organic 
Chris Koch
MARCH 4, 2011
The business side of these organizations is trying to maintain profitability by slashing staff and by maximizing online traffic to make up for lost print ad revenue (and other desiccated revenue streams like events). But most marketing organizations don’t measure relevance; they measure output—whether it’s in leads or downloads.
Chris Koch
DECEMBER 2, 2011
In HP’s case, it was CARE, the aid relief organization. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.
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Chris Koch
DECEMBER 2, 2011
In HP’s case, it was CARE, the aid relief organization. Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Let them win stuff.
Chris Koch
JUNE 16, 2009
I don’t think much of blogs that just post links to other stuff, unless the links are organized into useful lists, which take time. And now when I do my morning research and find something interesting—but not interesting enough to spark a full blog post—I can twitter it so that others can learn what I’m learning.
Chris Koch
NOVEMBER 20, 2009
So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. More importantly, we found that executives in large organizations use social media more than in smaller organizations, and C-suite executives actually use social media more than their lower-level buying peers.
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