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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.

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20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Google Docs. Google Keep.

Trending Sources

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Google Drive / Old Fashion Spreadsheets.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing.

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”.

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. Get right to the point of how you found them, why you are writing and what you / your content marketing efforts have to offer, for them and their readership.

55 Fresh Ideas for Your Christmas Newsletter

Writtent

Templates or Tools. Almost everyone can benefit from templates for tracking gift shopping, planning holiday parties, or budgeting. Offer your contacts an exclusive or seasonally-themed eBook, template or tip list. Exclusivity is a powerful marketing tactic. Image source.

57 Notable and Unique Content Marketing Ideas

Writtent

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Online Communities.

7 New Rules in AEC Marketing

Hinge Marketing

In short, AEC marketing is a whole new ballgame, and there are important new rules that firms need to understand if they want to succeed. Using stock imagery on a template website is the swiftest way to look like amateurs. A/E/C Branding Online Marketing

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The Art of Advanced B2B Email Marketing: Email Rendering

Hinge Marketing

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. On Twitter or LinkedIn? Online Marketing

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What’s So Funny About Social Media and Online Marketing? 2010 Edition

Webbiquity

Take a break from the marketing/PR grind and enjoy! The Google Toilet by Current. Try These Public Humiliation Templates From Their PC… by The HR Capitalist. 50 Clever, Hilarious and Geeky Twitter T-Shirts by Bit Rebels.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. Then it was time for Twitter.

The 28 Best Influencer Marketing Tools

Webbiquity

Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Google Review Count: 55,200.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Why isn't my website appearing in Google?

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns.

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Achieve Your Marketing Goals with App Builder and Theme Templates

SnapApp

The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them. Get Twitter Followers. Get Google +1s.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketing Day: January 9, 2013. Affiliate Marketing.

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A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Templates. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Content Marketing. Email Marketing. Google+. It would be great if you’d share it in the comments to show how great a marketer you are.

What Is Digital Marketing?

Hubspot

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. And after having conversations with marketers and business owners in the U.S.,

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. Here are 10 KPIs that every marketer should be measuring: 1. Online Marketing ROI.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. Follow Adam on Twitter @adamholdenbache.

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Introducing The VerticalResponse Integrations Marketplace

Vertical Response

Lander has fully customizable landing page templates designed for any marketing goal, and optimized for conversions. Dasheroo Online marketing efforts often require the use of multiple web tools. Wishpond Need a Swiss Army knife for your online marketing?

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Asturias, the president of web marketing firm Blue Volcano Media.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more.

Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. more than two-thirds of small merchants are using social media to market their business. Can’t Watch Online Video in HD [REPORT]. Google Lists.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake?

6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)

Hubspot

Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy. It needs to be a core part of your marketing strategy. 4) Paid Online Marketing.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. It’s also for marketing directors at professional services firms who are tasked with making their organization and people more visible. A modern personal branding strategy is strongly rooted in content marketing. Email marketing service. Email marketing.

Getting the most out of conferences and events « The Effective.

The Effective Marketer

How to Take Notes for Learning I suggest you take a piece of paper (or use MS Word, Evernote, our iPad, it doesn’t matter) and create a template to use at every single session you plan on attending.

The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

Small Business Saturday Drives Local Traffic To Your Door

Marketing Action

The day was invented by online marketers and launched in 2005, sold to us as the first “big day” to shop online after the Thanksgiving holiday where (presumably) we all were taking languid, relaxing walks around Main Street while supporting our local mom-and-pop shops. Normal.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like?

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. Build enough review time into the marketing schedule.