Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?
Marketing technology may never consolidate (but that’s a good thing)
APRIL 20, 2017
And then, thank goodness, we will have a manageable number of marketing software choices. No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” In fact, great software platforms encourage this.
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
SEPTEMBER 26, 2013
Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.
3 Answers to Important Questions About Creating Collaborative Content
It's All About Revenue
OCTOBER 29, 2013
” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. Tom’s questions cover generating content, managing content workflows, content distribution and the use of content marketing software.
4 Helpful Tools for Identifying the Right Keywords
AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Furthermore, 70% of new leads came from offers that we hadn’t touched in over 3 months !
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm.
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
I’m talking about writing optimized content using Google-friendly best practices. Need to generate more leads and sales for your business? Use SEO-friendly software. Google favors sites that continuously publish fresh content, so writing consistently can improve visibility.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail).
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Search Advertising via the Google Search Network. However unlike organic search, with AdWords you pay a fee to have these keywords/phrases displayed prominently on Google SERPs.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.
How to Validate Your Blog Post Topics: A 3-Step Process
NOVEMBER 29, 2016
Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used.
How to Find and Target High-Value Keywords for Your Business
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. Google’s search bar algorithm is built around a searcher’s intent.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. When it comes to the tech/software sphere (like us), synonyms in the general sense often don’t apply.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. In another example, Greenpeace capitalized on Leonardo DiCaprio’s long-awaited Oscar win by snagging and t weeting a pro-environment line from his speech.
Cost Per Click Reduction Strategy in Google AdWords
MARCH 5, 2017
The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Negatives: software, best, top, tools, jobs, careers, cheap, free, keys.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
It involves driving traffic, generating leads, and building authority. Google Webmaster Tools. Google Webmaster Tools is still the best way to diagnose site health, check page indexing status, and optimize your website for Google’s search engine results. Google Trends.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. before our software was even available.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. 24) Cost-per-Lead (CPL).
Knowledge Worker 2.0 - Power to the people
Buzz Marketing for Technology
JUNE 27, 2008
We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. The Fuzzy Tail. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ The Long Tail: Why the Future of ResearchDocument.do?id=16465 Slideshare.net (beta). My Slidespace. Upload.
Why Your Keyword Strategy Is Incomplete Without User Intent
APRIL 10, 2013
Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines.
Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
MARCH 20, 2013
Here’s a part of the study from Energize Growth: Based on the findings, and our ongoing conversations with CMOs within our private peer gatherings, we discovered these key points: The major obstacles they are facing include: Inability to manage time and self-lead effectively – 10 responses.
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
You might find quick and meaningful success with long-tail keyword phrases -- keywords that are more than two words in length -- particularly if they're problem-oriented. While we've come a long way with search engine optimization, the field is constantly advancing.
How Much Content Does Your Marketing Team Actually Need?
OCTOBER 14, 2016
The arguments for producing a high volume of content are: Reports show that producing more content results in more leads. In this long and well-researched post, Rayson admitted that the quality over quantity argument may have a fatal flaw … the numbers don’t add up.
4 New Marketing Fundamentals Impacting the B2B SEO Professional
MARCH 21, 2013
Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Tie-ins to the lead funnel need to be established.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Don’t Fear the Long Tail.
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
SEPTEMBER 30, 2015
Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. Content marketing is red-hot.
Top 10 Strategies for Marketing Technology Services
JULY 16, 2015
So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? There are a number of CRM softwares out there, all with their own set of capabilities.
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Traffic and leads are good, but customers are better.
3 Business Blogs with Proven ROI from Industrial Companies
Industrial Marketing Today
NOVEMBER 1, 2010
Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. A business blog is an important and integral component of inbound marketing.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. That sounds like a Google search to me.” What Wins In Google Universal Search? Videos, Images & Google!
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Just pin the lead-in to your podcast episodes.
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
OCTOBER 12, 2010
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down.