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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Learning to Live With Employee Opinion.

PR 130

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Buffer Social ).

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Google Review Count: 345.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Google Review Count: 332. Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Google Review Count: 319. Google Review Count: 245.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Google Review Count: 312. ” — The Social Media Hat. Showcase reviews: The Social Media Hat.

RSS 223

What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Fonts: When you’re ready to venture beyond Arial, Verdana, and Georgia, tools such as Google Fonts , Font Squirrel , and WhatTheFont expand your horizons with hundreds of original font choices. Sumo also provides an attractive, flexible social sharing buttons bar.

Design 180

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 3 SEM Facts.

Stats 207

Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development

Trends 123

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

If you have a brand site you want to turn into Google catnip, Audienti’s for you. The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too.

Top 10 Demand Generation Resolutions for 2014

The Point

Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve SEM conversion rates.

The 21 Best Content Curation Tools

Webbiquity

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Google Review Count: 346. Google Review Count: 342. PR Daily.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.

The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Google Review Count: 55,200. Google Review Count: 46,800. 19) Social Crawlytics.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google.

The 24 Best Email Marketing Tools

Webbiquity

But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Google Review Count: 446. Google Review Count: 349. Google Review Count: 332.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year.

What is Webbiquity? How to Be Everywhere Online

Webbiquity

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. If SEO is about getting your website onto page one of Google, WPO is about owning that page. Welcome to Webbiquity! What exactly is that?

Online 104

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork.

Online 194

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes?

Stats 201

The Seven Best File Sharing Tools

Webbiquity

As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 699,000. 2) Google Drive. PR Daily (7 PR Tools).

Tools 204

The 17 Best Project Management Tools

Webbiquity

It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Google Review Count: 317. Google Review Count: 267. Google Review Count: 264. PR Daily.

Tools 207

The 24 Best Visual Content Creation Tools

Webbiquity

Google Review Count: 366. Design tool for custom images, presentations, and social media graphics. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Google Review Count: 259.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

The 14 Best Personal Productivity Tools

Webbiquity

Google Review Count: 355. Google Review Count: 183. Google Review Count: 170. With Toggle, you can track your time by client and project both on your desktop and on your mobile device. ” — B2B PR Sense Blog. Google Review Count: 363. Google Review Count: 297.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

SEM 28

Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 26

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Google Review Count: 197. Google Review Count: 179. Office Online feels much more like Microsoft Office than Google Docs does — right down to the ribbon. 3) Google Docs. Google Review Count: 166. Google Review Count: 338. Google Review Count: 99.

Real-World Results from Web Presence Optimization

Webbiquity

The company has integrated its SEO and online PR efforts for WPO. Obviously, dominating the first page of Google in this manner is affected by factors (including Google’s ongoing changes to its algorithms).

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. by SEM ClubHouse.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Google Review Count: 175.

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Can social media be the new white hat SEO technique?

Biznology

Soon I realized that there were quite a lot of people who were consulting with organizations large and small about how to optimize their own sites and properties, there were black, gray, and white hat strategies who were offering e-books and conferences, training, and services to the point that the market was getting crowded, I was outclassed, and SEO and SEM were threatening to become a commodity, resulting in lower prices and a competition to the bottom. Image via CrunchBase.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Google Review Count: 436. Google Review Count: 432. Google Review Count: 420. Google Review Count: 410.

The state of earned media blogger outreach

Biznology

Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call. In this case, I have an infinite number of 90-day demo accounts I can offer an infinite number of SEM influencers.

What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. SEO, SEM and Web Design.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

social networking profiles, social bookmarking sites, other bloggers). The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Google.

RSS 109

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Director, Marketing, Communications & PR at EndPlay, Inc.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

The Medium.com is the message

Biznology

I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo!

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