Why Long-Tail Keywords?
APRIL 10, 2015
Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. Keywords that are more specific are usually referred to as long-tail. Why Not Short-Tail?
Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
MAY 5, 2015
And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve.
How to Boost Traffic and Conversions with Long-Tail Keywords
AUGUST 8, 2013
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords.
Who Does Google Love More: SEO or Content Marketing?
SEPTEMBER 28, 2016
Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.”  1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing.
An Overview of the Google Adwords Recent Changes & New Features
MAY 3, 2012
Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. Our challenge as lead generators is to stay abreast of the changes and action what makes sense for our clients. . What: You no longer can rotate ads evenly long-term. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Many of Google’s ratings are not consistent.
How B2B Advertisers Can Deal With Google’s Sidebar Changes
APRIL 5, 2016
A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Get The Most Out of Google Shopping.
Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
OCTOBER 4, 2013
You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”.
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
JULY 19, 2016
Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. Now, you can start capturing more of those lost leads again.
What Exactly Does Google Consider High Quality Marketing Content?
SEPTEMBER 5, 2013
In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content.
How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
APRIL 4, 2016
Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. Step 3: Solving for Leads With Gated Content.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.
How to Get More Leads from Your B2B Blog
SEPTEMBER 10, 2015
If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. Why does your company have a blog?
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. Next, isolate poor quality leads.
Google Encrypted Search: Measuring the Impact One Year Later
NOVEMBER 18, 2012
Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website.
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
SEPTEMBER 26, 2013
Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. Google Instant) and changes within AdWords itself. Post on Google Buzz.
A Cold, Hard Lead Conversion Case for Low-Volume Keywords
SEPTEMBER 15, 2016
You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Low lead conversion with a "typical" keyword strategy. Lead Conversion
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
APRIL 19, 2017
You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Google Sheets to manage the assets (you’ll get a template of this, too). Generate leads for our sales products.
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases.
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.
Blogging for SEO: How to Write Blogs that Rank on Page One
DECEMBER 22, 2016
Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Turn a long-winded sentence into two.
Marketing technology may never consolidate (but that’s a good thing)
APRIL 20, 2017
No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market.
How to Tell Google Not to Index a Page in Search Results [Quick Tip]
MARCH 30, 2013
After all, you want to be able to capture those visitors as leads first before they can access your offers, don't you? So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table.
4 Ways To Organically Capture Attention and Leads from SEO
It's All About Revenue
JULY 19, 2012
by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. And when that’s a priority, the mind turns to title tags, meta tags, page descriptions – all the stuff that makes your site show up in a buyer’s Google search. For relevancy’s sake, Google is focused on content. Google scores sites higher based on who is linking to them.
Using Top-of-Funnel Content to Drive SEO Results
OCTOBER 25, 2016
The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. These are often informational searches in the form of questions or longer-tail queries. Google. This tool allows SEOs to: Gather relevant searches directly from Google.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.
THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
APRIL 5, 2017
Grew high-quality leads by 80%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
And search engine traffic converts: “ SEO leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% To find out what the click-through rates for your pages are, log into your Google Search Console account. Write long form content.
What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?
OCTOBER 25, 2013
On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month.
3 Answers to Important Questions About Creating Collaborative Content
It's All About Revenue
OCTOBER 29, 2013
” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. I want all of our content somewhere with appropriate calls to action to help lead potential customers in the right direction.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. But, of course, you’ll lose the leads if you skip the gating.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Furthermore, 70% of new leads came from offers that we hadn’t touched in over 3 months !
4 Helpful Tools for Identifying the Right Keywords
AUGUST 16, 2011
The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead.
How to Prove—and Grow—Your Influencer Marketing ROI in 2017
OCTOBER 12, 2016
But, ultimately, most marketers want to know whether their marketing efforts are driving leads, sales, or other conversions. Other KPIs include: number of sign-ups or downloads from influencer referrals, percent of referrals that become qualified leads, and percent of referrals who purchase.