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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Twitter.

PPC 83

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers.

SEM 48

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. Put content like that out on Twitter, Pinterest or Facebook, the places more largely populated by the undergraduate population. Welcome back marketers.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. Search engines like Google, Yahoo!

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

Stats 142

Digital Marketing Strategy for Launching New Products & Services

Fathom

At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Post on Google Buzz.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). For example, many businesses spend thousands of advertising dollars on Google Adwords.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.

Stats 77

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

CPC 5

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Google Review Count: 175. Google Review Count: 123. Google Review Count: 21. Google Review Count: 15. Google Review Count: 173. Google Review Count: 170. Google Review Count: 166. Google Review Count: 159. Google Review Count: 158.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. Google Review Count: 302.

SEO 107

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. ” Getting less traffic from Google?

Online 124

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Are you a Search Engine Watch Member? |

SEM 62

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. PPC : Pay Per Click. GA : Google Analytics. Share your additions in the comments below with me on Twitter ( @wittlake ). <em>Image Some days B2B marketing discussions seem more like a reading of alphabet soup.

SME 103

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Leveraging Google Trends for keyword "hot topics" related to your industry.

SEM 31

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on.

Leverage Your Hospital Ratings from the U.S. News & World Report

Fathom

News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. Remember to share several times across your social networks, especially on Twitter. Option two is to leverage review extensions in Google AdWords.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 6 Twitter Statistics.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. Google Analytics – 21,200 members.

Four Responsive Email Layouts

delicious b2bmarketing

Find him on Twitter @cstudabaker and ask what board games hes playing lately. New Twitter Mobile App Aims To Enhance Tweets & Events If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google? New Twitter Mobile App Aims To Enhance Tweets & Events.

Email 61

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) There is no ability to do that with PPC!

Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years

Marketing Action

The study breaks out acquisition by channels (including PPC, CPC, email, Google, organic, referral, banner, Facebook, affiliate, Twitter, CPM). Twitter bottomed out the pack, delivering less than one-hundredth of one percent.

CPC 21

How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. Google made the process even easier. SEO and SEM tactics easier still.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. He helps clients address SEO needs onsite and offsite, including helping clients after a Google penalty.

SEO 43

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Navigation Summary (or) Click Path Analysis Many analytics packages, such as Google Analytics, WebTrends, and Omniture, have Navigation or Click Path Reports that show which pages visitors came from – and which pages they visited next. Example: Navigation Summary report from Google Analytics. (To

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog.

Mail 23

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Google does a good job of this with the help information for their various tools. •

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. SEM or SEO?

Digital Marketing Glossary, Part 3

Marketing Action

Pay-per-click (PPC, also called cost per click): is an internet advertising model used to direct traffic to websites from search engines, advertising networks, content websites, and blogs. Here’s the third and final installment of the Digital Marketing Glossary.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? The study authors admit that because they focused on meta search engine DogPile, the figures may be different for other search engines (such as Google, maybe?).

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. SEM or SEO?

Leverage Your Hospital Ratings from the U.S. News & World Report

Fathom

News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. Remember to share several times across your social networks, especially on Twitter. Option two is to leverage review extensions in Google AdWords.

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing blogger Chad Horenfeldt shares unique tips in this marketing post on how B2B marketers can take their Twitter efforts to the next level. Recent Twitter Statistics - In this Social Media Marketing Blog post from Scott Monty, find some interesting analysis on the latest Twitter numbers from Pew Internet.