How to engage bloggers down the long tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube

How to Engage Bloggers Down the Long Tail

Biznology

GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time. How to Engage Bloggers Down the Long Tail from Chris Abraham. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube

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What are Long-Tail Keywords? And How to Find Them

Conductor

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x Use Google Trends.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web. A long tail keyword could be “marketing automation for Adwords PPC.”.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

What Are Long-Tail Keywords?

ClearVoice

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. Invictus via Google+. Put A Little Umbrella In Your Drink via Google+.

Mizuno running long tail outreach marketing case study

Biznology

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. With the long tail, “all the other blogs,” we dig deep. The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach.

Long Tail SEO in 2021: How You Can Have It All or Die Trying

Moz

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority. That’s important because Google’s current algorithm rewards content that is both high-value and relevant.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. How Does Google BERT Work? What Is Google NLP and How Does It Work?

9 SEO Trends You Can’t Ignore in 2020

Single Grain

The year alone saw several Google algorithm updates: March 2019 Core update. In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

The tools I used are: ClickFlow (our own SaaS tool), Ahrefs , Wayback Machine and Google Analytics. Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? This is not only useful to the visitor, but it also makes Google look more favorably upon your website. So would Google look at a heavily updated post as an entirely new post and drop its rankings?

Cognitive content strategy

Biznology

Humans don’t like long lists of things. If users hate search so much, why do they love Google so much? Or they go back to Google, and maybe they click on your search results if you happen to rank against your competitors. But for uncommon queries, or so-called “long tail” queries, you might only have one good page that answers the question implicit in the query. Managers of large sites must balance search AI with navigation IA.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results. Always Aim for Google’s Featured Snippet. When you Google something now, you usually get a box where your query is answered, either in a paragraph, list or table. About 40% of Google Home results come from the featured snippet. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200. Google Review Count: 11,200. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Google Review Count: 7,870.

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords.

Six SEO Facts About All High-Ranking Content

Webbiquity

Our relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior. Long-Tail Keywords Perform Best. Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. This has been outdated for a long time now.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Maintain Efforts Long Term. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Google PPC ads, of course, let you deliver ads through Google’s search network and/or its display network. Guest post by Austin Cline.

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. Yes, you can use keyword research tools (including free ones, such as Google Keyword Planner) to find related words to the ones you are currently using, but there are benefits in going beyond keyword research tools. I know how awful that was. But what are you doing about it?

Long Tail Ad Network Makes Sense for Technorati

readwrite

41% of you answered Technorati, but it was clear that Google Blog Search has cut into Technorati’s marketshare, and some commenters said that they didn’t have a need for a dedicated blog search — Google worked just fine. Even Google buries their Blog Search option way down in the “More” drop down menu on their site. Appealing to the long tail is a smart play for Technorati.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea? Is Targeting Long-Tail Keywords Ever a Bad Idea?

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in the not so distant future, communicating with your technology has become the new norm. Opposed to a Google search you might perform at your desktop during the day, the addition of virtual assistants sees an increase in queries in the form of a pointed question. Google will often attribute the answer to a question to a source ex.: Ok, Google.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Google Assistant: George Clooney is 58 years old. And Backlinko's analysis of 10,000 Google Home results also shows that voice search is faster: Less traffic – More voice searches with just one answer means that there’s going to be less traffic to your site, which decreases your odds of capturing their attention with another link or getting their email in exchange for a great lead magnet. Target long-tail, conversational keywords. Alexa. Cortana.

Paid Search Strategy: It’s All About Dealing with Scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. There are lots of tools available for keyword discovery: – Google Keyword Planner. – Wordtracker. Of course, long-tail keywords imply new bidding scenarios.

Paid search strategy: It’s all about dealing with scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. There are lots of tools available for keyword discovery: – Google Keyword Planner. – Wordtracker. Of course, long-tail keywords imply new bidding scenarios.

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

Build a list of good keywords that include branded, competitor, cross-related terms, long-tail keywords and more. You’ll also notice that your bizarre, long-tail keyword “self-watering hanging planter” is on the rise in a big way. Often these will be highly specific, long-tail keywords that signal purchase intent. (To To find out more about long-tail keywords, read this blog by Brian Bird.)

Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. ” Google tells you more about sitelinks within Webmaster Tools. How to Acquire Google Sitelinks [9 Steps]. Use Google Signals.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

However, that doesn’t mean text posts no longer matter; as long as they have a clever hook, they can do well, too. Use Long-Tail Keywords in your Content. Domain authority is the ranking assigned to your website by search engines like Google.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. Google Ads (Top and Bottom).

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B2B Marketing 101: Get More Out of Google

Marketing Insider Group

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

Google 259

How to Use Google Keyword Planner for Content Creation

Single Grain

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more.

Own Google Search Results With Featured Snippets

Blue Flame Thinking

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. If you don’t make an image handy, Google might find a competitor’s image to run with your snippet. Providing a useful answer to common questions about your offering has historically scored well with Google. Google loves lists because they help readers quickly access concentrated information.

3 Ways of Lowering CPC in Google Ads

SmartBug Media

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. You can also use different match types with your long tail keywords.

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