11 Pro Tips for Better Business Blogging

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Blogging isn't easy -- and certainly not for individuals who don't have the capacity or desire to commit their minds and time to a long-term cause. In an age where everyone and their mother has access to Blogger, Tumblr, Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.

Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn't mean you should. Not every business needs one, no matter what the "one-size-fits-all" startup books and "experts" say. In fact, for most businesses, it will be an utter waste of precious selling time that will not meet your expectations. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble.

Should you decide that blogging is the right marketing vehicle for you and/or your business, know that there are many tried-and-true ways to organically build traction, create awareness over time and achieve value for your small business. I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success.

1. Become an Industry Expert