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B2B Marketing 2022 Trends

The Lead Agency

Trend 8: Update Digital Strategies for Google Discovery. Google currently holds 92.27% of the total search engine market share. Google is starting to look at synonyms and related words; as such, the age of keyword stuffing is well and truly over. Trend 8: Update Digital Strategies for Google Discovery Ads.

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7 Frightfully Fabulous Halloween Content Marketing Campaigns

Outbrain

The campaign was promoted via a creepy clown-filled YouTube video with the hashtag #ScaryClownNight. Fanta is repeating its popular campaign featuring seasonal graphics on its packaging along with experiential Halloween kits available at every point of sale (POS). A campaign that combines clowns and trolls? We’re lovin’ it!

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . Google is sunsetting Universal Analytics (what they now call the OG version of Google Analytics) early next year. Note this is from Google’s demo account. Here is what you need to know. .

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!)

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Google Shopping Ads. TrueView Ads on YouTube. Google Ads has automated rules for just about anything you can think of: Scheduling ads.

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What is E-Commerce Marketing? Platforms, Strategies, & Tools

Martech Advisor

Shopify allows you to build an online store and offers features such as social commerce, Facebook ads, a POS system, etc. The platform can be integrated with social media platforms (Facebook and Instagram), Amazon, Google Shopping, Square, and eBay. Are they investing heavily in Facebook ads or creating YouTube videos?

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Best Free/Open Source Workforce Management Software

TrustRadius Marketing

An example of an extra feature in this area is sales forecasting based on POS data to schedule employees more effectively. The user-friendly training tools let you upload files (or link a Youtube video) and then quiz employees about the contents. This is all about the basics of ensuring you have the right people in the right place.