What is Social Media Marketing?
DECEMBER 2, 2014
Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. Driving Search Traffic to Your Company’s Website.
The Marketer's Guide to Search Engine Optimizing Non-Written Content
APRIL 25, 2013
Even with the new glasses , Google still can’t read and index images, video, and audio content without a little help. You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. Twitter.
Google+ on its Third Birthday
JULY 1, 2014
I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?
How to be a Google+ success
JULY 8, 2014
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.
You can only win search by winning social
MAY 5, 2015
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God.
The implications for PR if Twitter goes away
MARCH 14, 2017
The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.
Top 5 Videos from Google’s SEO Guru, Matt Cutts
JUNE 24, 2013
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Ever seen YouTube videos you wished you could bookmark for later?
Google unmasks the anonymous with Google Authorship
JANUARY 28, 2014
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.
9 Key Points About Google+ Pages for Business for the B2B Marketer
APRIL 2, 2012
Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. minutes on Google+ in January 2012, a drop from 5.1 What About Google+ Profiles?
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. So, search becomes personal.
Build your brand (for free)
DECEMBER 30, 2014
I also have search locked down. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Do YouTube (for free). You want to treat your YouTube Channel like you would your blog.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
What’s the average click-through rate of a link shared on Twitter? What percentage of queries on Google each day are new to the world (i.e., State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
What Search Engines Are Looking For? Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. Guest post by Jon Rognerud.
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In addition, YouTube reaches more 18 to 49 year olds than cable television.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 90.
15 ways to use Twitter to toast your competition
grow - Practical Marketing Solutions
NOVEMBER 28, 2011
There are lots of success stories and case studies documenting business success through Twitter. There are a variety of free and effective “listening” tools available to allow you to save searches such as Tweetdeck and HootSuite. He felt he knew me through my Twitter posts.
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
A huge number of students these days are beginning the college search online. They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Lets talk YouTube for a minute. Welcome back marketers.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. It isn’t nice to try to fool Google, Yahoo!,
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week
OCTOBER 14, 2012
Are you changing and adapting to social media and search engine updates? As Google Rolls Out Update to Its Page Layout Algorithm, From Search Engine Land. Google just rolled out another algorithm update. In fact, this is Google's fourth update in two weeks.
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value.
6 B2B Online Marketing Predictions for 2017
JANUARY 5, 2017
Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services.
18 Ways To Build Trust Within Your Online Network
AUGUST 5, 2015
Trust is a core component of a successful search engine optimization initiative as well. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Retweet another person’s discovery on Twitter as well.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Google Review Count: 449. Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention.
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs).
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Google Webmaster Tools Schema.org FAQ.