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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? All publicly available data is fair game.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

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It’s Time to Audit Your Website’s Social Functionality (Checklist)

Adobe Experience Cloud Blog

Sample Follow-Me type buttons (image from contentmarketinginstitute.com): What I found is that many sites had one of the following issues: Links to socially share the content on the brand’s site, but no links to follow their accounts/content on these same social media sites. Google+ Post: ? Google+ Business Page: ? RSS Feed: ?

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

You can also add RSS feeds to get content from the websites you regularly visit. Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Analytics, Keyword Discovery & SEO.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is often displayed on search engine results pages below the page title as a sample of the content on the page. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Read a marketer's guide to understanding Google Panda here. Google AdWords is the classic example of this.