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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. What results does Google return? Play them at their own game.

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Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Search Engine Journal

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

SEO 119
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Three Advanced SEO Keyword Tactics

Webbiquity

This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Or, you can just hire professional SEO help.). Page Two Opportunities.

Keywords 346
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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy.

SEO 313
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results.

SEO 159
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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

Securing a top spot on Google’s search results is like striking gold. Yet, even with an impressive SEO strategy, top-notch content, and meticulous technical SEO audits, there’s no guaranteed ticket to the spotlight. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google.

Analysis 250
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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.