• ACT-ON  |  MONDAY, MAY 29, 2017
    [Google, Organic] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    With the majority of buyers in full control of their own buying process, much of their research is done – and their minds made up – long before they invite you to take a seat. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. Google Analytics, WebTrends, etc.). Consider this: 4 out of 5 buyers start their product research in a search engine. (
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Google, Organic] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report. And often, getting more budget is easier said than done -- especially for smaller organizations that aren't working with sizable nor flexible marketing spend.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Google, Organic] How to Get Started With Paid Search [Free Guide]
    In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Google, Organic] 3 Reasons Why Video is Ideal for Internal Communications
    According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. For many organizations, there are a variety of reasons. Research by Forrester suggests that one minute of video is worth 1.8 For many organizations, video still seems daunting. But how do you push an entire organization past their initial camera shyness ?
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Google, Organic] 6 AI Startups We're Keeping an Eye On
    At the most recent Google I/O , an entire suite of new AI-related product features were unveiled. And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. In Bizible’s case, that was the marketing expenditure data it already organized and helped customers analyze. The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Google, Organic] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    Google Analytics, Moz, and Constant Contact were really the only well-known tools. When I joined HubSpot in 2007, web content management systems were still pretty new and HubSpot was really just a blogging platform with some keyword research tools and a form builder built into it. You can use a tool like SEMRush to evaluate ways to increase organic search traffic. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own.
    [Google, Organic] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Alternately, what were minor requirements during research may now be more important.).
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Google, Organic] 10 Job Interview Questions to Stop Asking Candidates
    I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. A quick Google Search for job interview questions brings up some of the most common asks you might have already answered 20 times over the course of your career. The answer will give you the information you're really looking for -- if the role and your organization present opportunities for them to grow.
  • FATHOM  |  THURSDAY, MAY 18, 2017
    [Google, Organic] SEO Strategy: Your Approach to SEO is Broken
    Fun fact: Google changes its search algorithm upwards of 500 times a year. If you really want to have some fun, check out the Google Algorithm Change History Tracker provided by SEO Moz. From the launch of the Google Toolbar thru Panda and Penguin updates to Mobilegeddon and Interstitial Penalties, this timeline shows just how much the search experience has changed over the last 18 years. It’s Search Engine Optimization, Not Google Optimization.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Google, Organic] How to Transform Your Blog Content into Compelling Videos
    In a 2016 HubSpot Research survey , almost 50% of respondents said they wanted to see more video content and social media posts, so I wanted to start there. I chose the topic based on keyword search volume and created a blog post and video that are useful and interesting to anyone on social media -- which contributed to the high number of video views and a large amount of organic search traffic -- 20% of the total traffic to the post.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [Google, Organic] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    That’s customer segmentation or research. They help you organize it, categorize it, and they help you take action with it. But when you do that research upfront, when you understand your customer segment really well, marketing tactics aren’t that complicated. Most marketing organizations are not set up in a way for smart people to be successful. We can’t exist, we can’t compete with 100,000-plus, 200,000-plus organizations without content.
    [Google, Organic] 8 Core Benefits of B2B Content Marketing
    A B2B content marketing strategy can give your organization the ability to become involved in conversations that are happening across the industry. While you may have a product page ranking on the first page of organic search for a specific term, you could be ranking behind a competitor with a much more powerful domain. As my colleague, Derek, noted in a previous post , “Keyword research is a fundamental tactic providing business direction for B2B search engine marketers.”.
    [Google, Organic] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    A few years ago, Hinge embarked on a research project to learn all we could about these industry stars (we call them Visible Experts®). Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. It’s also for marketing directors at professional services firms who are tasked with making their organization and people more visible.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Google, Organic] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    According to Google, 90 percent of B2B researchers use search to assist them in making purchasing decisions, which is an incredible stat that marketers shouldn’t take lightly. When a piece of content gets published, search engines like Google crawl the page, looking at hundreds of factors to find out if it’s useful or total junk. A few years ago, Google engineer Matt Cutts went on record denying the correlation.
    [Google, Organic] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. Launched in 2016, this type of feed flow ads are mixed with organic content and are displayed in content-driven Baidu products, such as Baidu Forum, Baidu News, and more. For businesses with substantial paid search budgets, Google AdWords allows for monthly invoicing.
    [Google, Organic] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    A few important notes, and then I’ll share more stats, analysis, and a final surprise at the end: This year, I was fortunate to have Anand Thaker collaborate with me on this project, from the research through to the origami-like folding of thousands of logos into a single slide. Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius.
    [Google, Organic] Why purpose matters to marketing: growth, revenue, and profit
    Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. When many marketers were talking about how to rank #1 in Google, I was talking a lot about the benefit of community and of businesses building a community to help their companies. At this place is when you really bring it back to the goals of the organization, wrapped with purpose.”
    [Google, Organic] The Eight Best Online Tools for Sales Professionals
    According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned. Google Review Count: 233. Google Review Count: 162. Google Review Count: 158. Google Review Count: 138. This software enables you to accept appointments from your website 24/7 without needing to manage a thing (syncs with your Google Calendar).
    [Google, Organic] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Part of the foundation of any effective SEO strategy is keyword and user intent research. No amount of technical SEO will drive organic rankings if content fails to satisfy the user’s need for target keywords. That data can be used to highlight the revenue that SEO is building for the organization.
  • ACT-ON  |  MONDAY, MAY 8, 2017
    [Google, Organic] Optimize Your Content for Inbound Marketing: Part 1
    Hell hath no fury like a Google scorned.). Organic Search Cannot Be Ignored. If you’re in the camp that believes paid search campaigns trump organic search … you’re right. But cost isn’t the only reason to optimize your content for organic search (aka SEO). Consider these data on how we use search: 93% of the time before we make any type of purchase – from apparel to appliances to automobiles – we use a search engine to do our research. Organic Search Results.
    [Google, Organic] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. According to findings from Demandwave, B2B marketers reported that organic search (70 percent) drives the second most leads for their company (trailing email at 73 percent). “What keywords would the buyer use to search for a problems related to solutions our organization provides?”
  • BIZNOLOGY  |  TUESDAY, MAY 2, 2017
    [Google, Organic] Earned-media micro-influencer marketing primer
    These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. If we made a notation that one particular influencer had exceptional celebrity appeal or a notable Klout score, then Kaylyn would send something extra special, like a box with an extra large bottle of their cold-processed, alkaline, organic coconut oil.
    [Google, Organic] Social Selling: Aligning Your Sales and Marketing For The Modern Buyer
    As a result, the way your customers research purchases and buy has changed : • 90% of customer buying decisions are starting online. Forrester) • 75% of B2B buyers use social media to research vendors. 61% of organizations engaged in social selling report a positive impact on revenue growth (Feedback Systems). To get the social selling ball rolling in your organization, here are some of the key elements to address: Optimize social media profiles.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Google, Organic] 58 Best Marketing Tools to Build Your Strategy in 2017
    Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. Google isn't "exactly" a new or a fascinating tool that you didn't already know about. If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it's probably a bit of a hassle to manage all the different ad campaigns you're running across each different network. Google Adwords.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Google, Organic] Survey: Brands Aren’t Ready to Commit to Native Publishing
    Instant Articles—and other similar formats such as Apple News, Facebook Video, LinkedIn native publishing, and Google AMP—promise speed and user-friendliness in exchange for hosting the content. Google AMP is widely used, though it has come with a few hitches. Google AMP, Instant Articles, and their ilk require a bit more up-front work than simply posting links, but the potential for engagement is higher. Back in 2015, Facebook introduced Instant Articles.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Google, Organic] 9 Link Building Email Outreach Templates That Actually Work
    To sum up, inbound links are valuable because they help your website rank higher in search, which helps more people find your organization, start clicking around, and eventually become a lead. When your website is a high-powered, well-respected content engine, other sites and individuals online will link to your content organically -- without you having to ask. 1) The best way to generate quality backlinks is to publish exceptional content publishers organically cite.
    [Google, Organic] The 10 Best Customer Service and Customer Engagement Platforms
    Google Review Count: 344. Google Review Count: 168. Google Review Count: 145. Google Review Count: 141. Google Review Count: 114. Google Review Count: 210. Google Review Count: 185. Google Review Count: 120. Google Review Count: 108. Google Review Count: N/A. Engage…enables organizations to put their customer-facing professionals on their website in an authentic way.
    [Google, Organic] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. When all’s said and done, quality lists lead to a 50% reduction in research time.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Organic] The Character Count Guide for Blog Posts, Videos, Tweets & More
    The average reading speed of native English-speaking adults remains commonly cited as 300 words per minute , according to research conducted in 1990. That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google, Organic] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. After being live for 10 months on our blog, it never cracked the top 10 for Google search results for any high value set of keywords. Organizing Our Missions.
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Google, Organic] Need an Edge? Do A Content Marketing Competitive Analysis
    With just an hours worth of research, you could create a nice list of potential influencers to share your content with. SpyFu doesn’t just do organic keywords. You can set up a listening station with a few free Google Alerts. Do you do any competitive research for your marketing? “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Google, Organic] 3 insights from intelligent content conference
    They did very little audience research beforehand. And all of the sessions at the conference were about how you transform a marketing organization to be more data-driven. For large and various organizations such as IBM, you need different trainers for each domain within the company. The likely answer is Google was penalizing the company for duplicate content. For Google, duplicate content is not just pages that have identical content.
    [Google, Organic] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Though the firm cannot legally provide financial advice, the content features insights from Goldman’s research team and other experts to provide insight on a variety of business and general interest topics, such as the future of cars, biotechnology , the workplace , and so on. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Organic] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    They haven't arrived yet, but during the second day of F8 2017, Facebook's Chief Scientist of Oculus Research Michael Abrash said fully AR glasses were on the Facebook horizon. So far, Google and Snap Inc. Building 8 , Facebook's research team dedicated to creating social-first consumer products, is working on silent speech communications projects that will let users type 100 words per minute -- with their brains.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google, Organic] 24 Growth Hacks to Try Today
    While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Google penalizes sites with intrusive mobile interstitials, so make sure you’re creating something that doesn’t interfere with a positive user experience. 15) Do your ranking research. A landing page designed for organic search, meanwhile, might contain more text for search engines to index.
    [Google, Organic] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. For a comparison, the team that organizes HubSpot’s live INBOUND event has over 10 people involved in planning the event for the entire preceding year. In fact, all of the software I used to organize everything was free: Trello for project management (check out my free template below).
    [Google, Organic] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    This year’s Summit promises to be even bigger and better than ever before, featuring an incredible lineup of keynote speakers, including our very own CEO Steve Lucas and CMO Chandar Pattabhiram, Tony Award-winning performer James Corden, Grammy Award-winning musician Queen Latifah, executive-level content in partnership with Adweek, and tons of inspirational sessions showcasing influencers and speakers from notable brands like Visa, Google, San Francisco Giants, Microsoft, and many more.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Google, Organic] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. This is a perfect position for me as I’m able to spend the majority of my time digging deeper into research and performing tests to solve this fundamental issue that plagues many business – creating valuable content on a consistent basis.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Google, Organic] 12 Marketo Summit 2017 Sessions You Should Attend
    WHO : Megan Heuer , VP, Research at SiriusDecisions. This session will cover best practices from marketing departments and leaders who have made that shift, along with an interactive discussion giving you new insights and a blueprint for managing that kind of change in your organization. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook.
    [Google, Organic] THE HACKIES: Hacking a technology stack for local presence management
    Enterprise marketers who manage campaigns for hundreds or thousands of locations are presented with the unique challenge of juggling data from a plethora of sources, from social platforms such as Facebook and Yelp, to search giants such as Google and Bing, in addition to brand-owned properties like location-specific landing pages. Marketers need technology to organize this data and redistribute it to the appropriate properties, while also optimizing key points for advertising purposes.
    [Google, Organic] The Nine Best Reputation Management, RSS, and Social Search Tools
    Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts. Google Review Count: 418. Google Review Count: 227. Google Review Count: 224. Google Review Count: 183.
    [Google, Organic] A Website Design Process that Works: How to Get the Professional Services Website You Want
    Informed by research and validated by years of experience and analytics , this is a process that works. First of all, professional services firms’ “products” can be complex and expensive, often requiring buyers to research the services before they can make an informed purchase. Scope creep, and the unrealistic expectations that fuel it, hurt not only the web agency who often end up paying for it, but your organization, too.
    [Google, Organic] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Demand Metric’s content marketing research infographic utilizes a simple, flashcard-like flipping animation throughout the entire infographic to provide context for the presented data. With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step.
    [Google, Organic] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Demand Metric’s content marketing research infographic utilizes a simple, flashcard-like flipping animation throughout the entire infographic to provide context for the presented data. With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step.
    [Google, Organic] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Research is proving that this isn’t something to worry about—and that instead of saturating the market with competition for limited attentions, digital content strategy has a mostly additive effect. A study from Think With Google highlighted the effects of digital content on an NBA television program, NBA on TNT.
    [Google, Organic] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Google Review Count: 242. Small business CRM system that lets you import and organize contacts and collect data about contacts based on behaviors and marketing interactions. It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.”
    [Google, Organic] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Justin Bieber, Oprah Winfrey, and Bill Gates were a handful of the celebrities who took the challenge and dumped buckets of ice over their heads to raise funds and awareness for ALS research. By the time the videos had stopped filling newsfeeds around the world, the campaign had raised more than $220 million for ALS organizations worldwide. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014.
    [Google, Organic] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    No matter what your digital strategy is, you need to ensure that your website meets a few basic standards: Immediately explain what your organization does. And now that Google is splitting its search index into a desktop and mobile version, it’s also critical to provide a good mobile experience. This is a tough question for organizations with a tight marketing budget, especially if they are competing against bigger, well-established competitors with larger budgets.
    [Google, Organic] My unbeatable process for building links
    They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content.
    [Google, Organic] What is the Number One Strategy for Effective B2B Lead Generation?
    Research can be biased. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Based on a wide variety of research data points, and what we know from working with successful B2B clients for many years, the digital strategies that consistently rank at the top for effective B2B lead generation are: Email marketing. Source: Forrester Research). Google, 2015).
    [Google, Organic] What Is B2B Social Media Marketing?
    More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Here are some tools that can help you research, schedule, and monitor social media marketing.
    [Google, Organic] When Can You Expect to See Content Marketing Results?
    In other words, you need to give due consideration to whatever it is you’re trying to achieve with your content marketing program (organic traffic benchmarks, conversions, leads, etc.). While there will be overall SEO program goals (example: organic site traffic goals for the year), you’ll want to be sure you outline specific content goals as well. Research , in fact, shows those who document their strategy are more effective in nearly all areas of content marketing.
    [Google, Organic] 5 Simple Tips to Avoid Wasting Your Work Day
    Use a tool like Google Calendar to block out time for specific tasks, or even just a good, old-fashioned pen and paper. Isn’t it funny how easily a little research for a blog or report can morph into an hour-long Wikipedia binge? None of this is rocket science, and it all really just boils down to being organized and scheduling your day. It was an appropriately — albeit unseasonably — warm, sunny day.
    [Google, Organic] The 17 Best Social Media Management Tools
    As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Now, on to the results of my research. Google Review Count: 437. Google Review Count: 426. Google Review Count: 331. Google Review Count: 324. Google Review Count: 306. Google Review Count: 300. Google Review Count: 255.
    [Google, Organic] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    We do know, however, that 90% of B2B decision-makers use search to research business decisions. By following a few best practices for video SEO, you’ll enjoy more visible video search results and drive more organic traffic—and qualified leads—to your video content. How Does Google Rank Videos? While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized.
    [Google, Organic] The 15 Best Content Distribution and Amplification Tools
    Google Review Count: 391. Google Review Count: 228. Google Review Count: 141. Google Review Count: 377. Google Review Count: 376. automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters. Google Review Count: 364. Google Review Count: 301. Google Review Count: 215. Google Review Count: 201. Google Review Count: 433.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Google, Organic] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Look at all your blog posts, white papers, infographics, videos, eBooks, and so forth, and begin organizing it by buying stage. This content can be used by your primary personas to educate others within their organizations.
    [Google, Organic] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads.
    [Google, Organic] What Does a Content Marketer Do? Answered by a Content Marketer
    Researching. This means developing a strategy that fits within the budget, aligns with your organization’s business model, and targets key performance indicators (KPIs). Researching. Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo.
    [Google, Organic] 32 questions you should ask when you interview a martech leader
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. How would you go about establishing a 360-degree view of the customer across channels (online and offline) considering many of the walled gardens (Facebook, Google, Amazon, for instance) that exist and continue to pop up? How will you advocate for marketing technology in the organization?
    [Google, Organic] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. This saves you hours of initial research online and discovery calls. From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google, Organic] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. A 2015 report found that 51% of organizations use 21 or more digital marketing solutions—a 42% increase from three years ago. The type of business you run will dictate the different technologies you use, and how you organize them in the stack. . While some organizations may require a robust solution like Infusionsoft , others may be fine using something like Mailchimp. .
    [Google, Organic] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Guest post by Alex Berg.
    [Google, Organic] 21 Stats You Need to Know About Marketing Automation
    Nucleus Research. . Searches for ‘marketing automation’ are at an all time high according to Google. Google Trends. . Finding the right automation tools requires research. Let us know what you think about this marketing trend and how it’s impacting (or not impacting) your organization. Marketing automation is a topic we’re hearing a lot about in 2017.
    [Google, Organic] Mark Cuban, the first trillionaire and chatbots on the edge
    But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. However I did come across one or two organizations I am exploring more carefully. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing.
    [Google, Organic] Mastering modern marketing technology leadership over 2 intense days
    Learn how your peers strategically organize their marketing stacks. What the most customer-centric marketing organizations of tomorrow will look like. The last double-header in this track will start with The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World by Joe Stanhope , vice president and principal analyst at Forrester Research. Data that will help you make the case for social transformation within your organization.
    [Google, Organic] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Andrew will help you leverage the talented leaders in your organization to distribute content that builds relationships, understand how relationships build trust, and how trust drives revenue. Marketing Organizations Need to Adapt to Win .
    [Google, Organic] THE HACKIES: The case for a cloud-enabled business advisor
    We need to observe and measure what customers and organization staff actually do, not what their biases dictate. Source: is there a system for this at all in organizations?). At NewPath Consulting we have researched the creation of cloud-based business dashboards since 2014. Even G Suite add-ons such as Supermetrics can populate a Google Sheet to create a DIY cloud business intelligence system for SMBs. This article is a guest post by Alex Sirota of NewPath Consulting.
    [Google, Organic] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Google Review Count: 231. Google Review Count: 217. Google Review Count: 281. 2 ) Google Forms. Google Review Count: 260. Google Review Count: 189. Google Review Count: 175. Google Review Count: 126.
    [Google, Organic] How to Overcome the Challenges of Managing a Remote Agency
    6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. Check testimonials: If hiring via sites like Upwork or PPH , thoroughly research ratings, reviews, and testimonials from recent clients. As one example, I use Zapier to manage notifications for Google Drive folders; when new documents have been added, when edits have been made, etc.
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Google, Organic] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. It requires wearing a lot of hats as a digital marketer, including those of a content strategist, outreach specialist, researcher, analyst, and more.
    [Google, Organic] 20+ Benchmarks for Measuring B2B SEO Performance
    According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). So what are the SEO performance metrics your B2B organization should consider? Organic search engine traffic.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Google, Organic] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform. Unbounce research indicates that the PPC visitors are 50% more likely to purchase something than organic visitors. PPC visitors are 50% more likely to purchase something than organic visitors.
    [Google, Organic] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    The Marketing Nation Summit is no longer just for Marketo customers to learn more about Marketo, it’s become a space and time for business professionals of all shapes and sizes to completely rethink the way their organization interacts with customers to drive results that matter in the Engagement Economy. Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places.
    [Google, Organic] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. AI applications vary in sectors and industries, reflecting the different states of AI research and implementation. Here are four ways that marketing can stay ahead of the curve: Implement Technology in the Organization.
    [Google, Organic] THE HACKIES: 5 tips and tricks for securing your marketing technology
    It’s becoming a more pressing issue as organizations collect information. In fact, according to research from PSFK and MasterCard , 86% of people who completed a survey said “they would invest more time or energy into adopting new payment technologies if they promised greater security.” You or someone in your organization needs to understand what you should be receiving from your service. Many organizations don’t.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google, Organic] The Beginner's Guide to Small Business Marketing Online
    According to Forbes , 80-90% of consumers research purchases online before buying. Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Why isn't my website appearing in Google? Why is my competitor above me in Google?
    [Google, Organic] Link Building and Mobile SEO in 2017
    Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. You should always ensure the website relates to your brand and what you offer as this will communicate to Google what and who you are as a brand. How is Google changing the way link building needs to work? Guest post by Molly Jones.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Google, Organic] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    She and now runs her own consulting business advising GE, among other organizations. And that’s what I get from social networks as a sales professional, because social selling is about using these networks to do research on your buyers, to be relevant to your buyers, to build relationships with your buyers. Jill: I go to my best friend Google. And that means process and technology to transform the sales organization.
    [Google, Organic] Marketing Research to Bookmark for Your Next Blog Post
    If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. The thing is, finding the research to cite is tough sometimes. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain.
    [Google, Organic] 9 Client Reporting Tools That Will Save Your Agency Time
    But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team's time. Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. There's a research center for analyzing competitors or target sites, the ability to schedule social media updates, a tracker for link building campaigns, and an SEO auditor. You love data.
    [Google, Organic] Why you need 3,643 domains just like President Donald J. Trump
    Trump ‘s online reputation agency did is called search engineering, starting by pre ë mptively creating enough content and registering enough domains names to be able to control as much of the first three pages of Google well in advance of any sort of reputation attack, whether self-inflicted or initiated by an enemy, competitor, or lover scorned. Here are some of the 3,153 strange domain names owned by Donald Trump’s organization.
    [Google, Organic] The 14 Best Personal Productivity Tools
    These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Google Review Count: 355. Google Review Count: 183. Google Review Count: 170. Google Review Count: 363. Google Review Count: 297. Personal Organization and Scheduling Apps. Google Review Count: 295. Google Review Count: 272.
    [Google, Organic] 5 Services Your Agency Shouldn't Offer in 2017
    3) Market Research: Don't Compete, Collaborate. For your dollar, it's nearly always going to be more lucrative to partner with an existing market research service than to build one of your own. There's absolutely no shame in collaborating with a pre-existing market research agency. A new revision of the Google search algorithm set to raise the visibility of mobile sites at the expense of their desktop-bound competitors.
    [Google, Organic] An introduction to ecommerce APIs for non-developers
    Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products. Audit logs — as an extension of the previous point, a security and compliance team will control and monitor the access to information within the organization so make sure that any API vendor you want to work with supports this too. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API.
    [Google, Organic] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. For example, many businesses spend thousands of advertising dollars on Google Adwords. They might need to do more research and compare prices from various vendors before they make a purchase.
    [Google, Organic] How to Craft a Successful Content Marketing Strategy
    As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. Organic traffic? Determine What Your System of Organization Will Be.
    [Google, Organic] Five levers of relevance for digital authors
    This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it. For example, I recently published a blog post for my executive sponsors—people who run large digital marketing organizations. But if you find your topic pages are showing up in Google ‘s index for a lot of keywords, that is a signal that you need to break them up into smaller chunks.
    [Google, Organic] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Keywords will include products and services that are core to your brand and your industry, those you are already ranking well for in Google Search Console, terms used in your search function on your site, etc. Analyzing user intent means typing those keywords into Google and studying the organic search results.
    [Google, Organic] The 26 Best WordPress Plugins
    Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. Google Review Count: 243. Supports iTunes, Google Play, Stitcher, TuneIn and Blubrry Podcasting directories, as well as all podcast applications and clients. Google Review Count: 195. Google Review Count: 192. Google Review Count: 179.
    [Google, Organic] The ‘Less Is More’ Content Strategy
    The strategy involves: Original content from research to case studies. Researching and creating high quality content once a month can take a lot more time than writing say three short blog posts a week. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Brian produces high quality, well researched and referenceable content every 4 weeks or so. Original content from research to case studies.
    [Google, Organic] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Google Review Count: 346. Google Review Count: 342. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Google Review Count: 323. Google Review Count: 289. Google Review Count: 272.
    [Google, Organic] The 17 Best Project Management Tools
    Google Review Count: 317. For large organizations, JIRA is a very effective project management tool.” — AppStorm. Google Review Count: 267. A tool to organize projects, internal communications, and client work in one place. Google Review Count: 264. Google Review Count: 245. Google Review Count: 231. Start with a central thought, then brainstorm, organize and share your mind maps. Google Review Count: 210.
    [Google, Organic] Apply Yourself: 28 Marketing Awards Worth Going For
    The American Marketing Association (AMA) is a fairly sizeable organization. The Valley Forge Tourism & Convention Board is a private, nonprofit membership sales and marketing organization that actively supports the the Valley Forge area and Montgomery County, Pa., It makes sense, seeing as the program is overseen by the Academy of Interactive & Visual Arts, an organization that celebrates creativity.
    [Google, Organic] The 29 Best Social Media Monitoring Tools
    Google Review Count: 345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 298. Google Review Count: 290. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Google Review Count: 210. Google Review Count: 210. Google Review Count: 188. Google Review Count: 181.
    [Google, Organic] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Little-known fact: Google has a directory of 600 free fonts ready for you to download and use.” Google Review Count: 290.
    [Google, Organic] 18 Productivity-Boosting Bots for Marketers
    Here's what we have, organized alphabetically, following some helpful information about how this all works. Meet GrowthBot, your personal sales and marketing research assistant. Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting.
    [Google, Organic] The 24 Best Email Marketing Tools
    According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. Google Review Count: 446. Google Review Count: 349. A simple but effective email reminder system that lets you easily send followups or reminders to yourself or yourself and others, to make sure no important tasks are missed and better organize your email. Google Review Count: 332. Google Review Count: 285.
    [Google, Organic] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. Trying to re-engineer a marketing organization that has historically been operated as a collection of silos can often resemble trying to herd cats—the big ones. I know many marketing organizations in similar situations.
    [Google, Organic] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. Trying to re-engineer a marketing organization that has historically been operated as a collection of silos can often resemble trying to herd cats—the big ones. I know many marketing organizations in similar situations.
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