ViewPoint

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google Sites.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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Trending Sources

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. If a page is wasted, Google gets quite irate. Google’s Data Highlighter.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? 8 Fun Facts About Google's Algorithm. 1) Google’s overall algorithm has had one name since 2013: Hummingbird.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. Your mileage may vary (ibm.com has millions of ranking pages in Google). Image credit: Getty Images via @daylife.

Google’s Angry Birds

Marketing Action

Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. This chart is MozCast ’s “weather report;” it shows turbulence in the Google algorithm over time.

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

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Is Google Hummingbird a Win For Marketers?

Modern B2B Marketing

Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches.

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''.

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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Google Algorithm Updates. If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. Guest post by Celina Conner.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text.

How Google Search Works, In a Nutshell

Hubspot

Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? So that’s basically just like, tell me everything about Google. How Google Indexes Web Pages.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?

SERP 45

What Google Thinks about Influencer Marketing

Content Standard

Google has issued new rules on how bloggers should behave when they have a relationship with a brand. Google’s Influencer Guardrails. Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content.

SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

SEO 60

For ranking algorithms, AdAge is no Google

Biznology

The bottom line is that AdAge is no Google when it comes to ranking algorithms. Google has probably spent a little more time on its ranking algorithm than AdAge, of course, and it is certainly more complex. Google must test them to be sure that they are really improvements.

Cloud: Top 100 Influencers & Brands

Onalytica B2B

Personal cloud services such as Dropbox, One Drive, Google Drive or iCloud provide the solution to our centralised and accessible data storage needs. PageRank (Normalised). PageRank (Normalised).

Brand 141

Google's Panda ranking algorithm changes SEO forever

Biznology

This time, SEO really is changing in a fundamental way, because the Panda update has changed, and is continuing to change the search ranking algorithm in the biggest way since PageRank. If you want to see how machine learning is turning SEO on its ear, check out my latest post on Search Engine Guide, " Google's Panda ranking algorithm changes SEO forever.". Organic Search Algorithm Google PageRank Search engine optimization Search Engines Searching

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. PageRank (Normalised). PageRank (Normalised). Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.

PR 140

Launching your social campaign with guns blazing!

Biznology

Share on Google plus. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTube

The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

PageRank (Normalised). PageRank (Normalised). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims?

Ads 8

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Ultimately, we don’t know much about Google’s algorithm , but we do know that it rewards content that includes relevant keywords.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Google: Why It Is So Hard To Confirm All Algorithm Updates”. One off the biggest struggles in the SEO community is that Google rarely confirms or denies algorithm updates. Google’s Andrey Lipattsev explains why it’s difficult for Google to do that.

Content Development With Hummingbird Means Knowing Your Customers, Not Keywords

Fathom

Google’s search algorithm update ‘Hummingbird’ back in August is a sign of things to come in the world of digital marketing. Google has seen mobile search grow at an exponential rate, the rate of growth is comparable to the early days of Google’s desktop search.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Google quickly replaced Yahoo! Internet Marketing Google Intranet Wikipedia

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 6,330.

Top 50 Content Marketing Thought Leaders

Marketing Insider Group

Onalytica claims that the ranking was determined through a PageRank analysis of the network of people talking about the # contentmarketing Twitter hashtag from the previous six months. How do you gain authority on a topic without having an unlimited amount of time, money and people?

Is Author Rank Really Relevant?

Hubspot

By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Here ye, here ye.

Nofollow Tags: What They Are and Why They Matter

Act-On

Link spam: Any links whose purpose was solely to improve a website’s ranking in search engines by controlling some of the flow of PageRank from one website to another. Google’s Matt Cutts and Jason Shellen (Blogger, Google Reader, Brizzly, et al.) Nofollows and Google penalties.

SEO 71

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.

SEO 54

Edtech and Elearning: Top 100 Influencers and Brands

Onalytica B2B

click on the names to see their Twitter profiles). Alice Keeler – Author of “ 50 Things You Can Do With Google Classroom “ “Technology does not make for better learning. PageRank (Normalised). PageRank (Normalised). Google For Education.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. 1 on Google by iMediaConnection. ** 5 Stars. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics.

Link 36

What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Facebook, Twitter, and Google+ can change the rules of what’s acceptable and who you can reach whenever they choose. Historically, media has been broken into three categories: Paid. Earned. Owned.

The Trouble with Klout

Paul Gillin

If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.&#

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A Brief History of Search & SEO

Hubspot

And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. In other words, we believe, today’s Google. The early 2000s saw the beginning of the Google takeover. Google goes local.

13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Luckily, John Mueller confirmed via Twitter that it’s just a scare tactic and Google is equipped to handle. Google released the real-time Penguin 4.0 This update also removed the notion of a “penalty” related to Penguin and rather “devalued” links that no longer conformed to Google’s Webmaster Guidelines. Gary Illyes confirmed last year that 30x redirect do not lose PageRank. John Mueller also recently reconfirmed that Google would prefer this over “click here”.