Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising.
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
It''s been a busy month for Google, the 50 billion pound gorilla of the search world. and a Twitter account.) summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track. Now Google is just being hurtful. Lead them.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. And, YouTube is the second most popular search engine right under Google Search.
How to Prove—and Grow—Your Influencer Marketing ROI in 2017
OCTOBER 12, 2016
But, ultimately, most marketers want to know whether their marketing efforts are driving leads, sales, or other conversions. Other KPIs include: number of sign-ups or downloads from influencer referrals, percent of referrals that become qualified leads, and percent of referrals who purchase.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Furthermore, 70% of new leads came from offers that we hadn’t touched in over 3 months !
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Allow your community to lead your exploration; do not be willful: people don’t always use your language.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail).
Bizible’s Ultimate List of Paid Media Resources
AUGUST 10, 2016
Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. 18 Paid Search Influencers You Need to be Following on Twitter. You're generating leads.
How to Validate Your Blog Post Topics: A 3-Step Process
NOVEMBER 29, 2016
Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. Google+ receives 1.2 billion Google searches, with 78% of U.S.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Keyword Finder helps you find long tail, low competition keywords to guide your content marketing plans.
Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
NOVEMBER 11, 2011
In the last week of October, Google announced and rolled out a major change to the way its search engine interacts with the rest of the web. Google now uses an SSL-encrypted experience for anyone who uses the Google.com homepage while logged in as a Google user.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In another example, Greenpeace capitalized on Leonardo DiCaprio’s long-awaited Oscar win by snagging and t weeting a pro-environment line from his speech.
There is No Such Thing As an Offline Business Anymore
NOVEMBER 10, 2015
Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. Be Lead Generation Ready.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
68% of Google+ users are male, while 80% of Pinterest users are women. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Which lead gen tactics work best?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint.
5 Lessons Content Marketers Can Take Away from the 2014 World Cup
JUNE 16, 2014
While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). Some commentators feel the significant growth in content is leading to content shock. 85% of content published (excluding videos and quizzes) is less than 1,000 words long.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
For example, Google and Oracle are primarily B2B companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 24) Cost-per-Lead (CPL). 38) Google+.
Knowledge Worker 2.0 - Power to the people
Buzz Marketing for Technology
JUNE 27, 2008
We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ The Long Tail: Why the Future of ResearchDocument.do?id=16465 Slideshare.net (beta). My Slidespace. Upload.
The Winning Formula for Sustainable Lead Generation
DECEMBER 23, 2011
That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. Converting traffic into leads. lead goals.
Why Your Keyword Strategy Is Incomplete Without User Intent
APRIL 10, 2013
Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Use Long-Tail Keywords.
B2B Marketing Trends I’m Thankful for
B2B Marketing Traction
NOVEMBER 23, 2011
Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. There are two major developments for B2B marketers I’m thankful for.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
Only people who are motivated will fill out a form to get a content asset – and those people are excellent leads. When someone goes to Google or Bing or Yahoo, or any other search engine, you want to make sure your content shows up appropriately for the words your audience is using.
5 Copywriting Techniques That Affect SEO
SEPTEMBER 7, 2016
Google has stated that they don’t actually count words on a page and use it as a ranking factor. Although Google doesn’t use social shares to influence rankings, social shares still matter. That means you’ll rank for more long-tail keywords.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Tweet Is your company website not doing its job — i.e. generating leads and sales? Register and verify your site with Google Webmaster Central. Get your local listing(s) verified in Google Places (Maps) — do this even if you do business nationally. Google Analytics).
100+ Quick Ways to Find Blog Post Inspiration
AUGUST 20, 2015
Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Use Google Trends to find out what’s trending on Google right now.
The Big List of (Not Provided) Search Recommendations for B2B Marketers
SEPTEMBER 25, 2013
A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. However, Google does not block keyword data for paid search advertising (AdWords).
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. organic traffic and Google referrals.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. That sounds like a Google search to me.” What Wins In Google Universal Search? Videos, Images & Google!