• VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Google, Organic] Vidyard Extends Leadership in Powering the Video-Enabled Business
    Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. Now called Vidyard GoVideo , the tool is helping 130,000+ users across more than 100 countries record, share and track personal video messages from within Google Chrome and Gmail.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [Google, Organic] Can you spend 4 minutes reading this post?
    know-it-all (Google). This is eons compared to 15 seconds… If you’re researching this subject you’ll inevitably come across the results from Orbit Media Studios , a company that conducts an annual survey of blogs and bloggers. In the graph below, the time spent writing and also researching has increased at the same rate as the length. I also did some Twitter research.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 10, 2017
    [Google, Organic] How Mobile Will Revolutionize Your B2B Marketing Strategy
    Google recently announced that over 50% of searches globally happen on mobile. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! But organic search is not the only reason you should invest in mobile. Guest post by Nick Rojas. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%!
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Google, Organic] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. And, for his part, Michael Lan, digital marketing consultant at edtech language learning company Glossika, said keyword research tool Keyword Tool allows users to do keyword research for a number of these non-traditional search platforms like YouTube, Amazon, eBay and even the App Store. Like Amazon, Pinterest also leans more toward shopping than Google.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 3, 2017
    [Google, Organic] Blog2Social makes bloggers a marketing one-man band
    To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Google, Organic] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs. This lack of alignment is costly for any organization.
  • MODERN MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Google, Organic] How Can Brands Deliver Robust Customer Experiences?
    The old adage “People buy from who they like” is the Northstar that organizations should always keep in mind. Consulting the customer provides balance when appropriate and also holds organizations accountable to implement or at least consider the customers' feedback. The internet has democratized information, and newly informed consumers expect the brand or organization to use this information to deliver a personalized experience.
  • NAVIGATE THE CHANNEL  |  THURSDAY, SEPTEMBER 28, 2017
    [Google, Organic] Clearing Up Content Confusion
    Organic web searches will help, so having SEO keywords and phrases woven into your content is important so that Google and Bing will offer it in search results. So do your research, make a plan, and then be ready to bob & weave as you learn what works and what flops with your particular audience. Guest Contributor: Matt Hillman, Creative Director. September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Google, Organic] What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
    All three of these areas are extremely important in obtaining success organically. ANDY CRESTODINA , Co-Founder and Strategic Director, Orbit Media Studios : The bigger the organization, the more specialized the roles will be. For smaller companies, there may be just one person who does key phrase research, writing, and outreach. Timing and delivery are extremely important when identifying success organically.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 26, 2017
    [Google, Organic] Surveying your domain: Effective use of customer polls
    Research shows the scores to be leading indicators of company growth, though critics say the rating system is too arbitrary and is overplayed at the expense of other business metrics. Higher numbers than competitors may indicate you’re outperforming the market, whereas low scores may indicate your organization needs improvement. Target Corp. recently earned a 43, while Walmart trailed at 37. Overstock got a 24, eBay Inc. snagged a 38 and Zappos topped them all at 57.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 26, 2017
    [Google, Organic] How to Make Interactive Content in Under 30 Minutes
    Given how much buyers prefer and even expect interactive content at different stages in their shopping research, this road block needs to be cleared out – for the sake of marketing teams across the nation! . Do you use tools outside of Google Apps and Microsite Office to track projects and payroll? (p. We pretty much only use Excel or Google sheets. . You’re on a good path, and probably continuing to make big strides with your organization and project approach. .
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 25, 2017
    [Google, Organic] 15 Ways Marketers Can Optimize For Visual Search
    Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. This additional text also helps brands capitalize on word-based searches, which still dominate as visual search evolves, noted Scott Litvack, director of organic search at digital marketing agency Wpromote.
  • PUREB2B  |  SUNDAY, SEPTEMBER 24, 2017
    [Google, Organic] B2B Marketing Trends and What They Really Mean
    During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Since business owners and department heads are now using their mobile devices to research business solutions , make your website accessible through any device and optimize it for the biggest screens down to the smallest gadgets. 2017 is flying by.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 21, 2017
    [Google, Organic] White Hat SEO: What Is It?
    The approach implements proper, Google-approved, clean search engine optimization strategies to gain higher keywords rankings and enhanced visibility in search results. Ensure that you incorporate keywords and phrases gathered through keyword research in your meta-data. If you have more questions about white hat SEO and how this approach can help your organization, contact us online or give us a call today at 888.702.0679 to schedule a free consultation.
  • AVITAGE  |  TUESDAY, SEPTEMBER 19, 2017
    [Google, Organic] Micro-content — the most important content type you don’t manage
    ” Examples include a sentence, a paragraph, an image, a 20 second video, a checklist, a quotation, an answer to a question, research results or facts. Significant impact on job performance and business outcomes across your entire organization can be realized by applying the uses introduced below. Micro-content Social Media Use Case If you Google micro-content you will see the primary use of the term relates to social media.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 19, 2017
    [Google, Organic] SEO 101: Best Practices from a Search Engine Optimization Agency
    Stay Relevant with Ongoing Keyword Research. Google has become much more intelligent when it comes to user intent behind search queries. Take the time to consider the keyword research process, and try to think beyond specific short-tail keyword targets. Start by spending more time getting to know your audience, reviewing current search results to determine Google’s understanding around the topic, and creating content that aligns with your discoveries.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 19, 2017
    [Google, Organic] How to Create a Pillar Page
    Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. By creating pillar pages, you can organize your site architecture to help visitors get answers to their questions and quickly and easily as possible. fact, 64% of searches are made up of four words or more, and 20% of Google searches are now conducted via voice.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 11, 2017
    [Google, Organic] Use a Content Audit as the Key to Crafting Your Content Marketing Strategy
    This is where your keyword research spreadsheet comes back into the picture. For example, since traffic for the Neal Schaffer blog post is coming from Google organically, we plan on looking more deeply into how it was promoted. Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy.
  • CONTENTLY  |  MONDAY, SEPTEMBER 11, 2017
    [Google, Organic] 3 Problems That’ll Keep Me Up at Night After Content Marketing World
    Content Marketing Institute founder Joe Pulizzi opened the conference by giving the audience a sneak peak at one big stat from the company’s annual research report, due out later this fall: Nine out of 10 people who rate themselves as successful content marketers are focused on building an audience. To prove his point, Rose highlighted the incredible ad fraud scandals of the past year from the big four tech giants of Google, Amazon, Apple, and Facebook.
  • SCRIBBLELIVE  |  THURSDAY, SEPTEMBER 7, 2017
    [Google, Organic] How to Know When to Ignore a Best Practice in Content Marketing Strategy
    Of course, creating highly useful content that people find helpful will only work for an organization when the content either gets found (SEO) or gets distributed to the right people. While publishing a lot on Facebook might still work well for some organizations, for many it won’t work too well at this stage. The days of counting on just organic Facebook reach are gone. How often an organization publishes on their blog is one of the most debated topics perhaps.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Google, Organic] Do Click-Through Rates Still Matter?
    Research from DMA found that overall email click-through rates declined by 1.6 Google’s SERP Snippets. When it comes to clicks through Google search , there’s a clear, significant cause for a decline in clicks for many users: the incorporation of SERP snippets. These snippets are a type of structured data Google uses to label and organize information on certain websites. A click is harder to come by now than ever before.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 6, 2017
    [Google, Organic] What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
    Here's a basic primer -- but for more details, read our latest research and blog posts about the evolution of search. Picture yourself before entering a Google search. Between Siri and Google Assistant, 20% of mobile Google searches are conducted via voice search, and thanks to the rise of Amazon Echo and Google Home devices, this percentage will surely be on the rise. Just when you thought you understood SEO. search changed. Again. Understood" is a strong word.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 5, 2017
    [Google, Organic] Balancing SEO and PPC to Maximize Search Results
    Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. Stopping the Competition: No matter your ranking, it is likely that paid ads appear above your organic results. Google will see this increase in attention and take note.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 1, 2017
    [Google, Organic] Best Practices for Technology Marketing
    According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. In the Content Marketing Institute’s 2017 strategy survey, 92% of marketers said their organization views content as a business asset. The top five social media platforms for B2B marketers include LinkedIn (94%), Twitter (87%), YouTube (74%), Google+ (62%), and SlideShare (37%).
  • SNAPAPP  |  THURSDAY, AUGUST 31, 2017
    [Google, Organic] 43 Execs Explain How Millennials Impact B2B Buying Committees
    The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Respondents were pre-qualified for the survey with the question “Are you involved in either influencing, recommending, or approving a purchase for your organization or client?” Millennials only want to talk to a sales rep after thoroughly researching the solution. .
  • TERMINUS  |  WEDNESDAY, AUGUST 30, 2017
    [Google, Organic] A B2B Marketer’s Guide to Account-Based Sales Development (ABSD)
    Well-Researched. Together, we do research to help us understand accounts and individual buyers and pull out relevant information that will help our SDRs personalize the buying experience. This Google Sheets document will give you a framework for mapping out every step of your next account-based campaign. Account-based marketing (ABM) comes with some very welcome changes for sales development teams.
  • WEBBIQUITY  |  TUESDAY, AUGUST 29, 2017
    [Google, Organic] Three Things Twitter Needs to Thrive
    And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Google is often more helpful for finding Twitter accounts when you don’t know the exact name. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 25, 2017
    [Google, Organic] 4 Ways Digital Marketers Can Make Data Work for Them
    Especially because they don’t appear to be oblivious to the problem: Skyword reports that 87% of marketers consider data their organizations’ most underutilized asset. It’s hard to remember to log into Google Analytics or Mixpanel every single day to look at your stats, but having an acute awareness of your performance will make you a much more effective marketer. There’s no doubt that data is a marketer’s very best friend these days.
  • NAVIGATE THE CHANNEL  |  THURSDAY, AUGUST 24, 2017
    [Google, Organic] Better Manage Your Metrics
    One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Google rewards high Quality Scores with lower CPCs, so improving QS is imperative, especially if you don’t have the daily budget to force your way to the top of the page. Keywords: Keyword research is the foundation of paid search and finding the right keywords is how a successful campaign begins.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 22, 2017
    [Google, Organic] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Buyer Research. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.
  • SCRIBBLELIVE  |  MONDAY, AUGUST 21, 2017
    [Google, Organic] Customer Success Story: How Malwarebytes Created Award-Winning Content
    Social media engagement was high as well, with more than 12,000 people organically reached through Facebook and Twitter combined, and about 350 shares, retweets, comments, and likes. It’s having storytelling capability but also a real dedication to accuracy and facts and research.” – Wendy Zamora. For in-house productions, the marketing team uses one platform to organize their projects and another to share the content with a variety of stakeholders in order to get input.
  • KEO MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Google, Organic] Top Five Content Marketing Strategies for Technology Companies
    Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Think socially and organically. Pay-per-click: Google AdWords retargeting. This approach refers to display ads that show up on another website previously visited by someone who has already been to your site via Google Display Network. Did you know that content marketing could help your technology company reach both current and prospective customers?
  • MODERN MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Google, Organic] Why CMOs Should Engage With Niche Bloggers
    Instead, for maximum impact, you need to reach across what I like to call “Friendemy Lines” In a crowded online space, there are individuals and organizations that can compliment your brand’s voice and help put your message in front of motivated online shoppers. The site must have a clear disclaimer outlining the site’s relationship to manufacturers and organizations – detailing any sponsorship or advertising arrangements.
  • HUBSPOT  |  MONDAY, AUGUST 14, 2017
    [Google, Organic] Why the "Pivot to Video" Is Misguided
    And the biggest piece of the digital advertising pie now goes not to advertisers or publishers -- but to Facebook and Google. And in a new HubSpot Research survey forthcoming later this year, we learned that the popularity of video content is increasing -- especially among people in their teens and early 20s. Consumers want multimedia articles, in-depth research reports, blog posts, and entertaining videos. Images: Tumblr , HubSpot Research , NiemanLab.
  • HUBSPOT  |  FRIDAY, AUGUST 11, 2017
    [Google, Organic] How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
    During this time, we’ve skyrocketed our organic traffic by more than 1,000% and ranked on the first page of Google for a lot of highly competitive search terms. If there are a lot of other listicles covering your topic, it may take some work (and time) for your list post to rise to the top of Google. In the eyes of Google and your readers, these lists are rich with insights. Our expanded list posts consistently rank on the first page of Google.
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 8, 2017
    [Google, Organic] 7 SEO Metrics That Every Marketer Should Pay Attention To
    Organic Rankings. The simplest measure for understanding your organic performance is to track your ranking positions across targeted keywords. Google continually tests and changes ranking positions by a couple of places so the data is subject to external fluctuations. Keyword Position Spread – The Keyword Position Spread of a site shows the distribution of the keyword rankings across each position in organic search.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 7, 2017
    [Google, Organic] Survey: Marketers Challenged to Manage Their Digital Content
    Marketers are creating an ample amount of content, but new research suggests that there are technology roadblocks preventing them from sharing and utilizing it effectively. Approximately 39 percent use a cloud solution, such as Google Drive or Dropbox. However, this does not take away from the value organizations place in marketing content.
  • BIZNOLOGY  |  FRIDAY, AUGUST 4, 2017
    [Google, Organic] Plato, the Allegory of the Cave, and the digital enterprise, part 2
    Much of the workforce in large organization is like prisoners who only see and touch a “manufactured reality,” a poor representation of what is available in the outside world, mere shadows of what a full digital experience should be. At the end of the day, this is an unsustainable situation that must be addressed urgently for organizations who want to remain competitive in the long run.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 4, 2017
    [Google, Organic] 50 Stats to Help You Choose The Right Social Networks for Your Brand
    Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online. Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. Pew Research Center. Edison Research. Pew Research Center.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 3, 2017
    [Google, Organic] What’s better than a marketing tech stack? Your marketing org stack
    We’d learn a lot just from seeing how different kinds of companies organize their marketing teams in today’s environment. (If If you’d like to contribute such insight to the community, but would prefer to do so anonymously, please consider participating in our study of Marketing Organizations in the Age of Martech instead.). For instance, it would be incredibly helpful for us to learn how larger companies organize their marketing operations and technology teams.
  • SNAPAPP  |  TUESDAY, AUGUST 1, 2017
    [Google, Organic] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    For example, sponsored research will create demand and leads. With 81% of consumers conducting online research before purchasing, expectations around the pre-purchase experience are at an all time high. . According to research by the Online Marketing Institute , it can take between 6-8 touches to generate a sales-ready lead because of the sheer amount of information required to deem a lead sales-ready. . . of organic clicks happen on the first page. .
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 1, 2017
    [Google, Organic] Marketing Minds: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.
    I had an extensive background in finance & strategy, the next natural step was to add Google AdWords and other pay-per-click (PPC) advertising to the mix of services. As marketers, we’re constantly seeking for the right tactics or channels to propel our organizations forward. Basecamp – to plan, assign and organize marketing campaigns within our team. Google Analytics – to centralize and analyze all website campaign data.
  • KEO MARKETING  |  MONDAY, JULY 31, 2017
    [Google, Organic] Best Practices for Digital Marketing for Technology Companies
    If they want to captivate the attention of consumers and clients, technology organizations need to pursue digital marketing efforts. You can increase search engine visibility by creating keyword-rich, well-written, and valuable blog posts for your audience on your company blog, guest posting on highly visible industry related blogs, buying Google ads, and building big followings on your social media networks. The technology industry worldwide is expanding at a rapid pace.
  • HINGE MARKETING  |  WEDNESDAY, JULY 26, 2017
    [Google, Organic] 7 Reasons Every Firm Needs Thought Leaders
    Today, Google and platforms like LinkedIn, Twitter, Facebook and blogs provide a wealth of ways to find and vet firms. Google loves in-depth expert content and often rewards it with high search rankings. Many will be avid readers of your content, so selling them on the benefits of working at your organization will be much easier. When you have thought leaders in your organization, both of these factors tend to rise, often dramatically.
  • BIZNOLOGY  |  WEDNESDAY, JULY 26, 2017
    [Google, Organic] Getting to ABM: notes from the field
    It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. We decided to conduct the research ourselves, so the team could have direct exposure to customers, and to infuse the buyer perspective into our DNA. Just as a basketball coach develops a system of organizing the team, things move so fast in marketing that that we need to have a set of plays in place.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 25, 2017
    [Google, Organic] How to Make B2B More Exciting: Experts Weigh In
    Research is a very compelling content for B2B marketers. We find that when you add “how-to” information to the research, it’s a powerful combination. Not only did we gain huge press exposure, but we built new partnerships with other brands like Google and Etsy that also participated in building the content and data. MINDY: Organization!
  • HUBSPOT  |  MONDAY, JULY 24, 2017
    [Google, Organic] How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps
    That's what led us to focusing on organic traffic. So we saw organic search as a symbiotic relationship we could tap into. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic. I'll share this secret in a bit, but first I'll walk you through the steps we took to grow our organic traffic 120% in 5 months, and what we learned through it all. Image Credit: Think With Google. Our 1 "Secret" to "Hacking" Google.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 20, 2017
    [Google, Organic] The 10 Biggest SEO Myths & Misconceptions to Watch for
    The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Not only is Google extremely intelligent and able to understand what your content and website is all about, but you can actually face penalties for stuffing keywords on your page. Needless to say, Google quickly caught on. There is some research around this theory that is worth considering.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 18, 2017
    [Google, Organic] A 5-Point Checklist for Writing SEO Content
    The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 18, 2017
    [Google, Organic] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. It worked for a time, but it was all about technical prowess to manipulate Google’s systems. Those days are over—and good riddance—because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Google, Organic] Marketers: This Is Why We Can’t Have Nice Things
    There is a desperation at play in most marketing organizations. Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. This creates a more organized site architecture that’s easier for Google to crawl and index and signals our authority on a subject, rather than a bunch of long-tail keyword variations. Some were interactive and meticulously researched.
  • CONTENT STANDARD  |  FRIDAY, JULY 14, 2017
    [Google, Organic] Traditional SEO is Dying
    Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. Two years later, I was doing keyword research, backlink building, onsite and offsite SEO, and web development for a digital marketing agency in Kansas. My SEO war chest was packed with resources like Raven Tools, Screaming Frog, Google Search Console, Google Keyword Planner, and Google PageSpeed.
  • MODERN MARKETING  |  THURSDAY, JULY 13, 2017
    [Google, Organic] Is Organic Social Reach Dead?
    The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's because while certain aspects of organic social reach may not work as effectively as they once had, it doesn't mean you should give up using the strategy entirely. Instead, it's about having a hybrid social reach strategy that incorporates organic and non-organic tactics through a single view of your customers.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Google, Organic] How to Write a Video Script [Template + Video]
    You can easily create a brief in Google Docs to serve as a living, breathing template that you revise over time -- and that your team can collaborate on. Writing a script is not the same as writing a college paper or marketing research report. Trust me -- doing this will keep you organized during filming and save you loads of time later. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Google, Organic] How to Do ABM Without Selling Your Soul
    Use tactics like cold email and calls, direct mail, and live events to engage the key stakeholders at those accounts that you found in your research. It almost feels as though it's in there just to prove that the sender took the time to Google us. Consideration Stage: The buyer defines their problem and researches options to solve it. When they search on Google, what do they search for? Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae.
  • CONTENTLY  |  WEDNESDAY, JULY 12, 2017
    [Google, Organic] Ask a Content Strategist: How Do You Create Data-Driven Content?
    And yet, the organization doesn’t know how to use it effectively. In the simplest form, raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights. Ask them to take 15 minutes to fill out a Google form and record the questions they hear the most, and hold meetings to get their perspective. (We
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Google, Organic] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    There is an answer — guest blogging — writing and publishing content on other organization’s blogs. If you do your research well, the blogs on which you post are already attracting the audience you hunger for. When you include a link back to your site in an article you publish on a high authority blog, Google notices. While there may not be many blogs that focus that narrowly, it’s worth putting the keywords in Google to see what comes up.
  • CONTENT STANDARD  |  THURSDAY, JUNE 22, 2017
    [Google, Organic] The Importance of a Content-Driven Website in the Age of Value-Based Care
    A Google Think survey revealed that a full 76 percent of patients begin their health care research on hospital websites. The University of Arkansas for Medical Science (UAMS) is regarded as a world leader in research and clinical care related to multiple myeloma and related disorders. They use their website to take advantage of their authority and direct patient energy and curiosity like few other organizations do.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Google, Organic] What We Learned From Spending $100k On Facebook Ads
    We went back to focusing on our other digital marketing strategies, like creating organic content, while our CPAs gradually rose. We used a combination of Facebook Ads, Google Analytics, Mixpanel, and Salesforce data. After doing some research and chatting with peers and the account team at Facebook, we decided on Cost-Per-10-second view. You can find everything through a Google search for "Facebook Ads Tips.".
  • SNAPAPP  |  WEDNESDAY, JUNE 14, 2017
    [Google, Organic] 17 Great Microsite Examples for Driving Buyer Interest
    In essence, a microsite is a single webpage (or rarely, a very small collection of webpages) that stands apart from an organization’s main website. . Following are 17 examples of microsites from companies and organizations that have mastered the art. . Google Glass Experiment. Google wanted to find out, and this microsite takes you on a tour of their findings. . From Google Glass, you could start your race, invite friends, and track your success.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Google, Organic] How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
    Type the words “employee burnout” into the Google search bar, and one of the autocomplete phrases likely ends with, “is becoming a huge problem.” And yet, despite all the research pointing to how bad it is -- for reasons ranging from physical health to how much employers lose on turnover because of it -- it continues to be a huge problem. Doesn't it seem like we don't go a day without hearing about employee burnout -- mostly what a problem it is?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 13, 2017
    [Google, Organic] How to Create an Infographic From Start to Finish in 5 Steps
    This content marketing tactic presents organizations with a compelling visual way to share data in a story format, and in addition to being a nice “change of pace,” it’s. This content marketing tactic presents organizations with a compelling visual way to share data in a story format, and in addition to being a nice “change of pace,” it’s been reported that infographics are liked and shared more than 3x as often as other forms of content.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Google, Organic] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Reliable data , organized in a useful way, can make a huge difference in the revenue you generate. Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling. Here’s an example: Last night I was researching survey tools for an upcoming project.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 7, 2017
    [Google, Organic] 6 types of content your readers hate
    Inbound links can build your credibility, increase brand visibility, and improve your Google rankings. Probably not—unless a major university or organization has conducted research to back up your claim. While creating content, look for well-respected publications that publish research on the topic. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.
  • WEBBIQUITY  |  TUESDAY, JUNE 6, 2017
    [Google, Organic] How to Make Your Content Stand Out in 2017: Three Expert Tips
    Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. “Dead” in this case (as is most often true) is an overstatement; brands that take the time to build a relevant, engaged following, and create share-worthy content, can still drive significant traffic through organic social.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Google, Organic] YouTube SEO: How to Optimize Videos for YouTube Search
    Research conducted by Backlinko found that videos with an exact keyword match in the title have a slight advantage over those that don’t. First things first: According to Google , the official character limit for YouTube video descriptions is 1,000 characters. That said, Backlinko's research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term. Source: Google. nonprofit organizations.
  • ACT-ON  |  WEDNESDAY, MAY 31, 2017
    [Google, Organic] The Importance of Personalization in the B2B Buying Journey
    Imagine you’re a marketer about to begin researching a new martech solution for your organization. The timing at which you’re ready for all this content and/or engagement — and the specific type of content and messaging that will appeal to you — is bound to be different for you than anyone else currently researching this type of solution. And, overall, 73% of marketers believe that personalization should be a greater priority in their organizations.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 30, 2017
    [Google, Organic] 10 B2B Marketing Presentations to Favorite on Slideshare
    As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. The annual Content Marketing Institute / Content Marketing research dissects content marketing benchmarks, budgets and trends for B2B marketers in North America.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Google, Organic] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Google Analytics, WebTrends, etc.). Consider this: 4 out of 5 buyers start their product research in a search engine. (
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Google, Organic] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report. And often, getting more budget is easier said than done -- especially for smaller organizations that aren't working with sizable nor flexible marketing spend.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Google, Organic] How to Get Started With Paid Search [Free Guide]
    In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Google, Organic] 3 Reasons Why Video is Ideal for Internal Communications
    According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. For many organizations, there are a variety of reasons. Research by Forrester suggests that one minute of video is worth 1.8 For many organizations, video still seems daunting. But how do you push an entire organization past their initial camera shyness ?
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Google, Organic] 6 AI Startups We're Keeping an Eye On
    At the most recent Google I/O , an entire suite of new AI-related product features were unveiled. And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. In Bizible’s case, that was the marketing expenditure data it already organized and helped customers analyze. The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Google, Organic] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    Google Analytics, Moz, and Constant Contact were really the only well-known tools. When I joined HubSpot in 2007, web content management systems were still pretty new and HubSpot was really just a blogging platform with some keyword research tools and a form builder built into it. You can use a tool like SEMRush to evaluate ways to increase organic search traffic. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own.
  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Google, Organic] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Alternately, what were minor requirements during research may now be more important.).
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Google, Organic] 10 Job Interview Questions to Stop Asking Candidates
    I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. A quick Google Search for job interview questions brings up some of the most common asks you might have already answered 20 times over the course of your career. The answer will give you the information you're really looking for -- if the role and your organization present opportunities for them to grow.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Google, Organic] SEO Strategy: Your Approach to SEO is Broken
    Fun fact: Google changes its search algorithm upwards of 500 times a year. If you really want to have some fun, check out the Google Algorithm Change History Tracker provided by SEO Moz. From the launch of the Google Toolbar thru Panda and Penguin updates to Mobilegeddon and Interstitial Penalties, this timeline shows just how much the search experience has changed over the last 18 years. It’s Search Engine Optimization, Not Google Optimization.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Google, Organic] How to Transform Your Blog Content into Compelling Videos
    In a 2016 HubSpot Research survey , almost 50% of respondents said they wanted to see more video content and social media posts, so I wanted to start there. I chose the topic based on keyword search volume and created a blog post and video that are useful and interesting to anyone on social media -- which contributed to the high number of video views and a large amount of organic search traffic -- 20% of the total traffic to the post.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [Google, Organic] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    That’s customer segmentation or research. They help you organize it, categorize it, and they help you take action with it. But when you do that research upfront, when you understand your customer segment really well, marketing tactics aren’t that complicated. Most marketing organizations are not set up in a way for smart people to be successful. We can’t exist, we can’t compete with 100,000-plus, 200,000-plus organizations without content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 16, 2017
    [Google, Organic] 8 Core Benefits of B2B Content Marketing
    A B2B content marketing strategy can give your organization the ability to become involved in conversations that are happening across the industry. While you may have a product page ranking on the first page of organic search for a specific term, you could be ranking behind a competitor with a much more powerful domain. As my colleague, Derek, noted in a previous post , “Keyword research is a fundamental tactic providing business direction for B2B search engine marketers.”.
  • HINGE MARKETING  |  MONDAY, MAY 15, 2017
    [Google, Organic] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    A few years ago, Hinge embarked on a research project to learn all we could about these industry stars (we call them Visible Experts®). Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. It’s also for marketing directors at professional services firms who are tasked with making their organization and people more visible.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Google, Organic] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    According to Google, 90 percent of B2B researchers use search to assist them in making purchasing decisions, which is an incredible stat that marketers shouldn’t take lightly. When a piece of content gets published, search engines like Google crawl the page, looking at hundreds of factors to find out if it’s useful or total junk. A few years ago, Google engineer Matt Cutts went on record denying the correlation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 11, 2017
    [Google, Organic] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. Launched in 2016, this type of feed flow ads are mixed with organic content and are displayed in content-driven Baidu products, such as Baidu Forum, Baidu News, and more. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 10, 2017
    [Google, Organic] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    A few important notes, and then I’ll share more stats, analysis, and a final surprise at the end: This year, I was fortunate to have Anand Thaker collaborate with me on this project, from the research through to the origami-like folding of thousands of logos into a single slide. Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 9, 2017
    [Google, Organic] Why purpose matters to marketing: growth, revenue, and profit
    Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. When many marketers were talking about how to rank #1 in Google, I was talking a lot about the benefit of community and of businesses building a community to help their companies. At this place is when you really bring it back to the goals of the organization, wrapped with purpose.”
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Google, Organic] The Eight Best Online Tools for Sales Professionals
    According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned. Google Review Count: 233. Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. This software enables you to accept appointments from your website 24/7 without needing to manage a thing (syncs with your Google Calendar).
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Google, Organic] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Part of the foundation of any effective SEO strategy is keyword and user intent research. No amount of technical SEO will drive organic rankings if content fails to satisfy the user’s need for target keywords. That data can be used to highlight the revenue that SEO is building for the organization.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Google, Organic] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). Organic Search Cannot Be Ignored. If you’re in the camp that believes paid search campaigns trump organic search … you’re right. But cost isn’t the only reason to optimize your content for organic search (aka SEO). Consider these data on how we use search: 93% of the time before we make any type of purchase – from apparel to appliances to automobiles – we use a search engine to do our research. Organic Search Results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 4, 2017
    [Google, Organic] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. According to findings from Demandwave, B2B marketers reported that organic search (70 percent) drives the second most leads for their company (trailing email at 73 percent). “What keywords would the buyer use to search for a problems related to solutions our organization provides?”
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Google, Organic] Earned-media micro-influencer marketing primer
    These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. If we made a notation that one particular influencer had exceptional celebrity appeal or a notable Klout score, then Kaylyn would send something extra special, like a box with an extra large bottle of their cold-processed, alkaline, organic coconut oil.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 2, 2017
    [Google, Organic] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    As a result, the way your customers research purchases and buy has changed : • 90% of customer buying decisions are starting online. Forrester) • 75% of B2B buyers use social media to research vendors. 61% of organizations engaged in social selling report a positive impact on revenue growth (Feedback Systems). To get the social selling ball rolling in your organization, here are some of the key elements to address: Optimize social media profiles.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Google, Organic] 58 Best Marketing Tools to Build Your Strategy in 2017
    Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Google isn't "exactly" a new or a fascinating tool that you didn't already know about. If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Google Adwords.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Google, Organic] Survey: Brands Aren’t Ready to Commit to Native Publishing
    Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise speed and user-friendliness in exchange for hosting the content. Google AMP is widely used, though it has come with a few hitches. Google AMP, Instant Articles, and their ilk require a bit more up-front work than simply posting links, but the potential for engagement is higher. Back in 2015, Facebook introduced Instant Articles.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Google, Organic] 9 Link Building Email Outreach Templates That Actually Work
    To sum up, inbound links are valuable because they help your website rank higher in search, which helps more people find your organization, start clicking around, and eventually become a lead. When your website is a high-powered, well-respected content engine, other sites and individuals online will link to your content organically -- without you having to ask. 1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Google, Organic] The 10 Best Customer Service and Customer Engagement Platforms
    Google Review Count: 344. Google Review Count: 168. Google Review Count: 145. Google Review Count: 141. Google Review Count: 114. Google Review Count: 210. Google Review Count: 185. Google Review Count: 120. Google Review Count: 108. Google Review Count: N/A. Engage…enables organizations to put their customer-facing professionals on their website in an authentic way.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Google, Organic] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. When all’s said and done, quality lists lead to a 50% reduction in research time.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Organic] The Character Count Guide for Blog Posts, Videos, Tweets & More
    The average reading speed of native English-speaking adults remains commonly cited as 300 words per minute , according to research conducted in 1990. That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Organic] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. After being live for 10 months on our blog, it never cracked the top 10 for Google search results for any high value set of keywords. Organizing Our Missions.
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Google, Organic] Need an Edge? Do A Content Marketing Competitive Analysis
    With just an hours worth of research, you could create a nice list of potential influencers to share your content with. SpyFu doesn’t just do organic keywords. You can set up a listening station with a few free Google Alerts. Do you do any competitive research for your marketing? “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Google, Organic] 3 insights from intelligent content conference
    They did very little audience research beforehand. And all of the sessions at the conference were about how you transform a marketing organization to be more data-driven. For large and various organizations such as IBM, you need different trainers for each domain within the company. The likely answer is Google was penalizing the company for duplicate content. For Google, duplicate content is not just pages that have identical content.
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