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The Complete Guide To Multi-Channel Attribution Models

bizible

In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This presents three contextually relevant pieces of our premium content from the Marketing Resource Center on our main website.

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How to Scale Your Marketing Strategy Without Sacrificing Engagement

Modern B2B Marketing

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Rebuilding audiences within new platforms to support cross-channel marketing.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares.

What Is B2B Social Media Marketing?

KoMarketing Associates

A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. For this reason, taking a multi-channel approach to marketing is more important than ever – and social media needs to be a part of that. By incorporating social media into your existing marketing strategy, you’re adding another channel for users to find you and visit your website.

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

In a 2015 Forrester report, 16% of B2B buyers indicated the number one reason for repeat business is whether or not a supplier offers personalized recommendations after tracking purchasing habits across different channels. . . Omni-channel, Not Multi-channel. .

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. by Maria Pergolino You’ve heard all press is good press—but how good?

Press 24

Join the Big League: 7 Reasons to Go Digital with Your Advertising

Modern B2B Marketing

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Consumers today jump from channel to channel, seamlessly throughout the day and increasingly those channels are digital.

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B2B Lead Management Market Heats Up

delicious b2bmarketing

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.