[Google, Leads] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. The spot your page gets in Google results could become a game changer. leads ?
    [Google, Leads] How to Generate Leads with Webinars
    There is no better way to educate leads on your value proposition than webinars. Worse, they don’t know how to create webinars that turn leads into ready-to-buy opportunities. In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars. The main objective of webinars is usually to convert leads into sales. Most engaged leads. Your most engaged leads are those who are consuming your content on a regular basis.
    [Google, Leads] Why Your Website Needs a Redesign for 2018
    Google uses a range of methods to decide what pages they display on the first page in results. While their exact formula is secret, you can do a few things to improve your Google rankings. Long-tail keywords or keyword phrases help you rank for the types of questions and phrases people use today to search for content. Too much, and Google will think you are gaming the system and decrease your rankings.
    [Google, Leads] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode’s blog—for example—is excellent and drives a regular flow of qualified traffic and leads to the site. But the blog is not the biggest driver of inbound leads. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. Why it works so well as a lead generating machine. Note: Also doing inbound marketing to generate leads for your sales team? SEO is a long play.
    [Google, Leads] For AdWords In ABM, Add the Right AI
    If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Google has already jumped into the AI game for AdWords. For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. Well, it’s not really Google’s fault (mostly).
    [Google, Leads] "Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late
    You'll need access to Google Analytics and SEMrush to follow these steps. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. Go to Google Trends and enter that keyword. Use Google Search Console. Google Search Console can also help diagnose the issue. Then, click “Dates” → “Set date range” → “Last 90 days” -- that’s as far back as Google will go. Verify with Google Trends. Wanna see something scary?
    [Google, Leads] How to Reach Your Audience with Content Distribution
    Whether it’s to build brand awareness, drive leads, or increase user engagement, you need to identify them before any activities can commence. Do they appreciate short videos rather than long articles? Choose a long-tail keyword that your target audience uses to search for content. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume.
    [Google, Leads] Better Manage Your Metrics
    One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Google rewards high Quality Scores with lower CPCs, so improving QS is imperative, especially if you don’t have the daily budget to force your way to the top of the page. Guest Contributor: Wade Callow, Digital Marketing Specialist.
    [Google, Leads] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Even periodic communication can bring people back that might turn into new and returning leads and customers. Long-Tail Keyword Development. In many cases, these type of search queries will lead to even higher conversion rates since the searchers’ intent is usually more refined.
    [Google, Leads] What Personalized Search Results Mean for SEO
    Google first introduced personalized search results in 2005 for signed in users with Google accounts. However, new research on consumer sentiment on Google shows that 43.5% Locality: Google goes much deeper than simply country level. Most people will be familiar with searches like “best pizza near me” making it somewhat surprising that our recent research showed nearly half of respondents were unaware that Google personalizes their search results.
    [Google, Leads] Think marketing tech vendor growth is finished? No, it’s Finnish!
    The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus , a leading Nordic marketing services firm. But as Scott has pointed out, the global market has a long tail distribution with few big players responsible for a large market share. None of the Finnish companies can be compared to the likes of Adobe or Google.
    [Google, Leads] Search Has Changed. Here’s How Your Content Needs to Evolve.
    billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. In fact, in May 2016 Google CEO, Sundar Pichai announced that 20% of queries on mobile and Android are voice searches.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Google, Leads] AI in Marketing: 10 Early Use Cases
    When processes are optimized and made faster by technology, not only can businesses achieve better outcomes, but humans also have more time freed up for critical thinking, data analysis, and long-term planning when they aren't bogged down with more rote tasks. Two big AI advances have changed online searches -- and search engine optimization: voice search, and Google's RankBrain. Just a short while ago, robots were the stuff of fiction.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Google, Leads] Marketers: This Is Why We Can’t Have Nice Things
    A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media placement. Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. It sounds silly today because of how commonplace ebooks and lead forms have become, but it was genuine and mutually beneficial at the start. We over-solved for the long tail.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Google, Leads] YouTube SEO: How to Optimize Videos for YouTube Search
    First things first: According to Google , the official character limit for YouTube video descriptions is 1,000 characters. Don't use an irrelevant tag because you think it'll get you more views -- in fact, Google might penalize you for that. And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail (as in, those that answer a question like "how do I?"). Source: Google.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Google, Leads] Optimize Your Content for Inbound Marketing: Part 2
    “The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm.
    [Google, Leads] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius. are examples of leading centralized platforms. I believe that this platformization will steadily reshape the “long tail” of the martech market.
  • BIZNOLOGY  |  FRIDAY, APRIL 28, 2017
    [Google, Leads] Why I told a client to quit blogging: finding your “One Thing”
    You know you can fall asleep wherever you are, as long as you can maintain your ritual. However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. Not only did his site visitors love the transcript option, Google loved his transcripts, too. After a few months, my client was positioning for long-tail and head keyphrases. He went from nowhere in Google to positioning in the top ten for some key terms.
    [Google, Leads] Marketing technology may never consolidate (but that’s a good thing)
    No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. For instance, Apple (iOS) and Google (Android) have “consolidated” the mobile market while simultaneously enabling a long tail of millions of mobile apps. It will be a lengthy long tail market.
    [Google, Leads] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Google Sheets to manage the assets (you’ll get a template of this, too). Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic traffic from evergreen content for months to come. Generate leads for our sales products.
    [Google, Leads] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    Grew high-quality leads by 80%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Google Analytics , a tracking and analytics solution. Specifically, we combined multi-channel attribution and lead scoring to optimize our advertising activities and lead-nurturing management.
    [Google, Leads] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Once they do register, your next task is to get your leads to show up when the webinar begins.
    [Google, Leads] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    Jeff : It was at the beginning, but of course, those are kind of one time launch tools and it’s not gonna give you long tail for anything. How do you measure success both in the short term and the long term as you execute the marketing launch plan? Sometimes I find myself looking at my Google Analytics, breaking it up by conversion events across different marketing channels — my LinkedIn ads, my Facebook ads, my ListenLoop ads — all these different things.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Google, Leads] Cost Per Click Reduction Strategy in Google AdWords
    If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. Supercharge long-tail keywords.
    [Google, Leads] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    In one sense, modern SEO was doing this kind of personalization long before ABM became widely practiced. Keywords will include products and services that are core to your brand and your industry, those you are already ranking well for in Google Search Console, terms used in your search function on your site, etc. Analyzing user intent means typing those keywords into Google and studying the organic search results.
    [Google, Leads] The ‘Less Is More’ Content Strategy
    Long form content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. Long form content. You will share this expertise by investing considerable time in crafting long form, original content. Google’s 200 Ranking Factors: The Complete List.
    [Google, Leads] 75 Interactive Infographic Examples to Inspire 2017
    It tells you how long it takes John Paulson, a multi-billionaire super-trader, to make your annual income. Launch into space with a Chrome Experiment that follows the entire 36-year- long odyssey of the ISEE-3. A breakdown of how Google brings you search results. The long-tail phrase "How to cook artichokes" gets over 12,000 searches per month, and the article housing this interactive infographic was able to land a #1 ranking for it!
    [Google, Leads] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.
    [Google, Leads] 10 Trends That Defined Digital Marketing in 2016
    This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics. On average, conversion rates for advertisers on Google AdWords are around 2.7%
    [Google, Leads] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Malte [Ubl], who is the lead developer on the AMP project at Google, gave a presentation where he said ‘Content is king, and UX is queen.’ Malte [Ubl], who is the lead developer on the AMP project at Google, gave a presentation where he said ‘ Content is king, and UX is queen.’ I think the UX (user experience) piece is a really interesting one to me, to see Google say that in really specific terms.
    [Google, Leads] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. An increased number of long-tail keyword variations that are regularly searched within a topic. Imagine you own a business that films and produces yoga routines for at-home practice.
    [Google, Leads] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. On a more general level, Google in particular has been making big investments in machine learning and has introduced ‘RankBrain’ into the core algorithm it uses to index and rank content.
    [Google, Leads] The Right SEM Strategy for Schools
    It's a long-term investment that has a lower cost with slower rate of return. There's no long term benefit or exponential growth. Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want. The more relevant your long tail keywords are to your personas, the more interested and qualified an audience you'll attract.
    [Google, Leads] Using Top-of-Funnel Content to Drive SEO Results
    The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. These are often informational searches in the form of questions or longer-tail queries. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner. Google.
    [Google, Leads] Earned-media micro-influencer marketing master class
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Google, Leads] How Much Content Does Your Marketing Team Actually Need?
    The arguments for producing a high volume of content are: Reports show that producing more content results in more leads. In this long and well-researched post, Rayson admitted that the quality over quantity argument may have a fatal flaw … the numbers don’t add up. Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences.
    [Google, Leads] How to Prove—and Grow—Your Influencer Marketing ROI in 2017
    But, ultimately, most marketers want to know whether their marketing efforts are driving leads, sales, or other conversions. Other KPIs include: number of sign-ups or downloads from influencer referrals, percent of referrals that become qualified leads, and percent of referrals who purchase. Think Long Tail (and Measure Long Term). From there, they should pull include measuring success with influencers as well as generating content with long-term effects.
    [Google, Leads] How to Detect, Repair & Profit From Underperforming Content
    According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. To prevent that, I'm going to walk you through how to identify, reposition , and optimize that lackluster content to help your business start generating more views and leads. Thought leading/innovative.
    [Google, Leads] Who Does Google Love More: SEO or Content Marketing?
    Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.” [1] 1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing.
    [Google, Leads] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. Scenario two forces marketers to think about the people they are trying to reach, not the data provided by search engines—and as a result, it’s long-lasting.
    [Google, Leads] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads. Low lead conversion with a "typical" keyword strategy. This meant we were hitting all the keyword stops, but not converting traffic to new leads.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Leads] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms. We are going to use Google to find potential matching resources.
    [Google, Leads] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Always start with Google. Waiting for class.
    [Google, Leads] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Paid search marketing is a strong, cost-effective lead generation tool for many marketers. You're generating leads. Google Adwords.
    [Google, Leads] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch. And, if you’re like me and pitch long-tail, from the A-list all the way down to the Z, you’ll often find yourself of a quite higher caste then they are, which can impress them and aid to the appeal of working with you: you might very well be able to mentor them yourself, mention them across your network, etc.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Google, Leads] 7 SEO Tactics Most Marketers Ignore
    And search engine traffic converts: “ SEO leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% To find out what the click-through rates for your pages are, log into your Google Search Console account. Once you’ve rewritten the title tag and meta tag description, Take screen shots of the Google Search Console reports and search results you used to make the changes. Write long form content.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Google, Leads] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. Any marketer who understands the value of landing pages understands how important it is to capture those visitors as leads first, before they can access your offers. So any page with a "nofollow" directive on it will have all its links ignored by Google and other search engines.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Google, Leads] Influencer marketing tools of the trade
    Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Apps — I have my Google Apps for Work install for Gerr.is I can use the Admin console to set up DKIM for all the OpenSRS domains I map to Google. Google Docs — I heart Google Docs.
    [Google, Leads] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads”. If you have lead scoring data associated with each contact, this will be extremely beneficial as well.
  • CAPTORA  |  THURSDAY, JUNE 2, 2016
    [Google, Leads] Checklist: How to Measure Content Marketing ROI
    In other words, at the top-of-your funnel when you are looking to attract new leads you will mostly be looking at reach and brand awareness indicators. Your mid and bottom-funnel metrics will be more closely related to lead generation and pipeline numbers. By putting a form in front of your content that requires a lead to register, you can track conversions through your marketing automation tool. As a result, this page ranks higher in Google, bringing us higher quality leads!
    [Google, Leads] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Start by examining the playing field on Google with a depersonalized Google search for some key terms or phrases for your industry, or for questions that your sales team is frequently asked.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Google, Leads] How to Beat 27 Million Competitors at the Content Game
    It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue. Ultimately, if top-notch content is targeted toward the right audience, marketers can win long-term customers and consistently drive revenue. As a recent Google study found, 71% of B2B researchers start with generic searches. What search queries do potential leads use to find your products and services?
    [Google, Leads] 3 Things You Need to Know About SEO This Year
    Since April 2015’s “ Mobilegeddon ” algorithm update, in which Google significantly changed its algorithms to boost mobile-friendly pages, optimizing for mobile has been vital. Now, Google will be boosting the effects of the mobile-friendly algorithm beginning this month. According to a Google study, consumers spend over 15 hours a week researching on their smartphones, and search is the most common starting point. Author: Nate Dame SEO is in a constant state of change.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Google, Leads] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner. In these early days, the inventory was remnant and very long tail. The longer sales cycles that are associated with B2B marketing will lead to the inability to properly target buyers and can leave many B2B advertisers wondering what exactly they did wrong.
    [Google, Leads] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Use the Google AdWords bid simulator on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Find long-tail or related keywords with lower volume but still relevant to your potential customer.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Google, Leads] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. So I caught up with SmartBug Media's founder and CEO Ryan Malone to get the inside scoop on how they approached Conversant Bio's blogging strategy and what they did to impact lead flow so dramatically. Step 3: Solving for Leads With Gated Content.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Google, Leads] 7 Content Marketing Mistakes Costing You Time and Money
    And know you’ve got Google’s blessing. Image by permission of Digital Marketer, from their blog post, Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel. SEO should come in long before you hit publish. With savvy use of a keyword tool, you can figure out how to rank for long tail keywords that can generate fab conversion rates – but with far less competition. Content marketing is getting harder.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Google, Leads] 7 Content Marketing Mistakes Costing You Time and Money
    And know you’ve got Google’s blessing. Image by permission of Digital Marketer, from their blog post, Content Marketing: How Content Generates Leads and Sales at Every Step of the Funnel. SEO should come in long before you hit publish. With savvy use of a keyword tool, you can figure out how to rank for long tail keywords that can generate fab conversion rates – but with far less competition. Content marketing is getting harder.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Leads] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 24) Cost-per-Lead (CPL). 38) Google+. 49) Lead.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Google, Leads] Quick Wins to Help Your School's Website Convert Better
    Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). First, Google keeps getting better at understanding how people actually talk. The more you know about a lead, the better you can personalize the content you deliver to them. Personalization: Lead Nurturing Gold. Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway.
    [Google, Leads] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Taking the time to go through different exercises to help you verbalize and document how you can position your content to better connect with your personas and differentiate yourself from competitors will help you immensely when it comes to creating content to effectively convert qualified traffic into leads for your sales team. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. 7) Lead Management Strategy. So how do you go from leads to customers?
    [Google, Leads] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. Add calls-to-action to the blog pages to convert readers into leads.
    [Google, Leads] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    Reach potential buyers and draw leads into the funnel. Marketing tools like Captora crawl your website to pinpoint the long-tail keywords that target buyers that buyers are searching for. Google’s algorithms don’t allow marketers to cut corners.). The keyword phrase is “Internet Marketing,” and there could be five to 30 or more long-tail keywords that fit within that phrase.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google, Leads] 11 Top Tips For Developing YouTube Influencers
    But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation. Long-Tail Discoverability. But because of its integration into Google search and its own powerful search engine (No. Your potential customers, it turns out, are very happy to watch a long video that shows them something useful about how to use your product.
    [Google, Leads] 50 Things We Learnt About Content Marketing This Year
    56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). Some commentators feel the significant growth in content is leading to content shock. Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. 85% of content published (excluding videos and quizzes) is less than 1,000 words long.
    [Google, Leads] How to Use Data to Create More Relevant Content
    While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.
    [Google, Leads] There is No Such Thing As an Offline Business Anymore
    Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. I went to Google Keyword Planner and started looking up some statistics. It was not a surprise to learn well over 200 people are searching for a plumber in Douglasville every month on Google.
    [Google, Leads] 17 Realistic Ways to Get More Website Traffic
    1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. I know this seems questionable – for many B2B marketers, the whole point of content is to get leads.
    [Google, Leads] Long-Tail Keywords for SEO Success
    Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority. As we have already mentioned, it can lead to a very impressive boost in reach and traffic.
    [Google, Leads] B2B Content Should Provide Solutions and Connections
    Smart marketers know the value of matching content to align with long-tail keywords and questions. At the same time, you will also enjoy additional SEO benefits because Google favors relevant, high-value content. This is especially true in the business-to-business sector, where one-on-one interactions and long-term relationships are vital to establishing trust with customers.
    [Google, Leads] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. Of course you already have separate search and display campaigns for lead gen, but even with brand awareness campaigns it’s important to think about the different contexts that your audience will be viewing your ads. As Google continues to introduce new snippets, it’s important to stay on top of them.
    [Google, Leads] SEO Isn’t Mystical
    PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Domain Authority: A score between 0 and 100 (with 100 being the best) that indicates how well your website is likely to rank in Google’s search results.
    [Google, Leads] Lessons Learned From Spending $25 Million Dollars On AdWords
    According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. Whether you are an AdWords pro or just getting started, chew on these lessons from my interview with Jake Meltzer, a demand generation guru who’s spent over $25 million dollars on AdWords (yes, really) working at companies like Google, Symantec , Zendesk , and currently, PagerDuty.
    [Google, Leads] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Presenting website traffic metrics, especially after implementing content marketing efforts, will show how the traffic (and the content marketing and promotion that is driving that traffic) will help lead to increases in revenue. Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. It is the leading marketing program for delivering greater visibility, growth, and profits.
    [Google, Leads] How to Get More Leads from Your B2B Blog
    If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. While blogs don’t make first place for lead generation, they are a key part of a lead generation marketing mix. And they work especially well when they’re optimized for lead gen. Why does your company have a blog?
    [Google, Leads] How to Find and Target High-Value Keywords for Your Business
    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.
    [Google, Leads] 100+ Quick Ways to Find Blog Post Inspiration
    Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking). Take long tail keywords and sort them in different ways to give different search queries using Merge Words. Use Google Trends to find out what’s trending on Google right now. There are 1,025,109.8
    [Google, Leads] How To Illustrate Popular B2B PPC Performance Metrics
    Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. Do leads generated fit the profile of your target audience?
    [Google, Leads] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. This is the set of actions that lead to form submission likelihood.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Leads] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services.
    [Google, Leads] Top 10 Strategies for Marketing Technology Services
    So many leads, so little time. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. If you find that developing your firm's professionals into Visible Experts℠ is generating leads and new business, continue to build their marketplace visibility.
    [Google, Leads] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    Here at KoMarketing, our content and SEO teams work in tandem to construct a list of keywords (and their long-tail variations) to start filling in our editorial calendar with targeted topics well in advance. While keyword tools are a great place to start when determining the right phrases for the brand to target across online marketing efforts, they can also lead to ideas for high-quality content assets. Want to learn more about Google SERPs?
    [Google, Leads] The SEO Journey – How long before you start seeing results?
    Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Google in fact offers voice search options, so that people can speak out their questions. The result is long-tail keywords, which are less competitive and therefore easier to rank on.
    [Google, Leads] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful. The heads and tails of keywords. Compare long tail keywords to head keywords.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Leads] Not Getting What You Want From Blogging? Ask These 11 Questions
    When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Software (short tail) vs. Open Source Cloud Computing Software (long tail). more leads than companies that published between 0 - 4 monthly posts. You did it.
    [Google, Leads] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. You can also go to Ubersuggest to scrape the Google autocomplete for a list of the search terms for each letter of the alphabet.
    [Google, Leads] SEO Tips to Reach the Modern Searcher
    A content strategy’s maturity is shaped by the guidance of its parents, otherwise known as the marketers leading its growth. Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. Broad searches with short-tail, high-volume terms return many results, making it immensely competitive to achieve rankings. Long-tail, low-volume phrases return fewer results to reach more qualified, action-oriented searchers.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Google, Leads] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    There will still be plenty of work for SEO specialists willing to evolve with the technology and the business but in 10 years search engines will be so advanced that they’ll know before we even put our cursor in the Google text box what we’re looking for. I am not an SEO expert, but I do have a feeling that Google wants SEO experts to fail. Are they a step away from a Gregorian Monk who only thinks about marketing and how to boost leads?
    [Google, Leads] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Just pin the lead-in to your podcast episodes. Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
    [Google, Leads] 87 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). LEAD & RELATIONSHIP MANAGEMENT.
    [Google, Leads] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. In the words of Adam Franklin , “Lead with generosity.".
    [Google, Leads] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    PPC is expensive, difficult to manage, and requires a lot of specialized experience and expertise to run it properly – including every kitchen-sink component of the Demand Generation arsenal from keyword selection to budgeting and management to landing page optimization (because clicks don’t always equal conversions) to copywriting to lead management and more. Embrace the long tail-. Focus on lead management-.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Google, Leads] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. It can be referenced long after it was originally published, and even then, it''s still valuable to the reader. For many people, when they post that blog about a new Google algorithm change or about their take-away from a conference they attended, they see a spike in traffic.
    [Google, Leads] Optimize Your Content for Inbound Marketing: Part 2
    “The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm.
    [Google, Leads] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented. This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site.
    [Google, Leads] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. When you review your data in Google Analytics or look at your traffic logs, you can use the recorded information to help you analyze your campaign performance and improve your targeting and return on investment (ROI). There are numerous reasons you’d want to understand which match types are triggering your web leads.
    [Google, Leads] Evergreen Content for Marketing Credibility and Staying Power
    Which means that you take the time and trouble to create it once, and it continues to draw traffic over a long period of time. As Kevan Lee pointed out on Buffer , talking about blog posts, “As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.”. Infographics and other visuals: Explanatory graphics or visual step-by-step directions will be appealing over the long term.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Google, Leads] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Now, I’m not here to bash Caring.com or its model of generating leads for assisted living companies. However, I’ve heard quite a bit from my clients about the low quality of these leads, and we are rapidly proving that Fathom can generate leads better and cheaper. It’s hard to believe that Caring.com representatives can have the personal, intimate conversations necessary to really qualify a lead, when they don’t know the communities and brands at all.
    [Google, Leads] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. Companies with active blogs receive 97% more leads than their competitors. trillion (“t”) Google searches. Done well, SEO can radically increase your page rank; at Act-On we’ve seen companies go from page 100+ to page 1 of Google. SEO Tip # 3: Use Long-Tail Keywords. Sixty percent.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Google, Leads] Hero Conference 2014: Key Learnings in Paid Search
    The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. These keywords are usually long-tail, have better CTRs, conversion rate, and quality scores. Another thing Google does not provide. At the end of the day, Bing needs to get more users over from Google to Bing.
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