7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority?

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search. Google is releasing the mobile friendly update on April 21st. Kiss Your Google Ranking Goodbye.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. It does understand synonyms, is a thesaurus, and can make leaps in logic; however, Google cares more about speed than cleverness.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be. Say what? You read it right!

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Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content.

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals.

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. You would provide a unique domain name or unique URL address that was only associated with the campaign but would not have the granularity that modern clients demand.

21 Smart Google SEO Tips for 2021

Moz

First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. We are talking about 21 smart Google SEO tips for 2021. Now Google gets their breadcrumbs from a lot of places.

Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. Fortunately, Google has a tool that can help you – the Disavow Links tool. The Google “Disavow Links” Tool.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. So what makes Google+ special? Google+ Guides and Tips. ” Google+ for SEO?

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

Is it because Google E-A-T is an actual ranking factor, or is it something else? Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a ranking factor?". We don't know if Google uses it or not.

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

Is it because Google E-A-T is an actual ranking factor, or is it something else? Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a ranking factor?". We don't know if Google uses it or not.

The Ultimate Guide to Google Search Console in 2018

Hubspot

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. This guide covers: Adding your website to Google Search Console. Sign into your Google account.

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4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. Linking out externally helps show Google that you’re different and better. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.”

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

You must pay close attention to your backlink profiles, especially given the March 2019 Core Update , which focuses on “Google favoring websites, particularly when users are searching for sensitive YMYL keywords, that are able to provide a higher level of trust.” URL Structure.

Guide to 301 Redirects in SEO

seo.co

SEO is a complex series of strategies that are all designed to help your website rank higher in Google search results. There are many “ranking factors” to consider, but one of the most important is PageRank. The higher your PageRank is, the higher you’ll rank in search results.

The ultimate guide on Link Building

RockContent

It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. How does Google evaluate links? These links show Google a site’s popularity and authority in the market. How does Google evaluate links?

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

When you’re looking for something—a good restaurant to eat at, the name of a good tax attorney, or just a random fact about the movie you’re watching—you usually turn to Google. If you hide your information, Google may think you’re attempting to do something sneaky.

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Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Google: Why It Is So Hard To Confirm All Algorithm Updates”. One off the biggest struggles in the SEO community is that Google rarely confirms or denies algorithm updates. Google’s Andrey Lipattsev explains why it’s difficult for Google to do that. Google Shows Personal Data within Search Results, Tests ‘Recent Purchases’ Feature”. Live Now: Google Cache Goes HTTPS for HTTPS Sites”. Google Expandable PLA View Test Displays 16 Product Listing Ads”.

What is Link Juice and how it impacts on digital strategies

RockContent

Many important factors impact the ranking of a website on Google. These links have a positive impact on the way Google ranks websites. If a page has several links in its content, it becomes better evaluated by Google’s algorithms.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Google’s ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building for SEO should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to build backlinks naturally.

SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

External Links: Why Should You Link to Other Websites?

RockContent

The most successful of these was Google, whose algorithm uses the prestigious PageRank system, a project developed by the company’s founders as students at Stanford University. Google Analytics. Google Search Console.

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank. Post on Google Buzz.

They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. Google My Business: FAQ for Multiple Businesses at the Same Address. A Beginner’s Guide to Ranking in Google Maps.

Study Confirms Moz Has the Largest Link Data Set

Moz

The queries were evenly split across the sectors, and then used to pull results from Google for the top 100 domains. The link graph — the sum total of all of the links that connect the pages on the worldwide web — is the foundation of PageRank and the original Google algorithm.

How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty. In these cases, use Google’s Disavow tool.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

How does the introduction of Google Instant change SEO tactics? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 1 on Google by iMediaConnection. ** 5 Stars. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics.

How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

If you’re like most people, the answer is Google. That’s why it has become so crucial to make sure your brand’s content ranks on Google, so you can send qualified leads to your website. Google uses crawlers (also known as robots) to index pages on the web. Areas to optimize include title tags, heading tags, meta description, alt text on images, body copy, and URL. Give your Content Tracks custom URLs.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

The free version crawls up to 500 URL’s, which may be ideal for small sites, but larger organizations should invest in the commercial version which carries a £99 per annum licensing fee. The free version of Open Site Explorer provides high level link metrics such as inbound links to the domain, overall site, and a proprietary scoring system designed to emulate in part the Google PageRank algorithm.

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Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. I’m saying I don’t know what the Google algorithm depends on.

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. Check for indexation by Google.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

His site was summarily de-listed by Google. He had to create a new site with a new URL and start all over again. by Google for use of black hat practices by their SEO vendor. From their Recently Asked Question page titled, “SearchDex Best Practices,” I clicked on a link to read, “SearchDex Response to Google Guidelines.” ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank.

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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural. If you are curious to find out how Google sees your website you can use the fetch as Google tool and compare this to what users see.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself. But it turns out Google is not going to believe you unless many other sources, that they also trust, say the same thing.

Why B2B Blogs Aren’t Achieving SEO Success

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Optimizing individual posts and getting the post URLs indexed is the key objective. No control over what is indexed A quick look at what the search engines indexed from each blog showed low value URLs.

On-Site Optimization for Improving Overall SEO

seo.co

Just don’t use this to try and cover up black hat tactics—Google will find out. Keep your URLs static. If you’re not familiar with dynamic versus static URLs, this terminology may seem strange to you. Organize your URLs logically with a breadcrumbs trail.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. But the message is still relevant: You might hit your numbers using black hat tactics but, inevitably, Google''s going to notice that you''re doing something "unnatural." Marketers.