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The Succession Planning Process – Tips for Transferring Skills to New Leadership

Hinge Marketing

Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. An important place to begin the succession planning process and ensure critical skills transfer is to engage and empower your teams across the generational divides.

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Pipeline acceleration: Why it matters and how to get started

FunnelEnvy

From Meta to Google to Coca-Cola, the most successful companies worldwide have a long history of creating disparate teams and putting them together to achieve important goals. In 2012, Google even conducted an internal study codenamed “Project Aristotle” to study the dynamics of groups within a larger company.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

They can recognize complex patterns, process information, draw conclusions, and make recommendations. In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. Web3 Web3 is the third iteration of the internet.

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How to Build a Process for Growth Experiments

Hubspot

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. How to Build a Process for Growth Experiments. Predictable.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Based on that limited research, I came away impressed with the sophistication of the features as well as their scope.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Start with one language, fine-tune the process, and scale it for other languages. While Google Hangouts and Skype are great, they have their limitations. The training materials are ready; the process is well documented; and there are plenty of examples to review. Implement an optimized content marketing process.