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Customer Experience Matrix

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

Venntive’s pricing model – starting at $25 per month for up to 1,000 contacts, with unlimited email – also fits a small organization without a big prospect list, since it would pay about that amount for basic email and Web hosting. They also have simple finances and simple Web sites. The Web site builder is much more robust.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Speaking of small business suppliers, Google and Intuit are long-shot contenders. But what, exactly, will the consolidation look like? Other, less successful vendors simply vanished.

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Why Social Media Really Matters

Customer Experience Matrix

Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer.

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Collapse of Civilization Makes Marketers' Jobs Harder

Customer Experience Matrix

All four measured institutions (business, media, government, and non-governmental organizations) took similar hits, although government fell the most. But consumers still spend most of their time on search engines and social media, which GlobalWebindex found remain by far the top research channels.