Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” 2) Google Keyword Planner. Google Review Count: 29,800.

Trending Sources

The 24 Best Visual Content Creation Tools

Webbiquity

Google Review Count: 366. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Google Review Count: 259. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals.

Tools 93

The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. 1) Google Scholar.

7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.

The 29 Best Social Media Monitoring Tools

Webbiquity

Google Review Count: 345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Google Review Count: 298.

This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. Ahrefs is a powerful SEO tool set that has many amazing tools for content marketers who’re looking to grow their traffic from Google.

The 21 Best Content Curation Tools

Webbiquity

Google Review Count: 350. Sample review: “Add and curate content from any public webpage. Google Review Count: 346. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Google Review Count: 342. Google Review Count: 323.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Google Review Count: 216. Google Review Count: 90.

Tools 68

The 15 Best Audio and Video Editing Tools

Webbiquity

Google Review Count: 341. Sample review: “You no longer need to be a video geek to create awesome videos. Google Review Count: 248. Google Review Count: 243. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures.

Tools 67

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Google Review Count: 449. Sample review: “Competitions get social media users engaged. Google Review Count: 320. Sample review: “Split testing is an important part of your website. Google Review Count: 295. Google Review Count: 250.

Tools 52

Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site. times Google’s estimated number of users.

The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing.

RSS 14

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . YouTube Targeting.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. A Look at Online Display Advertising for Lead Generation.

A Social Media Measurement Dashboard; One Approach

NuSpark

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . YouTube. YouTube Analytics is the source for much YouTube metric data. Google+ (Plus 1s Plus Comments Plus Reshares)/Total Posts.

A Social Media Measurement Dashboard; One Approach

NuSpark

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. YouTube. YouTube Analytics is the source for much YouTube metric data.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

Google Review Count: 391. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Google Review Count: 228. Sample review: “You can re-purpose some of your best content for Medium.com. Google Review Count: 141.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Now, however, Google is smarter. You cannot expect Google to do all the hard work for you. “ Marketing is impatient.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Below is a sample Welcome tab developed by app maker PageMagix. Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook’s own Insights, and Google Analytics.

The 24 Best Email Marketing Tools

Webbiquity

Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count: 349. Sample review: “Ever forget to follow up with a contact? Google Review Count: 332. Google Review Count: 285.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. Google Trader Joe’s. You’ll find their website and a Google+ page with one whole follower. “Brands So Popular They Don’t Need to Advertise!” “10

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Under the analytics category, we can see that Google dominates the market, with 98% of all HubSpot customers leveraging Google Analytics -- that's great market share. The top-used video platform -- by wide margin -- is YouTube, followed by Vimeo and Wistia.

50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. The rise of video as the king of content has been quite the sight to behold.

FAQ 54

Accountants are Cool (No, Really!).Show the World with Video Marketing

Marketri

Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. Google analytics showed the most traffic to the Web site ever, including media hits.

CPA 50

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

NOTE: The supporting content is key to earning high-quality backlinks because Google devalues earned “embed links” if only your infographic is published. Large sample size. If you’re publishing on YouTube, you can use its cards and end screen features.

Link 27

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for.

Video 50

17 Smart Ways B2B Marketers Can Use Pinterest

Marketing Action

The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting.

Transforming P&G

Paul Gillin

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.

The Essential Guide to Creating an SEO-Friendly Customer Journey

Hubspot

If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google.

SEO 53

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

Another option is to include a short sample of the original post with a referral link back to that page. Just be sure to include a canonical link in any republished content so that Google is tipped off to the reuse—that way, your SEO won’t get dinged.

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden.

SWOT 66

My Brief, Absurd Stint Blogging for a Giant Tech Brand

Contently

” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” We use Google Hangouts.” ” I Google the term: software as a service.

Skype 36

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services.

Online Reputation Management Strategies for Higher Education

Fathom

Take the information you’ve gathered and write sample responses to the common things people ask or say about your school. Free techniques include searching social networks such as Twitter and Google+ for brand mentions.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Here''s what a sample buyer persona might look like: This is only a few questions you''ll want to answer about your buyer personas. I’m aware of companies who have found their target audience on Twitter or on Google+. Content marketing alone won’t deliver organic traffic.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And you'll never get clicks if that first slide doesn't capture visitors' attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. You also likely know that it's often easier to rank with YouTube videos due to the strong domain.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. million business-oriented queries on YouTube every week. Google’s share of the U.S.

Stats 77

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings.

Using Content Marketing in the Professional Services Industry

Hubspot

You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. We haven’t incorporated Google into our lexicon as a verb for no reason, people.