Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

How to Make Hummingbird Your Ally with Long Tail Keywords

Marketing Action

She’s taken a close look at how to make Google’s recent changes work in favor of your content, and shares the results with us: Hummingbird is a major infrastructure change that incorporates Penguin and Panda, among a flock of other algorithms, and all components continue to evolve.

Trending Sources

How to Boost Traffic and Conversions with Long-Tail Keywords

Writtent

If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. The key is to use long-tail keywords.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Get The Most Out of Google Shopping.

What Exactly Does Google Consider High Quality Marketing Content?

Hubspot

In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content.

Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

Because anyone who finds your thank-you page in search can access your lead-generating offers directly -- without having to provide you with their information to pass through your lead-capture form. Now, you can start capturing more of those lost leads again.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. Not only that, but they saw the number of quality leads increase by 700%. Step 3: Solving for Leads With Gated Content.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

You know you can fall asleep wherever you are, as long as you can maintain your ritual. However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. After a few months, my client was positioning for long-tail and head keyphrases.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform.

How to Get More Leads from Your B2B Blog

Marketing Action

If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Better leads. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. Why does your company have a blog?

Google Encrypted Search: Measuring the Impact One Year Later

KoMarketing Associates

Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. Next, isolate poor quality leads.

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Why You Should Stop Using Google Rankings as Your Primary SEO KPI

Hubspot

Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. Focusing on rankings also raises the chances of being hit by a Google penalty.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Google Instant) and changes within AdWords itself. Post on Google Buzz.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

You know, the kind that pull in over a hundred Google searches per month? The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Low lead conversion with a "typical" keyword strategy. Lead Conversion

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases.

17 Realistic Ways to Get More Website Traffic

Act-On

1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. You don’t want to be adding links to a site Google might come to view as a bad neighborhood. But, of course, you’ll lose the leads if you skip the gating.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Google Sheets to manage the assets (you’ll get a template of this, too). Generate leads for our sales products.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]

Hubspot

After all, you want to be able to capture those visitors as leads first before they can access your offers, don't you? So if your thank-you pages are easily discoverable through a simple Google search, you may be leaving valuable leads on the table.

4 Ways To Organically Capture Attention and Leads from SEO

Modern Marketing

by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. And when that’s a priority, the mind turns to title tags, meta tags, page descriptions – all the stuff that makes your site show up in a buyer’s Google search. For relevancy’s sake, Google is focused on content. Google scores sites higher based on who is linking to them.

Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Did you know that the search result in #1 position on Google gets 33% of search traffic ? Google handles over 40,000 search queries a second. Google Trends can also give you a feel for what keywords are popular at any given time. Turn a long-winded sentence into two.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. Creating a Google AdWords Campaign.

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Marketing technology may never consolidate (but that’s a good thing)

chiefmartech

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. It will be a lengthy long tail market.

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. These are often informational searches in the form of questions or longer-tail queries. Google. This tool allows SEOs to: Gather relevant searches directly from Google.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

“The best place to hide a dead body is Page 2 of Google’s search results.”. If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Don’t Fear the Long Tail.

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7 SEO Tactics Most Marketers Ignore

Act-On

And search engine traffic converts: “ SEO leads have a 14.6% close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% To find out what the click-through rates for your pages are, log into your Google Search Console account. Write long form content.

Marketers: This Is Why We Can’t Have Nice Things

Hubspot

A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media placement. Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. are examples of leading centralized platforms.

What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?

Hinge Marketing

On September 26, Google resolved a month of confusion and curiosity by announcing not only a completely revamped search algorithm, dubbed Hummingbird, but confirming that Hummingbird had been flitting away under the hood of Google searches and analytics for the last month.

3 Answers to Important Questions About Creating Collaborative Content

Modern Marketing

” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. I want all of our content somewhere with appropriate calls to action to help lead potential customers in the right direction.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Lead nurturing.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead.

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Furthermore, 70% of new leads came from offers that we hadn’t touched in over 3 months !

How to Prove—and Grow—Your Influencer Marketing ROI in 2017

Content Standard

But, ultimately, most marketers want to know whether their marketing efforts are driving leads, sales, or other conversions. Other KPIs include: number of sign-ups or downloads from influencer referrals, percent of referrals that become qualified leads, and percent of referrals who purchase.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

These tactics can lead to a penalty (defined below). Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm.

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