original URL will be transferred to the new URL.

Google News: how to do SEO for news websites


There is no doubt that Google is one of the most powerful companies in the world. Like every successful digital company, Google understands that there is no place for a comfort zone in this competitive Digital Marketing scenario. In this article, you will see: What is Google News?

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Analyzing 2 Million URLs: What We Learned About Core Web Vitals via @sejournal, @Searchmetrics

Search Engine Journal

As the launch of Google's Page Experience algorithm update nears, this study reveals how websites are performing against Google's benchmarks. The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal. AdNouncement Lite SEO

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How to Claim a Vanity URL for Your Google + Profile


Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/ 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. … Read the rest The post How to Claim a Vanity URL for Your Google + Profile appeared first on Fathom.

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SEO – rank is only half the story


When thinking about SEO, don’t just focus on your ranking positions. Take a look at your target URLs. Keyword referrals – you can get this using Google WebMaster Tools. It’s one of the most valuable pieces of SEO data you can have. Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy.

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Simple content optimization – SEO for when SEO doesn’t make sense


It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive.

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SEO Basics for Non-SEO Experts

Heinz Marketing

Search engine optimization (SEO) has always been a daunting subject in my mind—there is so much to it. However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener.

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International SEO: Conquer Google From All Over The World With Your Website


Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO. What is international SEO for?

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Google Search Console: What is GSC & How to Use it to Improve SEO


And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. What Is Google Search Console? Properly using the tool helps website owners make their website Google-friendly.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Just as trends in web design change and evolve over time, so do SEO best practices. Google is constantly evaluating which factors indicate a high-quality website for their users. Keyword best practices have changed, but they remain an important SEO factor.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO.

How to Use Google Web Stories for SEO


Following this, Google also launched its own version of Web Stories in 2018 , previously called AMP Stories. Google’s web-based version of the Stories incorporates audio, video, images, text, and animation to produce an engaging user experience for the viewers.

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Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly


So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs). An effective technical SEO strategy starts with a comprehensive audit.

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Local SEO: Optimizing Your Rankings for Google Local Search


Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Isn’t My Business Appearing in Google Local Search? + Why Local SEO Should Be Your Top Priority. Methods for Earning Local SEO Citations.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? And having a good SEO strategy can get you there! We’ll cover the following topics: What is SEO? How to start an SEO strategy?

On-page SEO: how to optimize your pages to rank on Google


SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. This also applies to the SEO concept itself, which is divided into on and off-page practices. What is on-page SEO?

Spending more time on SEO than adding value to Google?


I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library.

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. What Is an SEO Report?

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]


Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals.

How Google (Actually) Works


Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. What is Google?

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. 9 SEO Trends You Can't Ignore in 2020. How is SEO going to change in 2020? Will Be Rewarded by Google.

Technical SEO: a complete step-by-step on how to leverage your website


SEO strategies cannot be sustained without a consistent foundation. Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors. What is technical SEO.

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The 26 Best All-in-One SEO Tool Suites


SEO has a lot of moving parts. Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package.

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Three Simple (But Common) SEO Mistakes to Avoid in 2020


With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. Tailoring your Strategy to Google Instead of Users.

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