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End-of-Year Martech and Business Software Sales

Webbiquity

Select a template, add questions, embed the form on your blog or website, and monitor responses. Integrates with popular services like PayPal and Salesforce.com. Upload photos and clips into an easy-to-use template or start from scratch. The Dates: Now through December 31. Lead Generation Software. Project Management Software.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc.

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The 14 Best Marketing Automation Tools

Webbiquity

Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. There’s a reporting function, and facilities to create email templates.” Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800. Google Review Count: 34,500.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. Canterris and mKubed also host Web forms and landing pages but NurtureHQ apparently does not.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

There are numerous sales enablement tools out there for organizing content, including Highspot and Docsend (we built a homemade one using a Google sheet). In a recent joint webinar, Optimizely discussed their efforts to close Salesforce as a new client by creating a landing page specifically for people with Salesforce.com email addresses.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise also integrates today with Google Apps and the Amazon Redshift database. Current clients use Openprise in more modest ways, however.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.