Webbiquity

JANUARY 14, 2021

According to the Pew Research Center , “In June 1995, 14% of the general public said they went online either from work, school or home. Technology has permanently revolutionized the communication processes in five key ways. Automation simply means using technology to perform or execute recurring business processes. Automation.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Webbiquity

JANUARY 26, 2021

Directory links no longer matter much (though building out your Google My Business profile is vital ). A Google search on “web presence optimization” yields more than 150 million results. But the WPO approach is more popular than ever. It’s just the tactics that have evolved over time. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

NOVEMBER 20, 2023

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform. Grow organic traffic with complete SEO tools, from keyword research to backlink analysis, technical audits, position tracking, AI-powered content creation, and more. The Dates: Now through November 27th. For new users only.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Webbiquity

APRIL 11, 2023

This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. First, be sure to do your own research on statistics as some content may be older and lean one way. The data used for this technology could be two years old.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

MARCH 15, 2022

You Know the Steps of the B2B Purchasing Process. An effective B2B CRO strategy begins with understanding the purchasing process. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. CRO requires the right strategy.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

SEPTEMBER 6, 2022

Videos are so popular that even Google loves them; they make up as much of 70% of the top 100 search result listings for some products and categories. Before making a purchase decision, consumers research many sources of information. The idea is to make the information gathering and purchase processes easier. Website content.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Webbiquity

NOVEMBER 5, 2019

Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers. Buyer background research.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

AUGUST 19, 2021

Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. Research Your Target Audience. As early in the new product development process as possible, you’ll need to define who the product is for. Research Your Competition. What will they be using your product for?

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Note that a sales plan is only a part of a bigger sales planning process that doesn’t end with writing a document, but may stretch for years and even decades for large companies and projects. Image credit: Unsplash.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

Webbiquity

OCTOBER 4, 2022

Process: lack of sales training, poorly defined sales process, not enough leads, etc. Efforts were generally limited to adding meta tags to pages and posts, and possibly brainstorming some keyword ideas (without detailed research). People: poor sales leadership, lack of staff, inadequate pre- or post-sales support, etc.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

MAY 11, 2017

But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Google Review Count: 197. Google Review Count: 179. Office Online feels much more like Microsoft Office than Google Docs does — right down to the ribbon. 3) Google Docs.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Webbiquity

JULY 21, 2020

What’s most important is for marketers to understand what IA can do and how to apply it to improve marketing processes. If you already have a Facebook or Google Business page, Jimdo will pull your company information and images to create a beautiful, professional website for you in less than five minutes. Fortunately, no!

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

APRIL 15, 2013

If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney. The list will usually contain well-known sites like Google, Yahoo!,

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Webbiquity

JUNE 22, 2021

Here’s a process for developing B2B buyer personas based on six dimensions, that not only characterize your target prospects but also provide actionable guidance for reaching them. Defining where your prospects are is the first step in developing your marketing plans, particularly for targeting advertising on Google or social networks.

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. Not only have the tools improved, but so have the virtual event planning and production processes within most organizations.

CMO 205

CMO Gartner Budget Programs Spending 205

Webbiquity

NOVEMBER 17, 2022

Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. And it’s an ongoing process. Page load time is a factor in Google search results ranking. Writing compelling headlines takes research and creativity. Reduce Page Load Time.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

APRIL 9, 2019

If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox. The main uses of the software are: Business process automation/work flow. Data delivery (to other business processes, analytics, etc.). The Product.

Enterprise Management 230

Enterprise Management Work Management Marketing Management Paid Search Agency 230

Webbiquity

FEBRUARY 25, 2020

According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%. Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Webbiquity

APRIL 27, 2011

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. But is it reasonable to say that search has changed everything ?

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

SEPTEMBER 20, 2021

B2B lead generation is simply the process of identifying ideal potential customers for your service or product and attracting them to make a purchase. To make the most out of your content marketing strategy, you need to do thorough research on what topics are most important to your prospects and what type of language to use.

Lead Generation 270

Lead Generation Tactics Sales Qualified Leads Generation 270

Webbiquity

JULY 10, 2018

Fonts: When you’re ready to venture beyond Arial, Verdana, and Georgia, tools such as Google Fonts , Font Squirrel , and WhatTheFont expand your horizons with hundreds of original font choices. Keyword Research Tools for SEO and SEM. Among the most popular general keyword research tools are Wordtracker , HitTail , and KWFinder.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

FEBRUARY 24, 2017

For example, many businesses spend thousands of advertising dollars on Google Adwords. They might need to do more research and compare prices from various vendors before they make a purchase. If your customer acquisition strategy isn’t working, it may be time to research lead nurturing processes. Conclusion.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Simplifying and personalizing the buying process is now the key differentiator. LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

APRIL 3, 2018

Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Webbiquity

MAY 9, 2017

According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. Google Review Count: 233. Google Review Count: 162. Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.” Sales Tools.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MARCH 21, 2017

Google Review Count: 203. Google Review Count: 170. Google Review Count: 166. Google Review Count: 141. Create and send invoices, estimates and receipts; track the status of invoices and payments; process credit cards, scan receipts, manage payroll, and produce financial reports. Google Review Count: 183.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Webbiquity

JUNE 30, 2020

In response to the pandemic, 87% of businesses have changed their recruiting and talent onboarding processes. But they should replace in-person interviews with virtual conversations deeper into the process in these days of global pandemic. This may help to streamline the interview process and promote a positive candidate experience.

Work Management 271

Work Management Marketing Management Skype Paid Search Agency 271

Webbiquity

JUNE 18, 2018

The 14 Best Content Planning and Research Tools. The 17 Best Keyword Research Tools for SEO and SEM. The Six Best Google+ Marketing Tools. The 23 Best Google Chrome Extensions for Digital Marketers. Content Strategy and Planning. The 23 Best Content Ideation Tools. The 21 Best Content Curation Tools. Content Development.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. So, doing research to find the most relevant and engaging influencers in your market is a critical part of the process.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” Keyword Research/SEO. They’re not much different. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MARCH 30, 2021

Personalization is for the lead generation and nurturing process. According to a Juniper Research report , the number of voice assistants in use worldwide surpassed the 4.2 Personalization is so important that 71% of people report feeling frustrated when their shopping experience is not customized to them. Voice search is hot.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259