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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. It should take one click,” Google says.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

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5 Types of Data Breaches You Should Know About

Valasys

Google data substantiates that the number of malware sites detected per week continues to decline every year. As of March 2020, Google detected around 600-800 malware-infected websites per week. 3) Phishing. The goal of Malware is to steal information from your computer somehow. 4) Denial of Service (DoS).

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

In 2014, Google caused some furor in the Email marketing community when they announced the addition of an unsubscribe link that appears at the top of the email content. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. Using “Via” Sends.

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

Use granular permissions. The new intern shouldn’t get the username+password to your biggest client’s Google Ads account. Your security against phishing is only as strong as your most gullible employee. They should start with read-only on the accounts they need access to and nothing more.

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

It can even compromise your SEO efforts by causing Google blacklisting or having the content of your pages altered. Phishing is one of the most common forms of cybercrime – and it something that many people are aware of, even if they do not know it by name. In August 2014, Google announced that HTTPS is a ranking signal.

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Our ESP has been hacked!

Goolara

The use of this protocol will help prevent phishing emails (those pretending to be from eBay, Bank of America or other brands with good reputations) from landing in your inbox. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited.