Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Unique Insights Available in Google Search Console

Method and Metric

With a number of available tools online that track the health of your website, Google Search Console tops our list as the most all-encompassing, robust platform for insights from organic search. Search Console insights provide […].

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. Enter Google Search Console’s Search Performance Report.

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Google Launches New Local Search Features via @sejournal, @MattGSouthern

Search Engine Journal

As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search Features appeared first on Search Engine Journal. Local Search News

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Google Search Quality Rater Guidelines Update

MarketMuse

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you. Search Engine Basics

Google Search Quality Rater Guidelines: How Google Evaluates Your Site

MarketMuse

This document reveals how Google determines quality. Search Engine BasicsHere's how content marketers can benefit.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website. What content to blog for Google search success.

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Are.edu Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

The post Are.edu Links A Google Search Ranking Factor? appeared first on Search Engine Journal. Some believe that.edu links are more valuable than other links for SEO. Are they right?

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Top Trending Google Searches March 2021

SEMrush

Want to know what is the most searched thing on Google? Semrush has complied a list of the 100 top trending searches and most Googled questions for March 2021.

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15 Search Engine Alternatives to Google

seo.co

Why Should You Care About Google Alternatives? + 15 Search Engine Alternatives You Should Know. + CC Search. + Google is the king of search. As a result, most search marketers only focus their efforts on getting praise—and ranking boosts —from Google.

Is Using Google Analytics A Search Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Will using Google Analytics on your website help it rank higher in Google Search results? The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

47 Google Search Statistics & Facts for 2021

SEMrush

A selection of Google search statistics that show how much Google has grown, how often it’s used, and some Google statistics about the economic impact in the US and the UK.

Cracking Google Image Search: How to Win the Web with Visuals

DivvyHQ

Did you know you can leverage visuals to win the search battle, too? Google image search offers another avenue to generate traffic to your website. The world of SEO isn't for words alone. But how does it work, and how can you strategize to achieve results?

How Search Engines Rank

MarketMuse

What happens when you type a query into Google? Search Engine BasicsImprove your content’s organic performance by learning what goes on behind the scene.

Google: Voice Search Is Not The Future via @sejournal, @martinibuster

Search Engine Journal

Google's Martin Splitt shared his opinion that voice search is not the future and that there will be no need to SEO for it The post Google: Voice Search Is Not The Future appeared first on Search Engine Journal.

Can Pro-Privacy Search Engines Replace Google? via @sejournal, @collectivemeasures

Search Engine Journal

Digital privacy is increasingly important, making non-Google, privacy-focused search engines more viable. The post Can Pro-Privacy Search Engines Replace Google? appeared first on Search Engine Journal.

Six Successful Strategies for Voice Search Optimization

Webbiquity

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Voice Search Optimization Strategies.

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Google Search Results Explained: Sitelinks

ClearVoice

What are Google sitelinks? Google sitelinks are links that appear underneath a search result to your content. When a potential customer searches for your website, you want your content to take up as much space on the results page as possible. The same goes for Google ads.

Google Enhances Search Results For “Deals” Queries via @sejournal, @MattGSouthern

Search Engine Journal

Google is now showing a new set of search results when people look for deals. The post Google Enhances Search Results For “Deals” Queries appeared first on Search Engine Journal.

Google’s New Search Could Significantly Change Content Discovery

Contently

Search engines have historically been distant cousins to social media platforms. Search was more transactional, asking users to come prepared with a keyword or a question. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. It’s unclear if Discover will also draw on past searches, but people can pick topics that interest them to fill the feed.

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What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. How Does Google BERT Work? This results in much more accurate search results.

How Does the Google Search Algorithm Work in 2021?

SEMrush

Discover what Google‘s search algorithm looks for when it ranks content, and find out how you can adapt your strategy to meet these criteria.

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Google Search Results Explained: Related Searches

ClearVoice

What are related searches on Google? Related searches on Google provide eight related search terms, relative to your initial query. This information helps you refine your search or help you determine user intent. . Google related searches example.

How to Use Google Trends to Compare Search Terms

SEMrush

Google Trends is a powerful tool to understand keyword popularity over time, create relevant content, and publish them at the right time. Learn how to use it to improve keyword research and create evergreen content with Semrush. Keyword Research

A Beginners Guide to Google Search Console

Method and Metric

Those looking to grow their presence in organic search, however, have access to specialized tools and insights developed by the most powerful search engine around (i.e. Google). So what is Google search console anyways? Why is Google Search Console important?

Google Announces Search Redesign Using MUM Algorithm via @sejournal, @martinibuster

Search Engine Journal

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM The post Google Announces Search Redesign Using MUM Algorithm appeared first on Search Engine Journal.

Google Autocomplete: How to Get Rid of Trending Searches

SEMrush

Turn off Google trending searches & autocomplete with step-by-step instructions for mobile & desktop. Keyword Research

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Say what? You read it right!

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Google Search Results Explained: Vertical Search Results

ClearVoice

What are vertical search results on Google? Vertical search results are a deep dive — a vertical plunge into a single topic. A vertical search engine, like Google News or Google Books, offers only niche (or vertical) search results. .

Google Halloween Search Trends For 2021 via @sejournal, @MattGSouthern

Search Engine Journal

Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more. The post Google Halloween Search Trends For 2021 appeared first on Search Engine Journal.

Google Mobile Search Updated With Continuous Scrolling via @sejournal, @MattGSouthern

Search Engine Journal

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. The post Google Mobile Search Updated With Continuous Scrolling appeared first on Search Engine Journal.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. If you want your home page to rise to the top of Google Organic Search I believe you’re going to have to bring some legit Google Authors on board and publicly be associated with them.

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What content to blog for Google search success

Biznology

Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. The post What content to blog for Google search success appeared first on Biznology.

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Google Search Results Explained: Image Results

ClearVoice

What are Google image results? Google image results may appear in addition to organic search results. They show in the SERP as a single row of images pulled from the top-ranking results for the searched keyword in Google Images. . Examples of Google image results.

Google Search Console Insights: 7 Questions Answered via @sejournal, @MattGSouthern

Search Engine Journal

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared first on Search Engine Journal.

Google Redesigns ‘How Search Works’ Website via @sejournal, @MattGSouthern

Search Engine Journal

Google has updated its 'How Search Works' website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first on Search Engine Journal.

Is Your Usage Of Google Ads An Organic Search Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Do Google's organic search ranking algorithms treat your content differently if you're paying for Google Ads? The post Is Your Usage Of Google Ads An Organic Search Ranking Factor? appeared first on Search Engine Journal.

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). What’s the big deal that makes searching inside apps so important? It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. But search is evolving.

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