Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
JUNE 2, 2014
Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases.
Unconventional ways to find link building opportunities
NOVEMBER 14, 2013
(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building.
Social media becoming increasingly important in regards to link building
JANUARY 16, 2014
(Photo credit: Wikipedia). Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media.
The progression of anchor text
DECEMBER 20, 2013
(Photo credit: Wikipedia). As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs.
5 Critical Roles that Need SEO Skills
DECEMBER 31, 2012
Photo credit: Wikipedia. SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. White hat SEO is about growing a loyal audience by building useful content for them. Last month, I said that SEO is the top skill for digital marketers.
Link-Builders versus Content Marketers
NOVEMBER 19, 2013
Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without copy, there’s no text, and without text, Google’s blind.
11 reasons SEO is a science; 14 reasons it’s an art
JANUARY 27, 2014
Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Volume of search for any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker. SEO and marketing is creating social buzz (especially with Google+ ).
Don’t Make These Enterprise SEO Mistakes
MAY 17, 2013
Photo credit: Wikipedia. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. In a small organization there might be one or two “point people” that approve keywords, content changes, link opportunities, etc.
What is SEO? 10 Free SEO Videos for Beginners
FEBRUARY 21, 2012
Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. What is SEO ?
Should guest blogging still be part of your SEO strategy?
JANUARY 31, 2014
(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Guest blogging, when done well, isn’t only about links.
What is SEO? 8 Resources To Propel You To The Top of Search Rankings
B2B Marketing Insider
NOVEMBER 3, 2011
Wikipedia defines SEO as: Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“ organic ” or “algorithmic”) search results.
Negative SEO: Does It Really Exist?
Modern B2B Marketing
JANUARY 21, 2015
Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. This tactic is essentially negative SEO because it undoes good SEO and natural linking.
3 Aspects to Consider for a Useful Guest Blogging Link
OCTOBER 16, 2013
Photo credit: Wikipedia. This is no different in the world of online marketing and search engine optimization (SEO). This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build. Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. The Website Linking to You.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Image: Wikipedia ). Links.
6 Ways to Get Inspired to Create Content
Modern B2B Marketing
DECEMBER 5, 2016
I purposely look for ways to link the topics I’m writing about to everyday challenges. Wikipedia is a great place for inspiration. Russell’s most inspirational tool is one you probably use daily: Google.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. An example of an RSS Reader is Google Reader.
SEO: Are Nofollow Links Still Valuable?
MARCH 29, 2011
I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO).
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
is a free URL shortening service that provides statistics for the links users share online. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. On the web today, things change fast.
3 On-Page SEO Mistakes and Tips for Franchisees
AUGUST 10, 2011
Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. Create an Optimized Page Title. million website pages in the Google index.
How You (and Rick Santorum) Can Fix a Damaged Search Reputation
JANUARY 6, 2012
Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. and Wikipedia? Consistently Publish Quality, Optimized Content.
Best of 2007: Interactive PR
FEBRUARY 13, 2008
Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 build awareness of and credibility for (a) message without relying solely on mainstream publications." Her links are summarized and updated on a periodic basis.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Looking for some helpful tools to enhance your online reputation management?
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Wikipedia and a handful of open-source software developers were the pioneers. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. If you have any other interesting stats, please add them in the comments and include the source with link.