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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Need to sell your search engine marketing program to an executive?

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Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Their competitors.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google+ specific metrics (number of included circles, interactions). Compete Metrics (Visitor Traffic, Rank).

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SEO for Bing: A Search Engine Optimization Guide for Microsoft Bing

seo.co

Making Google happy is a big part of any professional SEO s job. Have you been presuming that Bing SEO is a waste of your time just because Google is king of the SEO hill? Although Bing is trailing Google by a ways, it still has a decent chunk of the market; plus, Bing powers Yahoo!s Who Uses Bing? Bing processes 13.7

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

As executives (whether we’re CEOs or Chief Marketing Officers/CMOs), when it comes to technology, we often don’t know what we don’t know. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM). His site was summarily de-listed by Google.

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18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

It was a perfect way to augment most any SEO campaign, that is until the Google Farmer/Panda update,” Dan DeRoeck delves into how the landscape has changed for this tactic and provides ten tips to pursue this strategy successfully in the post-Panda world. 8 Tactics to Try as Google Tinkers with its Ranking Algorithm by MarketingVOX.