Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. The cost of working with YouTubers is highly variable.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.
5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
NOVEMBER 1, 2016
Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Google Business Listings. Information on how to manage this process can be found here.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Docs — I heart Google Docs.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? The longer a visitor spends in a session, the more engaged they are as a potential lead. Channels are the paths or processes that led a visitor to your site.
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 2nd largest search engine is YouTube (source: comScore ).
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. The single leading source of traffic for most b2b websites remains organic search.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. Why, Google. So Google says, the reason for the switch is to provide “extra protection” for searchers. What do you think of Google''s changes?
How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
B2B Lead Generation Blog
AUGUST 5, 2012
In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. Sales and Marketing really began to understand the value that each team was bringing to the process,” says Johnson.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
APRIL 19, 2017
You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Google Sheets to manage the assets (you’ll get a template of this, too). YouTube to host videos.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
They are coming to your page from either an organic source (Google/Bing) or through some medium of paid advertising. The answer is most likely no, but just like the greater game of SEO, a blog is a contributing factor to the overall decision process. Lets talk YouTube for a minute.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. Webinars generate leads as well via the registration process. Lead Nurturing.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves.
High-ROI Content, Streamlining Processes, and Other Content Marketing News
JULY 26, 2013
To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. Did you experiment with any brilliant content marketing tactics this week that paid off dividends in traffic and leads?
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion.
Remember to market to your own influencer network
SEPTEMBER 6, 2016
So far, we have earned at least 218 earned media mentions across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Anyway, that’s my current process. What do you think about my process? I really love influencer marketing. Too much.
5 Website Best Practices that Produce More Leads and Faster Growth
MARCH 30, 2017
The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. It requires a wide range of skills, such as researching keyword phrases, writing, and building your pages to meet the increasingly high standards of Google’s search algorithm, among many others. Google sees high-quality links back to your site as “votes” for your content.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They share seven opportunities to transform this engagement into leads: 1. Google your keywords and see what pops,” he advises. “If
Drones, Bots and AI oh my. SXSW highlights
grow - Practical Marketing Solutions
MARCH 13, 2017
Brands don’t want Google or Facebook negotiating the relationship with their customers. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. Design is the first mover in the process. YouTube and influence.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Google tests and updates daily.
Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
MAY 8, 2012
With new social networks like Pinterest popping up on the scene and stealing the spotlight, it seemed like Google+ had been falling by the wayside over the past several months. Yesterday, Google announced that Google+ Hangouts on Air would start rolling out to all users worldwide.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Post on Google Buzz.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ).
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. YouTube Tips and Tactics. YouTube etiquette for 2011 by iMedia Connection. 6 Best Practices For Small Business YouTube Marketing by OPEN Forum.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). •
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How to Optimize Your Blog for Google by Social Media Examiner.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. From Darien, Connecticut, Collete leads Corporate External Communications at Pitney Bowes Inc.