• OUTREACH  |  THURSDAY, JANUARY 18, 2018
    [Google, Process] 4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018
    Scheduling meetings is an arduous process when both parties are on different Gmail or Outlook orgs and don’t have visibility into each other’s schedules. Manual prospect research. It’s time to bring your team into the future of sales with a streamlined way to do all of your prospect research in less time because every second your reps spend Googling is a second they’re not building relationships with prospects.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Google, Process] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Google, Process] Only B2B - Untitled Article
    Google it? As the customers rely more and more on their research, marketers will continuously be engaged in content marketing. According to Arts Store Front, a sales funnel is the buying process that your typical customers go through in order to make a purchase , like so: Picture by ArtsStoreFront. Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Google, Process] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    You can subscribe at Google Play and the iTunes store and every episode past, present, future available always at salespipelineradio.com. ” The thing is, that’s great for attracting visitors, but there’s more that has to be done and there’s more that can be done to enhance that entire process. By Matt Heinz, President of Heinz Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Google, Process] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    Anyone who’s ever tried to give written driving directions and quickly switched to drawing a map knows how hard it is to accurately describe any process in words. That’s why research like this study from Invoca shows consumers only want to engage with chatbots on simple tasks and quickly revert to speaking to a human for anything complicated. Some of that understanding comes from artificial intelligence but the real limit is the what data the AI has available to process.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Google, Process] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Google, Process] How to Generate Leads with Webinars
    As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Therefore, case studies are the best way to convince and persuade before beginning the sales process. Tools like Canva make it easy, so there’s no excuse to use boring webinar slides anymore: According to the Social Science Research Network, 65% of people are visual learners.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Google, Process] 3 Simple Tools for Hiring Great Content Creators in Less Time
    I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. The time-consuming component of the hiring process is vetting and interviewing the applicants. The average interview process in the United States runs 23.8 days, according to Glassdoor research. interview process = 23.8
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Google, Process] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig. Within this realm, AI also plays a major part in autonomous driving capabilities -- especially when it comes to sensory perception (like objects in the vehicle's path), data processing, and action.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Google, Process] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Natural language processing continues to sit at the forefront of this conversation, with marketers still working to optimize voice strategies that make their brand accessible for those using voice-activated gadgets and search. While slower and more costly, this process forces your brand to be thoughtful about how your brand expands and serves a global content marketing strategy, rather than just jumping from a national to international scale with the addition of a site widget.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 4, 2018
    [Google, Process] Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook
    But they can use the general decision-making process behind Red Bull’s stunts to help build a strategy that works for their respective brand. In 2012, an Austrian skydiver named Felix Baumgartner drew worldwide attention for his record-setting skydive from 128,000 feet above sea level. Viewers who watched his jump in real-time may remember how Earth’s gravitational pull was weaker at this altitude.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Google, Process] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    Whether it’s Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa, voice represents an ever-growing share of the search pie. Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. I asked Google Home, “What are the best laptops?”
  • THE B2B RESEARCH BLOG  |  THURSDAY, JANUARY 4, 2018
    [Google, Process] Five B2B marketing predictions that will come true in 2018
    Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see). Here we reveal the five steps of the B2B buying process and how to influence each. The post Five B2B marketing predictions that will come true in 2018 appeared first on Circle Research - B2B market research company. Everyone’s a futurologist at this time of year and most of them spout complete bollocks.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Google, Process] 3 Aha Moments to Improve Your Content Marketing in 2018
    And then I point to our research showing that 75% of the most successful B2B marketers always or frequently deliver content consistently compared to 59% of the overall sample. I was thrilled to read a recent article from Steve Rayson on {Grow}: New Research Answers: Is Content Marketing Sustainable? I published 4 Google Analytics Reports Every Marketer Should Use and Where Should You Spend Time on Your Website: 5 Data-Driven Opportunities.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 29, 2017
    [Google, Process] Where is B2B marketing headed? 7 predictions for 2018
    The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management. They are now responsible for researching and influencing 65% of purchase decisions, and in 13% they are the decision-makers themselves. End-of-the-year predictions are a dangerous business.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 29, 2017
    [Google, Process] 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
    A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”. In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Look beyond the content team to improve content processes. You’ve almost certainly heard this quote: “Good artists copy.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Google, Process] Only B2B - Untitled Article
    Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. After going through almost hundreds of websites and research on how to plan your B2B lead generation strategies we have come up with 19 best 2018 B2B lead generation strategies for marketers to strengthen their B2B lead generation. 18 Best 2018 B2B Lead Generation Strategies For Marketers.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Google, Process] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. It’s that time of year again for #secretsanta at KoMarketing!
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Google, Process] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    Facebook has taken action as well , removing exploitative demographic targeting, instituting stricter ad review processes, and also promising to label political ads in the same way that traditional television and print ads already do. The general public more than likely won’t use this resource regularly, but it will serve as an invaluable source for journalists as they research stories. 2017 has been quite a year.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Google, Process] 10 Interesting Digital Marketing Stats to Ring in 2018
    Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Millennials make up more than half of B2B researchers. In just the last few years, millennials have been part of a major shift in the B2B researcher demographic. In 2012, B2B researchers were pretty evenly distributed across all age groups.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Google, Process] Our Favorite Articles & Blog Posts of 2017
    From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) . How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Google, Process] Should I Write Business Blog Posts?
    Google, and other search engines, have a part of their algorithm that rewards you for having lots of pages, rich with keywords, and that have been recently published. And even if your clients aren’t reading blogs on a regular basis, they most likely are searching Google for answers. It encourages your blog contributors to research, learn, and stay on top of news and trends. Make it a part of your weekly process.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 20, 2017
    [Google, Process] Is Your Marketing Ready for 2018?
    Peg’s three main messages include: Prioritize people and process over technology. The people-process-tech model, which puts technology at the end of the decision-making process, has been around for decades. Still, companies often rush into marketing-technology decisions before they understand their processes or lack of processes. When you’re creating RFPs or otherwise researching martech vendors, look for a vendor that fits your need.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Google, Process] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to locate organic search data in Google Analytics? Michele Linn outlines the path to this report – and how to act on what you find – in her post 4 Google Analytics Reports Every Content Marketer Should Use. Do your keyword research. Let Julia McCoy’s Nutshell Guide to Proper Keyword Research serve as your primer.
  • NUSPARK  |  MONDAY, DECEMBER 18, 2017
    [Google, Process] Discover Buyer Intent and Boost Your Content Marketing ROI
    Hold that thought while we step back into Internet history to see how we arrived where we are today — sinking in a glut of content and still feeling like less of a force in the sales process than we’d like to be. As the Internet has matured and Google has increasingly served up the answer to just about every question that has popped into our minds, B2B buyers have become more empowered.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Google, Process] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    Definitely check out the Marchex Research Report: The Offline blind spot and the modern marketer: Optimizing the path to purchase when your prospects become customers offline. Guy and team have done a bit of research in this with Forester that will highlight a lot of the conversation today as well. I certainly have gone through the research report as well. By Matt Heinz, President of Heinz Marketing.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Google, Process] What Buying a New Phone Taught Me About Brand Narrative
    From one hyperstylized brand narrative to the next, to some creepily accurate retargeted ads that follow me, I have never felt so important to Apple and Google—nor so uncertain as to whether or not that’s a good thing. Between friends and family using their preferred devices around us to incessant advertising that appears if we accidentally use the word “phone” in a Google search, most of us are familiar with these brands and their products in our day-to-day.
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Google, Process] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    Research and reference content. Knowledge can become obsolete very quickly, new research findings help business audiences to understand changes. The Harvard Business Review article above reported on the research of Paul Santagata, Head of Industry at Google and referenced the company’s two-year study on team performance. A related post on Inc ‘ Google Spent 2 Years Studying 180 Teams. Research and Reference Content.
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Google, Process] Fundamental SEO Strategies for B2B Organizations
    81% of people perform some type of online research before making a large purchase. With content still being one of Google’s top ranking signals , is the content you’re producing truly meeting the needs of your audience or answering real-world questions for the personas that you are trying to attract? Brainstorming and doing the proper research for your topic is always the first step for high-quality content.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 13, 2017
    [Google, Process] A Healthcare Marketer’s Guide to Local SEO
    Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves a great deal of research. A patient (or caregiver) goes through several stages of online research before scheduling an appointment to seek treatment. Update your Google listing. The first thing on your local SEO checklist should involve either creating or updating your Google My Business (GMB) listing.
  • NUSPARK  |  WEDNESDAY, DECEMBER 13, 2017
    [Google, Process] How to Use 3rd Party B2B Intent Data to Drive Leads
    Consumer insights from Google show B2B buyers typically perform up to 12 internet searches before choosing a brand’s website to visit. This means a large portion of the research that influences their decision happens before they click on any website. That’s where context comes into play because it’s one thing to know someone from Company X is researching your offering, and another to find out why. B2B Lead to Sale Process Marketing Strategy
  • LEADFEEDER  |  TUESDAY, DECEMBER 12, 2017
    [Google, Process] The Exact Steps I Used to Get a 49% Response Rate From Leads at a Conference I Didn’t Even Attend
    Otherwise, you may want to research other tools. In that respect, Google is your friend. Manually checking information is the most time-consuming part of my process, but I end up with far more valid names and addresses for my prospects. From one conference in November, I sourced 981 potential leads. After three weeks, 49% of them replied, and two of them already closed deals worth $100k to my company. The brilliant part?
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Google, Process] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . But too many companies don’t have adequate processes, skills or equipment, so their opportunities keep turning to ashes. .
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Google, Process] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    The data boosts includes economic development within the EU and transparency within the EU institutions, including geographic, geopolitical and financial data, statistics, election results, legal acts, and data on crime, health, the environment, transport and scientific research. Uniform Crime Reporting : The UCR Program has been the starting place for law enforcement executives, students, researchers, members of the media, and the public seeking information on crime in the US.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Google, Process] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Top 5 B2B Prospect Research Tools. AeroLeads: Find B2B Prospects using a Google Chrome Plugin. GrowthList: Hand-researched list of 14,000+ fast-growing tech companies with validated email addresses. JoinMe: Collaboration tool to cut through pointless processes, politics, and protocols with a single click. Ambition: The B2B Sales Management Cloud backed by Google, Harvard Business Review & AA-ISP.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Google, Process] Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
    This ever-growing body of research is helping us understand what the most successful firms do differently than average firms. And their secret isn’t better people or processes. They know that most of today’s buyers reflexively check Google first whenever they have a problem to solve, so the experts diligently optimize their open-access materials (such as blog posts) for online search.
  • KEO MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Google, Process] Content Marketing in 2018: Trends & Predictions to Watch
    Look for a new process in 2018 where ideas are constantly being improved on, customized for different audiences, and adapted to a variety of different formats to meet customers where they are. The media research giant Nielsen reported your customers feel the following: 82% trust recommendation from people they know. All you need do is Google “FTC endorsement fines” to see the multitude of companies facing trouble.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 6, 2017
    [Google, Process] AEC Marketing Trends: 2018 Edition
    Today, 80% of buyers check out a firm’s website during the buying process and a third of the time they rule out the firm based on what they found. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Google, Process] 54 Content Marketing Stats to Guide Your 2018 Strategy
    And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive.
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Google, Process] 9 Core Components of an Inbound Marketing Campaign
    Remember, to be successful, persona research should be backed by data - never base a campaign on assumption! Even the best content is of no use if it cannot be found, therefore to create highly accessible, resonant content; Research the keywords that match the terms that your buyer personas are using. Google has a very useful Keyword Planner tool). You will then be able to use this data later in the nurture process. Inbound Marketing is a Continuous Process.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 4, 2017
    [Google, Process] The Case Against Thought Leadership (Mostly, Anyway)
    One-size-fits-all definitions of thought leadership (a simple Google search will give you as many as you care to read) would have you consider pretty much any B2B content to be thought leadership. It’s well researched. but because real thought leadership lacks antecedents, it requires more rigorous research and analysis to support it. Unsurprisingly, it will usually require original research or at least a thorough investigation of the existing literature.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 4, 2017
    [Google, Process] Amazon and Google now lead two key martech categories as vertical competition heats up
    A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. But as they walked me through their deck, there was another finding of theirs that made me almost fall out of my chair: Amazon and Google have now each jumped into the lead of major martech categories. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Google, Process] Top B2B Marketing Services for 2018
    But before outlining the top marketing services for B2B companies, you first need to understand some significant trends: Your buyers will turn to online tools at an increasing rate – You can expect a greater reliance on tools such as Google and LinkedIn. To reach the highest performance levels and accomplish your B2B marketing goals next year, stay focused on these marketing services: Target Market Research – You may not know as much as you think you do about your buyers and marketplace.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 30, 2017
    [Google, Process] How to Adopt a Customer-Centric Strategy for Your Content
    Our research also helped Red Hat refine and deepen its understanding of the personas and flesh them out. CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. Key to those processes and tools is strategic use of metadata, including taxonomy. Does your company look at content through customers’ eyes?
  • VIDYARD  |  WEDNESDAY, NOVEMBER 29, 2017
    [Google, Process] Skip the Content Gurus and Trust Yourself
    Here are a few of our favorite moments: I’m curious, about the topics you’ve explored, the people you’ve talked to, the research that you’ve done, as it relates to this idea of intuition and it’s role in the content development experience? It’s never been easier to just figure out what the average is because you can ask somebody on social or Google it or go to YouTube and find a tutorial.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Google, Process] Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
    If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Google “business case content strategy” and you’ll get only 72,000 results. The lack of a centralized approach could be costing the business, but a centralized process could slow things to a point where it hurts sales and revenue, and teams would move more slowly. 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 28, 2017
    [Google, Process] How to Develop and Grow a Successful Podcast
    Just look at the ones you listen to and do your research. The process takes 60 to 90 minutes. We later added distribution on Soundcloud and Google Play, but this needs to be done separately.) Libsyn also provides the download stats and a dashboard, much like you find in Google Analytics (iTunes doesn’t provide any data). Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing.
  • ENGAGIO  |  MONDAY, NOVEMBER 27, 2017
    [Google, Process] How to Hire a Director of ABM: Tips for Confidently Making This Critical Hire
    Here’s how to go about the process effectively so you can kick-start your ABM program with confidence. Insightful about the nuances of the buyer process. You’re not always necessarily looking for a specific answer, rather you’re looking to determine a candidate’s thought process. According to Laszlo Bock , Google’s VP of People Operations, “The second-best predictors of performance are tests of general cognitive ability (26 percent).”.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 27, 2017
    [Google, Process] The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort
    The hub-and-spoke model will save you considerable time because you don’t have to spend a lot of time to come up with fresh ideas to pitch for a guest blog or to research the topic because you’ve already done most of that work in crafting the hub content piece. It should satisfy the following conditions: Good organic traffic potential – Use Google Keyword Planner or another tool that monitors traffic by topic, and evaluate what’s been written on a topic.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Google, Process] 41 Top Lead Generation Tools of 2017
    Process Automation. Customer Research/Survey. All you need is Google Analytics and Leadfeeder can tell you who visited your site in the last 30 days. Email Lookup Tools These tools help to automate the process of finding someone’s email address. Yet Another Mail Merge Pricing: Free for 50 emails/day, Paid plan at $24 for 400 email/day Rating: N/A Yet Another Mail Merge is a Google Sheets Extension that you can use to track email opens.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Google, Process] 41 top lead generation tools 2017
    Process Automation. Customer Research/Survey. All you need is Google Analytics and Leadfeeder can tell you who visited your site in the last 30 days. Email Lookup Tools These tools help to automate the process of finding someone’s email address. Yet Another Mail Merge Pricing: Free for 50 emails/day, Paid plan at $24 for 400 email/day Rating: N/A Yet Another Mail Merge is a Google Sheets Extension that you can use to track email opens.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 23, 2017
    [Google, Process] How Will Content Personalization Shape Your MarTech Stack? A Conversation with Paul Roetzer and John Mihalik
    In 2015, technology market researcher Gartner predicted that by 2018, companies that had “fully invested in all types of personalization” would outsell companies that had not by 20 percent, and that by 2020, smart personalization engines that recognize customer intent would enable digital businesses to increase their profits by up to 15 percent. PR: In 2015, I attended a SXSW talk where the Associated Press had automated the process of writing earnings reports.
  • ONALYTICA B2B  |  WEDNESDAY, NOVEMBER 22, 2017
    [Google, Process] 5 Top Tips to Get Your Senior Execs on Social Media
    According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. Take some time to do your research and share what other executives in similar positions are doing within the industry. At the start of the process check their SSI score and/or KLOUT score. The same process doesn’t work for all.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 21, 2017
    [Google, Process] The power of a ‘real-time’ content marketing strategy
    Build trust with your audience and with Google by making sure your content is good quality, spam-free and well optimised. But don’t let the friendly, spontaneous vibe fool you — there’s a content marketing calendar in place and a planning process to ensure a constant stream of content. Research shows that real-time marketing boosts engagement, customer satisfaction, reach, and conversion rates.
  • ENGAGIO  |  MONDAY, NOVEMBER 20, 2017
    [Google, Process] How to Research Target Accounts in ABM
    And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research. Tier 3: Light research. What you need to research for Tier 1 accounts. Again, the research intensity will depend on the account tier.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 20, 2017
    [Google, Process] 15 Secrets To Creating The Perfect Meta Descriptions
    With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. In other words, Vladimir Fefer, SEO manager for retailer Zoro.com, said marketers should look in search analytics in their Google search console accounts, filter out the branded queries and sort by most impressions.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 20, 2017
    [Google, Process] Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits
    Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.
  • HEINZ MARKETING  |  MONDAY, NOVEMBER 20, 2017
    [Google, Process] Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin
    But you also, you lose a lot of control over the process. Paul: You know, Matt, I just went to Google and looked up account-based partnership and it’s already there and both of your pictures are listed right next to the Wikipedia entry there. Companies needing to get their sales and marketing teams together and aligned on things like, who the target buyer is and what the buying process is. By Matt Heinz, President of Heinz Marketing.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 19, 2017
    [Google, Process] 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros
    Committing to a process of content creation. In addition, his blog’s engaged and informed readers support his research through their comments and emails. He also uses the questions he’s asked at his speaking engagements at marketing conferences and corporate retreats as fodder for research and tracking for the next edition. ” @MarkSchaefer’s book #Known shares focuses on how becoming known is an evolutionary process.
  • ALTITUDE BRANDING  |  FRIDAY, NOVEMBER 17, 2017
    [Google, Process] How to Come Up with a Great Company Name
    Some companies still hold the names of their founders (Ford, Mitsubishi), others feature generic-sounding names (General Electric) while others ‘made a name for themselves’ with some truly attention-catching and inventive names (Google). After all, you want your company name to catch people’s attention and cause them to research your company more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 16, 2017
    [Google, Process] 5 Steps to Successfully Map Your Content Strategy for the New Year
    In this post, we will walk through a five-step process for mapping out organic search-friendly content well in advance so last-minute stress can be kept at bay. If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. With the holidays nearly upon us, you’re likely planning meals, making lists of gifts to buy, coordinating family visits, and much more.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 16, 2017
    [Google, Process] Why Marketers Shouldn’t Shy Away From Long-Form Content
    From a technical perspective , Google considers long-form content more authoritative, but that doesn’t mean that you should throw in thousands of meaningless words into the article and expect rankings to improve. While you might have the most interesting topic and groundbreaking research data, you can’t expect the readers to consume it all. Reading time indicators simplify the selection process of readers, and are being increasingly employed in online content platforms.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 15, 2017
    [Google, Process] 3 Strategies for Researching your Target Audience [VIDEO]
    Lee Frederiksen provides 3 ways to conduct research to help you gain a decisive advantage over the competition. How do you go about researching your target audience? 3 Strategies for Researching your Target Audience. What can you learn from them from what you can find in a Google search, in databases from associations, and a variety of secondary sources? The third way, and is perhaps the most effective way, is to actually do some research on your target audience.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, NOVEMBER 12, 2017
    [Google, Process] Content Creation Robots Are Here [Examples]
    Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Google has paid over $800,000 for the Digital News Initiative being developed by the U.K. Automated Insights also says its Wordsmith tool can replace the monotony of research and structured data compilation that a human would have to do in the content creation process.
  • EMAGINE B2B BLOG  |  FRIDAY, NOVEMBER 10, 2017
    [Google, Process] Lunch + Learn: Website Optimization Process
    Sarah Weesner, VP of Web Maintenance and Support, is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process. . I’ve been a stickler about the fact that you should not add duplicate content to your site – whether you have permission or not, because no one wants to be blacklisted by Google. Process for website optimization before launch.
  • EMAGINE B2B BLOG  |  THURSDAY, NOVEMBER 9, 2017
    [Google, Process] Why Digital Matters in Construction and Engineering Marketing
    The purchasing process that buyers follow today has become increasingly complex due to the competitive nature of online marketing. To make matters even more complicated, more players have made their way to the decision-making discussion to help research, evaluate, and compare options. In the guide, you’ll get: Latest stats from Construction Marketing Association, DemandGen Report, Content Marketing Institute and Think With Google.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 9, 2017
    [Google, Process] 2 applications of marketing AI
    My team built a first-of-its-kind Watson-powered keyword research tool. Keyword research allows you to learn the voice of your customer and tune your marketing messages for them. We get keyword data from Google , and we organize it into topics for our topic taxonomy. But you do need to understand how to use natural language processing to extract the data and classify it, and how to test and improve the models using machine learning.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 9, 2017
    [Google, Process] Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
    HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research]. As our research reveals, about one-third of marketers are in the young and first steps category, another third are in the adolescent stage, and the last third characterize themselves as mature or sophisticated. What is our internal process or workflow for creating this content? Of course, if you have people on your team who have these skills, bring them in earlier in the process.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Google, Process] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    At the top, the visitor is conducting research and looking for answers to a problem. On October 17, Google is slated to release an updated version of its popular Chrome browser, version 62, which will prominently display sites that do not use SSL -- Secure Sockets Layer, the technology that encrypts your connection to a website so that hackers can't intercept any of your data -- as “Not Secure.” When we talk about conversion, we’re essentially talking about an exchange.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Google, Process] Enterprise Marketing Best Practices for 2018
    Best practices for enterprise-level SEO content include: Thorough keyword + user intent research. Google’s new machine learning program is learning to identify which ranking factors are important for different industries. Creating a process for responding to customers on social that loops in any relevant team members so that efforts aren’t duplicated.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Google, Process] A Quick-Start Guide to Paid Content Promotion
    Before you enter into a native advertising agreement, research carefully to make sure the audience who will see your content displayed will be complementary to your own – why pay to reach the same audience twice or to engage people who aren’t likely to share your brand’s interests, or recognize its value? And with the number of organic links on a Google SERP decreasing to an average 8.5, 75% of users never scroll past the first page of @Google results via @HubSpot #research.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 6, 2017
    [Google, Process] 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
    By contrast, publishing new data and research is a great way to build a robust link profile. Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., Gather data points (preferably plucked from original research) about your topic. The editing process is more important than ever in long-form content like this. Data/research.
  • PUREB2B  |  SUNDAY, NOVEMBER 5, 2017
    [Google, Process] 10 Influencer Marketing Tips to Reach New Audiences
    This will guide the entire process and allow for better monitoring and maintenance of your campaign performance. Involve them in the planning process whenever possible. Do Your Research. You can use tools like the Google Analytics Suite to keep track of your influencer marketing efforts. Influence cannot be gained overnight.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, NOVEMBER 5, 2017
    [Google, Process] Debunking a Myth About Millennial B2B Buyers
    Research studies by the IBM Institute for Business Value, Google/Millward Brown Digital , Sacunas (now Merit), and SnapApp/Heinz Marketing have shown that Millennials are now playing significant roles in B2B purchase decisions. One recent research report emphatically stated that "the Millennial buyer is impacting the entire buying journey and the old marketing and sales tactics won't work." B2B Buyers B2B Marketing B2B Selling Process Marketing Strategy Marketing Tactics
  • CONTENTLY  |  FRIDAY, NOVEMBER 3, 2017
    [Google, Process] The One Marketing Buzzword You Should Actually Care About
    So I started digging into some research on empathy to see what I could learn. Today Google reports a staggering 53 million results for the definition of empathy, and I would wager that very few of them are about art. As I’ve been immersing myself in the research, I’ve developed some practical ideas on those three areas, and over the next few weeks, I’m going to release articles on each of those topics with my solutions baked in.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Google, Process] How to Get More Targeted Leads (a B2B Playbook)
    Researching your ideal target leads. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . An important thing to keep in mind is this process will take time. Typically it depends on the complexity of the product or service you are trying to sell, as well as the number of people involved in the decision-making process: . . . You can find out more about this process here. . . .
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 2, 2017
    [Google, Process] 5 Ways B2B Organizations Can Leverage User-Generated Content
    Creating unique surveys and research for your industry can quickly propel you to better thought leadership, more website traffic, and inbound links as people link to your latest findings. Advertising: A blinded screenshot of client results on Google Analytics or their incoming order screen that is a direct result of your advertising campaign. In any case, make asking customers for photos or videos of your products or services at work part of the project completion process.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 1, 2017
    [Google, Process] Is Your Employer Brand Focused on the Wrong Things?
    According to Google Trends, interest in employer branding has reached an all-time high this year (see Figure 1 below). Google Trends report for the term “employer branding.”. What the Research Tells Us. Figure 2 shows the five employer marketing tactics in our research that are more popular with employers than with the job seekers they are trying to reach. The largest gap of all can be seen in the role that published articles play in the recruiting process.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 31, 2017
    [Google, Process] Our Thoughts on the Sales & Marketing CEB Keynote Presentation
    For those who may not be familiar, CEB (now a division of Gartner) is a large B2B research and consulting firm. Compare that with a whopping 45% of their time is spent researching independently. Digital Spans The Entire Buying Process. Think your buyers are doing the majority of their research online during the early phases of the buying process? throughout the buying process. Sales & Marketing CEB Keynote Presentation.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 31, 2017
    [Google, Process] What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In
    The thing about roundup posts is that most who participate understand the only real reason you’re asking is to get the benefit of their influence and their audience to whatever it is you’re writing about and to give you some added credibility in the process. After articles I tend to research those included since I value their input. It may require some experimentation to see how long the process takes and how your readers respond.
  • THE LEAD AGENCY  |  MONDAY, OCTOBER 30, 2017
    [Google, Process] B2B Social Media Strategies and Best Practices
    So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. Research your Competition. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. In the process of researching your customers, you might also uncover some feedback that can strengthen your business. Social media can be a powerful B2B marketing tool.
  • CONTENT MARKETING INSTITUTE  |  SATURDAY, OCTOBER 28, 2017
    [Google, Process] This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
    Ahrefs is a powerful SEO tool set that has many amazing tools for content marketers who’re looking to grow their traffic from Google. With Ahrefs tools you can easily find out what people are searching for in Google, so you can create content around the most popular search queries. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 27, 2017
    [Google, Process] Six powerful B2B marketing tactics you may be missing
    But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. One very effective approach is to audit existing content based on the buyer role (like specifier, decision-maker, end user) and the stage of the buying process (like need recognition, researching solutions, vendor comparison). There are so many great new techniques in B2B marketing today, it’s hard to keep up.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 23, 2017
    [Google, Process] How To Capitalize On ‘How To’ Searches
    Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search engine to find what they need – and where brands have an opportunity to not only find them, but provide value. Research. said to start with keyword research on which “how to” searches customers are using to find your brand already. First, check Google Search Console and select queries [and] then search ‘how to,’” Shaw said.
  • HUBSPOT  |  MONDAY, OCTOBER 23, 2017
    [Google, Process] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure (es-la)
    In this post, I'm going to break down what SSL is, an updated version of Google Chrome that will soon flag websites which are not secure, and how you can evaluate and get SSL. Google is getting ready to release a new version of their popular Chrome browser, version 62, which will begin to indicate that a page is not secure if it contains a form, but does not have SSL-enabled. This process will be easier than using Let's Encrypt, but does have a cost associated with the certificate.
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Google, Process] Creating a B2B Digital Marketing Plan
    The planning process clarifies your target audience. Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). Rely on Google Analytics to show you what works. Research-Based Content (32%). Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Google, Process] Micro-Influencer Marketing is the new Influencer Marketing
    Micro-influencer marketing is a process by which we identify all the influencers in your space and engage them on behalf of your brand—upwards of six- to eight-thousand! This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 17, 2017
    [Google, Process] Six BIG Productivity Hacks to Get More Content Marketing Done
    Another key finding from the State of Marketing Strategy Report drives home the importance of a documented strategy: “The most successful marketers: document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t.” The bar keeps getting raised for content marketing.
  • VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Google, Process] Vidyard Extends Leadership in Powering the Video-Enabled Business
    Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. Now called Vidyard GoVideo , the tool is helping 130,000+ users across more than 100 countries record, share and track personal video messages from within Google Chrome and Gmail.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 15, 2017
    [Google, Process] How to Take an Audience-First Approach to Your Content
    This journey is a tool to get insight into your audience’s needs, not a chronological process. It also could be externally driven, often stimulated through advertising or media such as a news item highlighting research that says children aren’t eating healthy enough. By identifying the triggers, often through qualitative and keyword research, you can form a picture of the content topics relevant and useful to your audience.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, OCTOBER 11, 2017
    [Google, Process] The Future of Content and SEO: 5 Trends Every Marketer Needs to Know
    Note: All research in this post comes from the BrightEdge study of Fortune 500 marketers unless otherwise noted. Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. Content optimization ensures that consumers are able to discover and consume your content via organic search, which drives 51% of all website traffic, according to BrightEdge proprietary research.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Google, Process] 3 Steps to Applying Your Personas to Segmentation
    Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. With all the setup processes behind you, it is time to start targeting and engaging your customers and prospects with relevant information. New technologies in this space look for an increase in research on your product and signal when and what customers want to hear. You have spent months creating your list of personas.
  • SCHUBERT B2B  |  FRIDAY, OCTOBER 6, 2017
    [Google, Process] 4 Ways to Get the Most Out of B2B Blogs
    It’s understood that B2B buyers spend a lot of time conducting online research before contacting a salesperson. Most often, the B2B buying process is long, complex and involves many people and purchase considerations. Regularly adding new blog posts gives you more pages on your website for Google to index. And don’t let the people responsible for researching and writing your blogs work in isolation.
  • SCHUBERT B2B  |  FRIDAY, OCTOBER 6, 2017
    [Google, Process] 4 Ways to Get the Most Out of B2B Blogs
    It’s understood that B2B buyers spend a lot of time conducting online research before contacting a salesperson. Most often, the B2B buying process is long, complex and involves many people and purchase considerations. Regularly adding new blog posts gives you more pages on your website for Google to index. And don’t let the people responsible for researching and writing your blogs work in isolation.
  • THE LEAD AGENCY  |  WEDNESDAY, OCTOBER 4, 2017
    [Google, Process] The Definitive Guide to Machine Learning for Marketers in 2017
    According to researchers at RMIT , the future of work will be radically disrupted by ubiquitous automation. In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.
  • KAON  |  WEDNESDAY, OCTOBER 4, 2017
    [Google, Process] Why Augmented Reality and Virtual Reality Will be Important for Your Business
    When, for example, artificial intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs. the Google Daydream). Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017.
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Google, Process] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. Sellers serve on the front lines of the sales process, talking to prospects and target accounts on a daily basis.
  • MODERN MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Google, Process] How Can Brands Deliver Robust Customer Experiences?
    Currently, price and product are the key drivers for the decision-making process. Brands must ensure they have metrics and strict procedures to standardize the process while making the consumer feel special. According to Google, 98% of Americans alternate between a number of devices daily, making it imperative to gain insight into every touchpoint involved with each customer.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Google, Process] What to Know About Real Search Engine Optimization Experts
    Ultimately, being an SEO expert requires an understanding that the overall search engine optimization process is ongoing, especially if hoping to achieve and maintain top positions on search engines result pages (SERPs). Search engine optimization experts should have the ability to: Stay up-to-date with Google’s, and other search engines, algorithm changes. Never provide these details until you conduct your research.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Google, Process] What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
    For smaller companies, there may be just one person who does key phrase research, writing, and outreach. DAMON: Client focused, process driven, constantly looking at analytics, rankings reports, & competitor data to mine opportunities for improved rankings and additional traffic. They are constantly performing research, case studies, as well as going through their own trials and tribulations.
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