Paul Gillin

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How Will Computers Serve Us in 2020?

Paul Gillin

Panelists: Alfred Spector, Google; Rodney Brooks, MIT, Heartland Robotics, David Ferrucci,IBM. Alfred Spector, Google. Google search results don’t have to be 100% accurate, so it can focus on a bigger problem set. Google cars are an example of that. I’m sure Google data centers will continue to grow.

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Know Thy Customer

Paul Gillin

I was struck by how well researched your book was, with lots of real-life examples. That forecasting, operations research, data mining, data integration, reporting and statistics. Everyone in the global 2000 has burned in through a painful process their enterprise transaction systems. I created a new acronym: FODDRS.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. I had a chance to attend the recent Web 2.0 and Twitter. Why should you care?

Web 2.0 50
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Book Review: Tales From a Veteran Blogger

Paul Gillin

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Fellow product managers will relate to all of this.

Blogger 50
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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. Identifying correlations can be a time-consuming process, requiring new variables to be introduced independently of each other so that change can be isolated. However, research statistics aren’t sufficient.

ROI 50
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B2B Blogging Gets Publishing Discipline

Paul Gillin

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50
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How Will Technology Affect Employment?

Paul Gillin

Natural language processing has improved a lot, machine vision hasn’t and technologies like judgment and practical sense really haven’t gone anywhere. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. Development is very uneven.